How to Win a Price War
Any economics student can tell you that price is a matter of supply and demand. The market will bear a certain price point and settle into equilibrium. This is not very helpful when trying to determine the price for a new product. Price is a very confusing area of marketing... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?I can still remember the family vacations as a youngster... Read More
Business In 2010: A New Face of Marketing
The term "internet marketing" was virtually non-existent a short 8 years ago, now it is a growing phenomenon that is raking millions every year. Because of this expanding industry, the internet landscape it changing. Where are the changes going to be? I fully expect a growth in interactive end-user experiences... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
Customer Retention with a Personal Touch
Personal contact with customers is a crucial element in the success of any new business ? and it's one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office. That can lead to loss of leverage right at... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather to become a man of value." Albert EinsteinRecently I heard a statistic that the majority of businesses operate at 60% of their potential. While I was unable to obtain the source of that statistic it seemed rather accurate or maybe... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper.""Wow, that must be expensive," I exclaimed. "Are you getting results from that investment?""I sure hope so! My advertising budget is about $475 a month but I've never really tracked... Read More
Sales Resistance on the Rise
Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.There's a growing resistance toward advertising. According to a recent study by Yankelovich Partners (a marketing company) 60% of consumers have a much... Read More
Marketing Worksheet
Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client. Here's how to start: First, list each company's top executives, products, and services. Make sure your marketing effort... Read More
Take It To The Customer
In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal. Today the competition is fierce for a customers' attention. In... Read More
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Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a... Read More
Direct Mail Response Rates Mislead if You are Careless
I could tell you that the average temperature in the... Read More
Marketing And Patience
"Get your positioning and your programs implemented properly, and the... Read More
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the... Read More
There Are Benefits... And Then There Are Benefits
Not all benefits are created equal. Knowing which ones to... Read More
Maximize Your Lead Generation Efforts by Recycling Your Leads
The basic lead generation process is pretty much the same... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article... Read More
How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers,... Read More
Business Promotional Items ? How to Stimulate Word of Mouth Advertising
If the promotional items you give out end up in... Read More
One-A-Day Marketing Vitamins
Is your business growing, or are you on a plateau... Read More
Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin
Whether it's a downloadable report available from your website, a... Read More
Comprehensive Marketing Details Not Found in Beginner Books
If this is the first marketing article you are reading,... Read More
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that's been seen in the search... Read More
Promotional Products
As a promotions director for a lot of super markets,... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did... Read More
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to... Read More
20 Power Marketing Tips
Use these powerful yet simple tips from the national best-seller,... Read More
Raise Your Income!
How often do you sit around and wonder how to... Read More
21 Ways To Expand Your Subscriber List
Expanding your subscriber list, whether it be for your ezine,... Read More
Secret of Strategy - Part 2
How to Create Strategies That Work In Today's Markets. Of... Read More
How to Create a Countdown Marketing Calendar
Just like there are reverse dictionaries, there is a reason... Read More
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
Your Ideal Client
A lot of small businesses make the mistake of thinking... Read More
Top 7 Tips for New Businesses
The marketing decisions you make for your new business are... Read More
Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now... Read More
Simple Marketing Idea - Big Marketing Results!
Have you ever noticed how many times it's the simplest... Read More
Tips For Developing An Effective Questionnaire
Developing the questionnaire is undoubtedly the most important part of... Read More
The 7 Commandments of Marketing
Marketing is the key to success with any business, online... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
Network Marketing Is Definitely A Relationship Business
Heavily branded websites like amazon.com are household names and carry... Read More
A Look at Brochure Printing Services
A brochure can be a wonderful promotional tool for a... Read More
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has... Read More
Why Direct Mail Advertising Works And How To Lower Your Costs
I met a lady who said she received a notice... Read More
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing... Read More
The 5 Minute Marketing Plan
If I were to ask you right now, what marketing... Read More
Celebrity Product Placement: A Primer
With more and more companies wanting to integrate their products... Read More
The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing... Read More
You?re In Charge. Now What?
For years now, you have been waiting patiently for that... Read More
Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? ... Read More
Key Marketing Questions - Planning Your Marketing Campaign
So you started a business. How's it going? Did you... Read More
My Product is Obviously Better ? Why isn?t it Selling?
The movie, "Field of Dreams" opens with a farmer standing... Read More
Wealth Knowledge & Power ? Lost Secrets From Ancient Masters
Behold! He with the light cometh!He shall light thy darkest... Read More
Maximizing Your Yellow Page Investment
Yellow Page users are the hottest of all prospects ?... Read More
Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are... Read More
4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure... Read More
The Lone Wolf is Blind
When Advertising, it's not always better to be the lone... Read More
Is Your Marketing Working...
That is the question, you should be asking yourself. Many... Read More
Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of... Read More
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
Creating a Marketing Plan for Your Website
Have you created a marketing plan for your Website? If... Read More
Whats Your Selling Sentence?
What's your Selling Sentence? If you have a business, you... Read More
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
To read the beginning of this special report, you can... Read More
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
One of the hardest jobs in fundraising is crafting original... Read More
Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
Copywriters that try to be clever, humorous, abstract, or use... Read More
Tradeshow Booth Cures - Knick-Knack Knockouts
Okay, we were kidding about the smoke, but not about... Read More
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that... Read More
Why Pay for Online Press Release Distribution?
We've all heard that "free advice is worth what you... Read More
Successful Surveys: 10 Tips for Better Results
Why would you use an email or online survey when... Read More
Direct Mail Offers: Eight Steps to Making them Effective
Every direct mail package you drop in the mail should... Read More
How Architecture Rendering is Part of the Impact
Cartoons have gone from celluloid to digital. Movies have gone... Read More
Teaming Up Marketing and Sales
The Pitchers: SalesLet's say you have a new baseball team... Read More
Promotional Pen - A Pen by any other Name?
Have you ever been among a group of people exchanging... Read More
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