To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that I never wanted anything in my life- everything I asked for was something I needed!! Think about it. We say, "I need a new car." "I need to go on vacation." "I need someone to clean my house." When was... Read More
Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot... Read More
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of whatever it is that you sell hang out.Focus the majority of your advertising on communicating with the... Read More
Basic Brand Building
A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Think about brands that you can identify with. What impresses you about them and what attributes make you remember them? Brand icons didn't get that way over night and many... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring a new client or customer is enormous. The average business will spend thousands of dollars in marketing, sales, and advertising to build goodwill... Read More
Terrific Titles, Happenin Headlines
You've probably heard the slogan, "You never get a second chance to make a first impression." It may be a sales pitch, but in the world of advertising and promotion, it's right on the nose.Believe it or not, a bad title or headline will turn your prospects away quicker than... Read More
Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies
It is a well known web site marketing strategy: To attract new customers and traffic, give out something for free: e-zine, ebooks, software, services etc.But as you already know, most people don't appreciate what they get for free because they will always suspect there must be catch.If not, why will... Read More
The Five Most Common Joint Venture Marketing Mistakes To Avoid
Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergistically, it creates greater marketing impact and bigger profits than either can have alone.Doing joint ventures has many benefits, but there are also many mistakes that... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to "reach the right people."Why am I amazed?Because they all reach the same people.Don't believe me? Start with radio - there's more information available, and the radio reps are... Read More
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to... Read More
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Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and... Read More
10 Steps To Getting Paid For Your Marketing Materials
How many times have you heard the same sound bites... Read More
Take The Test: Does Your Marketing Copy Sell?
Your marketing materials must grab your prospect's attention long enough... Read More
A Forgotten Marketing Tool ? The Postcard
The postcard can be a very powerful marketing tool. Many... Read More
Trigger Button Marketing
Sometimes, experiencing bleak sales is a matter of failing to... Read More
5 Steps To Help Fail-Proof Your Growing Service Business
Business startup and failure rates are scary...In The USA...- Every... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito.People the... Read More
Creating Customer Value
The purpose of business is to create and retain a... Read More
Using a Contact List Profitably Part One
In previous articles, we discussed the generation of a contact... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
Mobile Marketing a New Age Strategy
More and more companies seem to be looking for new... Read More
Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars?Just follow... Read More
In Sickness And In Health
I recently drove by a business that had a sign... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost... Read More
The Beginners Mail Order Opportunity Guide
The "Mail Order" business is not a business of itself,... Read More
10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many different... Read More
Burnout
Today I want to share a question from a reader... Read More
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last... Read More
Understanding Survey Software Features
If you take a look at the features that different... Read More
Design, Design, Design
You need only one card, but make it noticeable. Make... Read More
High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your... Read More
Marketing Manual Sample Outline
The key to success in any business relies a large... Read More
Do You Make These 5 Common Marketing Mistakes?
The famous P.T Barnum once said, "Without promotion, something terrible... Read More
Money Making Real Estate Marketing Ideas
Real estate marketing is a lot simpler than most Realtors... Read More
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has... Read More
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More
Provacative Research Works
If you want to double your business, then you need... Read More
Creating And Maintaining A Mailing List
Starting to collect proper information to create a... Read More
The Six-Step Process That Grows Your Business
1. Examine your clientele and define your ideal client. Of... Read More
Knowing When To Charge More and To Charge Less
More And MoreIt was notable that when I started my... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe... Read More
Why Smart People Dont Know How to Market
As an educated professional, your success is based on what... Read More
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
How You Can Make Money From Competitors Easy
Are you market products and services using PPCs? PPC Advertising... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost... Read More
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v.... Read More
Writing Guarantees that Sell
"This offer is good but can you guarantee it."Why write... Read More
Survival Strategies
1. Do the moneymaking things first.For an entrepreneur, generating income... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Developing the Unique Selling Proposition
The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80%... Read More
GoogSpy: Business Counter Intelligence for Everyone
So, you want to know what your competitors are up... Read More
Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
Many times when a trade show is planned for there... Read More
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
Creative Emulation
In business we have a number of ways or tools... Read More
Marketing Strategy - Spell Out Your Unique Value
I attended a "Sales Focus" seminar a few years back... Read More
Why Market to Generation X?
Generation X"--the 40 million or so people born between 1965... Read More
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers... Read More
How to Expand Your Target Markets
Are your products or services geared towards only one target... Read More
Consistent Marketing Provides Big Rewards
Being inconsistent when it comes to marketing your business can... Read More
Putting Your Website to Work
Websites have replaced the brochure as the "must have" marketing... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy.... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget
"I know I need to market my business in order... Read More
Ten Tips for Creating a Winning Proposal ? Part 2
Part 1 of this series described five critical components for... Read More
Make It A Threesome
What if -- every time you had a networking appointment... Read More
How to Booste Your Profit Quickly
There are so many competitions by running business. So you... Read More
Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we... Read More
What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who... Read More
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