The Day I Learned to Start Saying No
It was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different. At the time I was too naive to consider... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non-traditional marketing, something unusual, unexpected and designed to be noticed. Of course all marketing is designed to be notice. Its... Read More
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of whatever it is that you sell hang out.Focus the majority of your advertising on communicating with the... Read More
Are You Overlooking Your Hidden Profit Centers?
There are other names given to "Back-End Selling". You may think of it as follow through, or maybe VALUE added. Both are good terms. Let's take a quick look and see just how you can profit from this idea.For our purpose today, let's just key in on the benefits of... Read More
Mission Statement Impossible
Dant dant da da dant dant da da. Dant dant da da dant dant da da. (That's the theme from "Mission Impossible"...)FADE IN.Your mission, should you chose to accept it is to create a fail-proof proclamation, a road map, that not only serves ALL your business needs but also provides... Read More
Future of Marketing Part 2
In Part 1, I discussed how traditional marketing is no longer working the way it used to. This is happening for a variety of reasons -- people have too many mass media choices, they're bombarded with way too many marketing messages, the Internet is adding accountability to advertising, etc.So if... Read More
Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably heard the buzz about Niche Marketing. Right now it's the hottest marketing topic online.Is it a new concept?Well on the Internet maybe, but if like me, you've been involved in direct response marketing in the 'Bricks and Mortar' world then... Read More
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. You will just end up loosing all these potential lifetime customers. However, there are many ways you can minimize the... Read More
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails. Before we know it we've let a new behaviour creep into our routine. Now we're a slave to the bad habit. It's... Read More
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing techniques, online or offline.Joe arrives at your website and he likes it. In fact,he'd like to tell Fred about it. It's just the thingFred's been looking for. What if Joe could recommendyour website to Fred by sending him an email... Read More
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Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand
Giving away free bonuses is an important website marketing secret... Read More
Who Is Your Market and Where Are They?
An important part of planning your business is to know... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a... Read More
Are You Attracting or Repelling Prospects?
There are basically two ways in which you can either... Read More
Survival Strategies
1. Do the moneymaking things first.For an entrepreneur, generating income... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably... Read More
The Benefits of a Marketing Plan
What is a Marketing Plan? Marketing is to do with... Read More
7 Marketing Lessons I Learned From the Muscleheads at Golds Gym
Can I share a secret with you?I love working out.... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
What The Heck Is An Eponym, And What Does It Mean For Your Brand?
Today I've decided to share with you a new word... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Putting Your Website to Work
Websites have replaced the brochure as the "must have" marketing... Read More
Why Surveying Matters
What is the single most important thing you can do... Read More
The Power of Thank You
Sometimes we loose site of the small things in life... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a... Read More
The Real Marketing Genius
I spend a lot of my time reading books and... Read More
Make Your E-Mail Signature File WORK for You!
You're probably familiar with e-mail signature (or "sig") files -... Read More
Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact:... Read More
Thinking About More Business
What does an old Russian joke have... Read More
Take The Test: Does Your Marketing Copy Sell?
Your marketing materials must grab your prospect's attention long enough... Read More
Free Marketing Tips
Dumb Excuse #1"I'm not sure I want to invest any... Read More
Client Attraction Technique #1: Niche Marketing
When asked "what business are you in" many business owners... Read More
Top Ten Blunders Exhibitors Make in Expos/Tradeshows
Triple your response from expos by avoiding the top ten... Read More
What Is Multi-Level And How Should It Be Worked
Multi-level marketing is really a partnership. You go into... Read More
Want To Impress Customers, Win Clients and Influence People?
Remember the baseball cards kids traded while... Read More
Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail... Read More
Read Your Markets Mind - 3 Great Market Research Resources
Starting a new online business, developing a new product, launching... Read More
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a... Read More
How Do I Define My Market?
Your market is who you want to reach. Your customer.... Read More
Increase New Customer Traffic to Your Business
One person tells another, who tells another, who tells another... Read More
Niches - The Path to More Profits
Hey, as business owners we CAN'T be all things for... Read More
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have... Read More
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your... Read More
Ten Deadly Proposal Preparation Pitfalls
Let's face it, the name "proposal" is a great misnomer,... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message.... Read More
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because... Read More
Fundraising Letters Are Easier To Write With AIDA
Learn a lesson from professional direct mail copywriters. They follow... Read More
Eliminate Your Competitors With 2 Simple Steps
In business, having competitors goes with the territory. There's almost... Read More
Take It To The Customer
In the past, purchasing ad space was the solution to... Read More
A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans... Read More
Newsletters are Marketing Machines!
Is your business publishing a print or e-newsletter? An informative... Read More
The Apprentice: 5 Lessons in Marketing
Donald Trump's hit reality show, The Apprentice is a godsend... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
Marketing, Lead Generation, and Research: A 3-in-1 Solution
I Hate Cold CallsLong before I started my business, I... Read More
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that... Read More
Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits
With direct mail, you can break even and still claim... Read More
Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
I am doing what you do, sitting at my computer,... Read More
Self-Promotion on a Zero Budget
Recently, I've received a few e-mails from people asking me... Read More
How to Give Your Biz a Boost with a Summer Marketing Makeover
Are you on track for hitting all your business goals... Read More
Itchin For Some Nichin
The whole idea of Niche Marketing is exciting! The possibilities... Read More
4 Sales Strategies with Your Trade Show Exhibition Booth
Trade show booths can act as an excellent source for... Read More
Are Your Brochures Worth The Paper Theyre Printed On?
Brochures are one of the oldest marketing weapons in the... Read More
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits... Read More
Do You Get Attention With Your 30-Second Introduction?
I went to a networking event the other day where... Read More
What You MUST Understand About Your Web Numbers
Two years ago, when I first started selling online, I... Read More
How To Be A First Class Marketer?
Did you now how to follow up a new customer... Read More
12 Lessons I Picked Up from Attending Seminars
So you just dropped a tidy sum to attend a... Read More
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward... Read More
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she... Read More
Build your Trade Show - Virtually
Virtual trade shows are gaining momentum as a way to... Read More
The 4 P s of Marketing: Effective Marketing Programs Depend On Them
There is no shortage of marketing programs, many with great... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
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