10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. For example, we ask ourselves if we are in a situation where... Read More

2 Step Marketing

Do it Right.I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.It was extremely hard to read, so hard in... Read More

Why Most Marketing Videos Dont Work

Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.Over the years, I have been given many failed corporate communications videos to watch and have found that they... Read More

Do You Know Where Your Email Address is Today?

Having people go to your website is not always easy: remind them with a special business card.Whether you understand it nor not, the web is likely here to stay; those businesses that do not yet have a web presence, or at least email addresses, are likely to get left in... Read More

Bridging the Chasm from Lead to Loyal Customer

Bridging the Chasm from Lead to Loyal Customer: A Step by Step Guide for Developing Awareness, Building Credibility and Acquiring CustomersHave you ever watched a documentary about climbing Mount Everest? If so, you will undoubtedly remember one specific segment of the journey where the climbers cross a chasm, one carefully... Read More

Eight Steps To A Great Marketing Plan

Step 1: Where Am I Now? Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for... Read More

Provacative Research Works

If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results.By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere. The foundation of client seduction is to give away useful information that demonstrates to clients... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business.The... Read More

Your 30 Second Commercial

This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it becomes second nature. End it with... Read More

Top 5 Design Tips to Create Eye-Catching Marketing Materials

Great graphic design looks effortless, but it requires lots of attention to details. Think back to an eye-catching advertisement, publication, or flyer you saw recently. Do you remember why you liked it? Perhaps it was something specific like the use of a cool graphic or font. Or, more likely, the... Read More

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Make It A Threesome

What if -- every time you had a networking appointment... Read More

Marketing Strategy - Getting the Marketing Groove

Wouldn't it be great to have a year where your... Read More

Have Something Good To Say

If you don't get this right, you can just forget... Read More

The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure

Gain the exposure you need to succeed with these ten... Read More

Getting Ideas for Your Postcards

If you're going to do postcard marketing on an ongoing... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More

How to Successfully Promote your Business to an International Audience

Breaking into the international marketplace can catapult a company into... Read More

The Path To Your Prospects Wallet Begins At His Heart

You want your prospect to make the decision to buy... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your... Read More

Trade Show Marketing ? Getting Prepared for the Big Event

With the increase in number of tradeshows being held across... Read More

In Sickness And In Health

I recently drove by a business that had a sign... Read More

Wealth Knowledge & Power ? Lost Secrets From Ancient Masters

Behold! He with the light cometh!He shall light thy darkest... Read More

Have You Tried Cause Marketing?

To help promote your small business or professional practice, consider... Read More

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

Effective Tips For Telemarketers

I had a telemarketer call me recently. Here's a rough... Read More

The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to... Read More

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well,... Read More

30-Minute Marketing

Marketing your small business takes tons of time, years of... Read More

How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.

Without a doubt, if you asked me, Shane if there... Read More

These Four Things Will Make Your Direct Marketing Successful

Direct marketing is built on four things. The other way... Read More

A Common - Yet Easily Avoidable - Marketing Mistake

December is a month in which many organizations make plans... Read More

Help! What Happened?

Let's be honest, when you're writing sales material for a... Read More

How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard

The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

Marketing Yourself and Your Business to Thriving!

We all watch the commercials on TV. We hear them... Read More

Powerful Direct Marketing Numbers

Direct Marketing works!Why? It works because it's personal. It carries... Read More

Communication Breakdown - Dont Let It Happen To You

Do you have Communication breakdown?How are you communicating with your... Read More

When You Need More Than Magic To Keep Your Marketing Going

It is easy to focus on what remains outstanding and... Read More

Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can... Read More

Blowing Your Own Horn

Opportunity Assistance Business Resource Center http://www.opportunityassistance.comAt first you... Read More

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!

In addition to direct marketing strategies you want to be... Read More