Marketing to Success on a ZERO Budget
TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON ZERO DOLLARS!I come across so many people that absolutely freak out when they think about having to market their business. Heaps of questions come up like, 'Where do I start?', 'I hate selling', 'How do I market my business when... Read More
Target Marketing - What Are You Aiming For?
Is Advertising Viable?At the turn of the 20th century, department store magnate J.C. Penney acknowledged, "Fifty percent of my advertising doesn't work." When questioned why he continued to do it all, he replied, "Because I don't know which half isn't working."Over the course of the last century, most traditional advertisers... Read More
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law firm's focus ? criminal, civil, corporate, family, business, etc. ? the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Relying on referrals does not a strategy make! And... Read More
How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market. Approaches That Set you Up to Pull Customer Orders One: Develop... Read More
Funnel Your Way to Marketing Success
A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques. Mass marketing includes items like mass mailings, national advertising, billboards, and airing commercials during the Super Bowl. The marketing message is sent to a broad audience... Read More
Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies
It is a well known web site marketing strategy: To attract new customers and traffic, give out something for free: e-zine, ebooks, software, services etc.But as you already know, most people don't appreciate what they get for free because they will always suspect there must be catch.If not, why will... Read More
3 Simple Selling Tactics
The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business - regardless of what you sell, how you sell or where you sell it.1. Pay Attention to Getting AttentionCan you remember the last 3 advertising messages beamed... Read More
Dont Use Yourself as Your Pricing Yardstick
"I wouldn't pay more than what I charge now."If you are not a member of your target market, toss this thought about your own preferences out the window this very minute. What you consider a reasonable price has nothing to do with how they spend money. Even if you are... Read More
How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web site or see your ad again.How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.There are many different types of... Read More
Thinking About More Business
What does an old Russian joke have to do with getting new business? Did you increase your business in the past 12 months? Don't discriminate between more new clients or old clients spending more money--count the increase either way. If you didn't, you really should be... Read More
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Motivate Your Market Force
IntroWant me to tell you something on how you can... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost... Read More
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
7 Tips to Grab New Clients
As a business professional, you probably realize the value of... Read More
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this... Read More
The Power of a Survey
How many times have you been asked to participate in... Read More
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art... Read More
What Are People Buying Online?
Benefits, that's what!Whether you're selling in print or in person,... Read More
Let Your Survey Write Your Business Plan
Most entrepreneurs first write their business plan and then develop... Read More
Your Marketing Message
Your message is first among your weapons in the battle... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? ... Read More
Funnel Your Way to Marketing Success
A funnel is a good way to think of the... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web... Read More
The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows.... Read More
How to Avoid the Line Extension Trap
If you follow the prevailing logic of most modern companies,... Read More
Mortgage Marketing - Viral-Email, Referral Marketing Strategy
This is a devastatingly powerful way to extend your marketing... Read More
Perceived Value Is In The Eye Of The Beholder
Q: My partner and I are having a hard time... Read More
Logo Facts
What makes one logo better than another?Simplicity.A good logo works... Read More
Five Steps to Partnering with Companies to Build Your Client Base
Wouldn't you love a simple formula for easily growing your... Read More
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special... Read More
Budget Your Branding
It is very important to regularly monitor your advertising activities... Read More
How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.
Without a doubt, if you asked me, Shane if there... Read More
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned... Read More
Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather... Read More
2 Step Marketing
Do it Right.I receive postcards all the time. The other... Read More
What IS the Difference Between Marketing and Sales?
There seems to be a never ending argument among marketing... Read More
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great... Read More
Marketing Strategy - Spell Out Your Unique Value
I attended a "Sales Focus" seminar a few years back... Read More
Loyalty Cards ? Tips To Consider Before Committing To One
Loyalty marketing has been around for as long as retailing... Read More
The Secret to 100% Success With Your Marketing
There's a secret to marketing, which is so simple, yet... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both... Read More
Logo Facts
What makes one logo better than another?Simplicity.A good logo works... Read More
Let It Ring
Telemarketing has its place in the marketing arsenal. But telespammers... Read More
Maximizing Your Yellow Page Investment
Yellow Page users are the hottest of all prospects ?... Read More
Do You Have This Important Tool in Your Marketing Arsenal?
Many business owners do not understand the authenticity and validation... Read More
At the Speed of Light
How many times has someone you've called said, "Why don't... Read More
The Importance of Interpersonal Communcation Skills
Interpersonal Communications is the transmission of information from one person... Read More
The Advantages of Full Color Brochure Printing
A brochure can be a great promotional tool, whether it... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
Business In 2010: A New Face of Marketing
The term "internet marketing" was virtually non-existent a short 8... Read More
The M-Word
It was a real eye-opener to hear the perceptions people... Read More
Market Yourself as the Expert
As a small business how do you compete with the... Read More
50 Unbelievable Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
The Day I Learned to Start Saying No
It was the fall of 1998 when I had just... Read More
Radio Advertising Works With These Tips!
Advertising on the radio can be an effective lead generation... Read More
Marketing The Real You
I often wonder how the practice began of pretending to... Read More
Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are... Read More
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits... Read More
Direct Mail Leads - Brand Identity Guru
Direct mail can be one of the most effective tactics... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
A Good Marketer: What?s the Measurement?
As a business owner, you know how valuable being good... Read More
How To Turn $100,000 Into $1,191,817 In Just One Year Part II
Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More
Why Great Companies Survey: Martian Logic!
If an alien civilization from Mars was planning a friendly... Read More
Youre Halfway There!...Or Not Part 2
Now that you have had a chance to create a... Read More
Why Market to Generation X?
Generation X"--the 40 million or so people born between 1965... Read More
Prepare Your Communications For Growth
As the American economy emerges from recession, many businesses are... Read More
21 Ways To Expand Your Subscriber List
Expanding your subscriber list, whether it be for your ezine,... Read More
Developing a Contact List- Part One
One of the most essential things to successful networking is... Read More
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come... Read More
Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials
You DO use direct marketing for your small business? right?... Read More
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning... Read More
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to... Read More
Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up... Read More
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