Top 10 Dos and Donts for an Effective Business Referral Network!

Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many feel that it is I'm sure. But is it really!Which scenario is better or best for your business, marketing and advertising everyday spending more than you marketing budget allows each month. Or marketing your business based on last years marketing... Read More

Are Keywords Destroying the Flow of Your SEO Copy?

With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize... Read More

Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot... Read More

10 Tips For Packaging That Sells Products To Boomers

Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network: "Simply based on population growth trends, if a... Read More

Always Sell To New Eyes And New Ears

One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":4. Engaging the "Senses" You may already know that people usually buy for 'emotional' reasons more than 'intellectual' reasons. You can try to sell to a person by appealing to his intellect i.e. by providing dry facts.... Read More

Image is Key to Your Marketing Success

In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients.Regardless of the industry you are in image is a part of your marketing. Take the real... Read More

What Can Star Wars Teach You About Creating a Buzz for Your Business?

Many people think marketing is some type of mystery that only a few select people know the secret too. In fact if you look at the entertainment industry you will find some of the best models to follow. Let's look at George Lucas and Star Wars. How long before the... Read More

How To Use The Og In All Of Us To Make More Money

5000 B.C. -- somewhere near a cave in MontanaOg the Deer Catcher and Flam the Wild walk up to a cave. They have never seen this cave before. Flam turns to Og and says "maybe there are some tasty rabbits inside, let's go inside and take a look. Og disagrees.... Read More

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To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

Using a Marketing Calendar Template

Owning a small business isn't easy, especially if you are... Read More

Creative Emulation

In business we have a number of ways or tools... Read More

Have You Tried Cause Marketing?

To help promote your small business or professional practice, consider... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well... Read More

Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?

Maybe you've heard these different marketing terms, maybe you haven't.... Read More

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

Signage for Mobile Car Wash Vehicles

If you are in the mobile car wash business and... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

Effective Marketing for Small Businesses

Effective marketing for the small business begins with market researchIf... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More

Direct Mail Still Works!

Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More

Always Sell To New Eyes And New Ears

One of the hardest things for you to do as... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing... Read More

Ten Tips for Creating a Winning Proposal ? Part 1

If you want your business to grow and attract new... Read More

Marketing the Government for Profit

Steps and tips on marketing your business to the government.Fact:... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

25 Ways To Get More Business

Special Requirements for Reprint: we ask only that... Read More

Tipical Mistakes in Marketing

To prevent the risks of a promotion campaign for our... Read More

Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling... Read More

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More

Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range... Read More

The Top Seven Marketing Mistakes

In my view, nearly all government statistics about reasons for... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art... Read More

5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website

A marketing tag line is the one or two line... Read More

Marketing Copy - Brand Identity Guru

Tips on writing great copy for your marketing efforts.It's just... Read More

7 Marketing Lessons I Learned From the Muscleheads at Golds Gym

Can I share a secret with you?I love working out.... Read More

Business Cards That do the Business

A business card makes a statement about who you are... Read More