How to Conduct a Successful Fax Marketing Campaign

1. Focus your fax marketing on one objectiveFax is a flexible medium, and is being used by Adestra clients to sell off-the-page, to conduct research, for broadcasting newsletters, for generating prospects and for database cleaning. Avoid diluting your message by keeping it simple and being clear about what you are... Read More

Attracting New Business on a Shoestring Budget

In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here... Read More

Wooing Women With Packaging

In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written, however is often not completely understood. Many think that "marketing" and "advertising" are interchange-able words. This is not the case. Marketing is really a complete, integrated approach to doing business.Many businesses operate on the basis of a "product driven" approach.... Read More

Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client diner. Wine can be used more creatively and productively to connect to this target audience.For example, wine... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.There are some important marketing lessons to be learned from all... Read More

7 Tips to Grab New Clients

As a business professional, you probably realize the value of writing articles for print publications to telegraph your expertise. Have you considered that writing articles for online publications can build even more buzz for your business?Some professionals dismiss online articles because they lack the prestige of the Wall Street Journal... Read More

Trade Shows Are Not a Waste!

According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching... Read More

How to Really Get Your Customers

What Really Makes Your Postcard Mailing Successful? The biggest single factor in the success of your postcard mailings is who you send your postcards to.You need a list of people or businesses to send your postcard offer to.This can be a list of existing customers or prospects who have inquired... Read More

Direct Marketing Puts Information In The Buyer?s Hands

Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package.... Read More

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Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Marketing to a Critical Mass

In "Developing a Marketing Plan", we covered the first steps... Read More

Stretch Your Marketing Reach

One of the most cost effective marketing strategies you can... Read More

The Secret to 100% Success With Your Marketing

There's a secret to marketing, which is so simple, yet... Read More

5 Ways to Use Your Business Cards More Effectively

Contrary to popular belief, the best use of business cards... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

Turning The Casual Scanner Into A Buyer

The world is full... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

Service Marketing - A Relationship Building Approach

Can we imagine a place in the world today without... Read More

Trade Show Promotional Products ? Boosting Booth Traffic

I was about seven or eight years old when I... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

Whats Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of... Read More

Marketing On The Cheap: Become a Joiner

Recently I wrote an article on the benefits of joining... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what... Read More

Is CRM Technology Living Up To the Hype?

Over the last few years the buzz about CRM (Customer... Read More

Is It Time To Kill Your Marketing Program?

Ouch . . . sounds pretty drastic I know, but... Read More

How To Achieve Success With Your Own Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

Meaning and Marketing -- The Links

You know who you are and what you want and... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest... Read More

Words that Sell

We all know the English language contains hundreds of thousands... Read More

Turbo-Charge Your Viral Marketing- Five Easy Ways

The world of marketing has changed. With increasingly better educated... Read More

The First Rule of CRM for Financial Services

Things have to change. Cross selling is not going to... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and... Read More

How Simple, Small Changes Can Add Real Money To Your Pocket

I want to share with you a story. This story... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More

The Exiler

THE EXILER (your search for true brand attributes ends here!)With... Read More