Networking Events ? Lose the Fear and Gain the Benefits

"Kevin, are you saying I need to go to Networking events? I hope not because I hate them."No, of course you don't have to go to them. You could stay home or sit in your office. But if you choose to not go, you won't have the chance to learn... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?How... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer.When choosing a mailing list, first... Read More

Marketing Strategy - Whats Your System?

Where Do Most of Your Clients Come From?Is it from your marketing and sales system?When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently... Read More

Why Pay for Online Press Release Distribution?

We've all heard that "free advice is worth what you pay for it..."Shakespeare put it a little more eloquently in King Lear, when the aging monarch admonished his daughter Cordelia, "Nothing shall come of nothing..."And when it comes to distributing press releases online, I now know from first hand personal... Read More

Loyalty Cards Systems ? Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.The way their scheme works is that... Read More

CD ROM Business Cards - Offline Marketing For Online Promotion

It's a great concept, - and it has a 'cool factor' of 300%!Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.This type of viral marketing can be... Read More

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)

In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. The... Read More

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

You DO use direct marketing for your small business? right? If so, you're taking advantage of the most cost-effective means of advertising available. (Yes? I'm biased? I admit it!)Let's talk for a minute about how you can make your sales copy and direct marketing more effective.One of the simplest yet... Read More

Sales and Marketing: Can One Exist Without the Other?

Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department. Indeed, one would not survive a day without the other which... Read More

---

Showing 1 - 10 of 1321 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133	Next »

Marketing For Just Cause

Cause marketing is a relationship between a for-profit and a... Read More

Direct Mail Response Rate Boosters (12 tips and ideas)

1. Mail to a different list Your list is the... Read More

D.A.N.C.E. With Me

Recently, a client asked what he could do to help... Read More

Take The Test: Does Your Marketing Copy Sell?

Your marketing materials must grab your prospect's attention long enough... Read More

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim... Read More

When You Need More Than Magic To Keep Your Marketing Going

It is easy to focus on what remains outstanding and... Read More

My Marketing Budget Is Small - How Can I Make The Most Of It?

Regardless how small or large your budget is, there are... Read More

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and... Read More

Global Market in the Cyber world?Go and Get It !

With the Internet opening up the doorway to the global... Read More

Blowing Your Own Horn

Opportunity Assistance Business Resource Center At first you must think... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More

Pamphlets and the Money They?ll Put in Your Pocket

People are making a fortune on pamphlets. If you go... Read More

The Marketing Secret Every Child Knows

Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More

Design, Design, Design

You need only one card, but make it noticeable. Make... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1

In the following 'special report,' I will reveal some very... Read More

Eight Advantages of Fundraising Letters Over Other Methods

1. Personal Fundraising letters are about as personal as you... Read More

20 Power Marketing Tips

Use these powerful yet simple tips from the national best-seller,... Read More

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar... Read More

Writing Guarantees that Sell

"This offer is good but can you guarantee it."Why write... Read More

How Do I Define My Market?

Your market is who you want to reach. Your customer.... Read More

The Lone Wolf is Blind

When Advertising, it's not always better to be the lone... Read More

Market Yourself as the Expert

As a small business how do you compete with the... Read More

Your Company Need More Marketing? Or Just Better Marketing?

Many sales problems can be solved by improved marketing. Selling... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

Nice Guys Finish First

Volunteering your services can be an excellent way to form... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and... Read More

Brochures that Generate Sales Leads (and How to Write Them)

One rule in direct mail is that your letter sells... Read More

What Our CAT Taught Me About Marketing!

Toby is one of our two family pets (both cats).... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

How to Promote Yourself Or Your Company Through Award Competitions

There isn't a day that goes by that I don't... Read More

How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big... Read More