Qualify Prospects Using Direct Mail Marketing
When a prospect responds to your lead generation sales letter, how do you know if the prospect is a qualified lead or not? By qualifying them before they respond.At my direct mail lead generation firm, our definition of a qualified lead is someone who meets four criteria:Authority: They have the... Read More
Get More Clients From Networking - Follow The Rules Of Dating!
If you're a business owner, you probably spend quite a lot of your time at networking events. In fact, it may be the main way you try to get new clients. But do you ever feel that you could get more from these meetings? Do you actually get the results... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it becomes second nature. End it with... Read More
D.A.N.C.E. With Me
Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us.Let's take a look at... Read More
Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough transcript of the conversation.Think about it?(Telemarketer) Hello, Mr. Yuille? (Me) Yes?Mr. Yuille, it's Tracy from XYZ marketing (names changed to protect the innocent). Yes, Tracy,Mr. Yuille, I'm calling to update our mailing list. Yes,Can I just take a minute to... Read More
Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?
When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.Let me ask you something. Do you practice Kaizen?Kai what?Kaizen is a Japanese word meaning gradual and orderly, continuous improvement. Sound like you?Or do... Read More
Do You Really Know Your Prospect?
I'd like to introduce you to someone. I don't actually know his name, but I'm hoping you do. I'm hoping you know quite a bit about him.He's your target customer ? the person most likely to buy what you have to offer. He is the person responsible for your paycheck.... Read More
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline.Joe arrives at your website and he likes it. In fact,he'd like to tell Fred about it. It's just the thingFred's been looking for. What if Joe could recommendyour website to Fred by sending him an email... Read More
How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time?Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously ? don't... Read More
Your Marketing Plan - Prerequisite to Success
Marketing is a vital aspect of a business' operations. It has been said that, "Nothing happens in business until a sale is made". Marketing is about how sales are made and marketing planning is about being proactive in determining how sales are to be made. Developing a marketing plan is... Read More
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Sage Advice from a Marketing Expert!
An international hair-cutting chain opened a new store directly across... Read More
Promotional Mugs: Become a Part of the Legendary Coffee Experience
When you want someone to like you, associate yourself with... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer... Read More
The Exiler
THE EXILER (your search for true brand attributes ends here!)With... Read More
The Real Path To Big Bucks On The Internet!
"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More
The Testimonial Writing Machine
Almost every small business marketer knows that they should gather... Read More
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd... Read More
How Do You Get Past The Gatekeeper?
The best joint ventures are with people in your own... Read More
Sell More Online By Offering a Big Fat BONUS!
I don't know about you, but I secretly love watching... Read More
Design Does Matter
The idea that good design can improve how people perceive... Read More
Design, Design, Design
You need only one card, but make it noticeable. Make... Read More
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and... Read More
Good Vibes/ Bad Vibes
Have you ever walked into a store or business and... Read More
Direct Mail Personalization
A colleague who does work for a nonprofit organization contacted... Read More
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the... Read More
Is It Time To Kill Your Marketing Program?
Ouch . . . sounds pretty drastic I know, but... Read More
20 Power Marketing Tips
Use these powerful yet simple tips from the national best-seller,... Read More
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
More Scams! Do you Really Believe It?
Quit spreading those chain letters, nothing is going to happen... Read More
Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend... Read More
Is Your Company A Member Of The Community?
One particularly hot south Texas day, I was making a... Read More
Discover 7 Hidden Profit Producing Secrets
Would you like to learn the lessons of the businesses... Read More
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a... Read More
Polishing Your Translation Style - Marketing Your Services
You have read part 1 & 2 of this article... Read More
Motivating Your Target
There's just no time to waste in a cyber day;... Read More
Pamphlets and the Money They?ll Put in Your Pocket
People are making a fortune on pamphlets. If you go... Read More
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
Creating And Maintaining A Mailing List
Starting to collect proper information to create a... Read More
Directional (Not Direct) Marketing
Those who believe the web is not a direct response... Read More
The Newest Marketing Course
Certainly the newest earth quaking event in Internet Marketing insider... Read More
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and... Read More
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy... Read More
One-A-Day Marketing Vitamins
Is your business growing, or are you on a plateau... Read More
Embracing The Future - Marketing Yourself, Your Business And Your
IntroductionMany businesses and organisations have a perception that marketing means... Read More
5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires... Read More
Niche Marketing: The Affiliate Angle
If you're just dipping your toes into the waters of... Read More
Judge Rules in Consultant?s Favor with 80-20 Rule
I opened the registered letter and was shocked. My best... Read More
Promote your Business and Products through Submitting Articles to Top Web Sites
Articles submitted to online publishers bring your site new visitors... Read More
The M-Word
It was a real eye-opener to hear the perceptions people... Read More
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out.... Read More
Niche with Passion and Reap Your Financial Rewards
One of the keys to creating a successful business is... Read More
A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how... Read More
FREE Means MORE Business
Why give freebies?We have all seen freebies at trade shows... Read More
Eliminate Your Competitors With 2 Simple Steps
In business, having competitors goes with the territory. There's almost... Read More
Marketing Tips- Who Are You Competing With?
Before you can market, you need to know who you... Read More
Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do... Read More
The Key to Success
Good business is about communication... not just what you say... Read More
Getting Ideas for Your Postcards
If you're going to do postcard marketing on an ongoing... Read More
Networking Events ? Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking... Read More
CD ROM Business Cards - Offline Marketing For Online Promotion
It's a great concept, - and it has a 'cool... Read More
Mailing Lists ? Keeping it Simple
The right direct mailing list targets people who want your... Read More
5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards... Read More
Ditch Coupons Before Customers Ditch You
Everyone wants to feel like they're getting a good deal.... Read More
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
Using a Contact List Profitably Part One
In previous articles, we discussed the generation of a contact... Read More
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits... Read More
Are You Ready To Research Your Market?
Picture this. You develop some product or service, spend countless... Read More
Getting Your Services Used
Every day I talk with professional service providers who do... Read More
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