Growing Your Brand Assets
Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong.Brand issues are important to ALL companies for the simple reason that people buy from other people. People have personalities.... Read More
Six Ways To Attract New Customers To Your Restaurant
Without new business, your restaurant won't be able to grow. You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. Here are six strategies for getting more customers through your doors. 1. Market Your Restaurant... Read More
The Art of the Business Card
Use a business card as a note pad for recording important information.I am sometimes asked why I make such use of business cards. My reply is that they are easy to transport and I do not need an extra envelope. I particularly make use of others' business cards for taking... Read More
Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2
In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.Now let's take a look at the kind of things you may want to give.What Kind Of F'reebie Should You Offer?You should aim to offer something tantalising to spark the... Read More
Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and generate leads. But it's also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers.At my direct mail lead generation firm, our definition of a qualified lead is someone who... Read More
Marketing and Advertising Techniques of Super Bowl Advertisers
Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.Here are some... Read More
Beware: Marketing Sinkholes Ahead!
Life provides your business with enough opportunities for failure. Don't help it along by creating sinkholes to consume your limited financial resources. There are seven key mistakes most businesses make in the game of marketing. Learn to avoid them!Marketing Sinkhole #1: Indiscriminate LustMany companies want as many customers as they... Read More
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.Whether a small company or a large one with a sales force, the leads that are always best are... Read More
7 Proven Tips To Market Your Cleaning Business
Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a really good marketing strategy. This is when all of your research will work to your advantage. Cleaning business or any... Read More
The Death of Product Packaging as We Know It.
It used to be you that if you had a great product you put it in a package and voila! . . .someone would come along and buy it. That is not the case any more. The package not only has to protect the product and allow for its tracking,... Read More
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Coupons that Work
Turn a coupon into a business card (or vice versa).Coupons... Read More
Secret Marketing Plan
Many people have asked me what was the secret to... Read More
FREE Means MORE Business
Why give freebies?We have all seen freebies at trade shows... Read More
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because... Read More
Breaking The Voice Mail Barrier
Even if you never place a cold call, you still... Read More
Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm... Read More
Alarming Marketing Trend
One key discipline of successful direct marketing has been to... Read More
Your Elevator Speech ? Have You Updated Yours Recently?
Do you have an elevator speech? Does it get people's... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy.... Read More
Becoming The Obvious Choice In A Sea Of Competition
Differentiation, niche marketing, and positioning. These and other related business... Read More
Step by Step Guide to an SMS Campaign
SMS is good for:? Short lead times and immediacy ?... Read More
How Architecture Rendering is Part of the Impact
Cartoons have gone from celluloid to digital. Movies have gone... Read More
Mailing Lists ? Keeping it Simple
The right direct mailing list targets people who want your... Read More
Promotional Products
As a promotions director for a lot of super markets,... Read More
Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer... Read More
Target Marketing - What Are You Aiming For?
Is Advertising Viable?At the turn of the 20th century, department... Read More
Marketing Planning Made Simple - Another Small Business Power Tool
Marketing planning must be really difficult and complex, otherwise why... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
What The Heck Is An Eponym, And What Does It Mean For Your Brand?
Today I've decided to share with you a new word... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy... Read More
Non-Aggressive Marketing Ideas for Enterpreneurs
Do you cringe at the thought of trying to promote... Read More
How to Market and Protect Your New Ideas
The intellectual property transfer market is now estimated to be... Read More
If You Can?t Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, "What do... Read More
How To Achieve Success With Your Own Money Making Newsletter
Writing and publishing a successful newsletter is perhaps the most... Read More
Educating Your Customers
One of the biggest marketing mistakes businesses make today is... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to... Read More
D.A.N.C.E. With Me
Recently, a client asked what he could do to help... Read More
Bedroom Marketing
Hopefully we are all adults here, so let's talk about... Read More
Consistent Marketing Provides Big Rewards
Being inconsistent when it comes to marketing your business can... Read More
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed... Read More
The Silver Bullet For Success: Revealed
Looking for the magic formula or the whiz-bang approach that... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
Putting Your Website to Work
Websites have replaced the brochure as the "must have" marketing... Read More
The Six-Step Process That Grows Your Business
1. Examine your clientele and define your ideal client. Of... Read More
Massage Therapists Can Now Make More Money
As a massage therapist, your income is usually limited by... Read More
Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read
So you've decided to start publishing an e-newsletter, or you'd... Read More
Network Marketing Is Definitely A Relationship Business
Heavily branded websites like amazon.com are household names and carry... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats).... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Marketing ? Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet?It... Read More
Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across... Read More
Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail
The most crucial aspect of having a high response rate... Read More
Marketing Quandaries
Being in a quandary prevents you from moving forward in... Read More
Down To The Wire
When you want to win and woo new clients with... Read More
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You... Read More
Packaging Made Frozen TV Dinners Possible
I was saddened to hear of the passing of one... Read More
People Arent Interested in You or Your Company
Does your Web site talk about your company? Yes, I... Read More
Dont Think Like A Package Designer - Think Like A Customer
Some of the most successful package introductions have come from... Read More
Referrals . . .The Secret Weapon
Are you getting referrals from you customers? If not, you... Read More
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting... Read More
20 Power Marketing Tips
Use these powerful yet simple tips from the national best-seller,... Read More
Corporate Cleavage
I enjoy cleavage as much or even more than the... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the... Read More
The Secrets of?
A lot of advertising and mailings promise to reveal the... Read More
Are You Losing Business?
As a small business owner, you are grateful for all... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms.... Read More
Why Do You Need to be in the SERPS?
Why does your business need to be in the Search... Read More
New Years Planning Critical Success Factors
New Year's is a good time for strategic planning or... Read More
Trigger Button Marketing
Sometimes, experiencing bleak sales is a matter of failing to... Read More
Tradeshow Booth Cures - Living Color
Feng Shui is the Ancient Chinese practice of configuring home... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
The Power of because...
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
Marketing |