Hello, My Name Is . . . What Your Name Tag Says About You
When you attend networking functions, what kind of name tag do you wear? One of those sticky things you scrawled your name on, or something a bit more sophisticated? For just a few cents to a few dollars, you can have a classy, customized name tag that will draw attention... Read More
Business Cards and Business Etiquette
One of the very basic conditions of being a successful businessman is to get people (your existing or prospective customers) to like you and a very basic requirement for being liked by people is to have proper business etiquette. We all like to be in companionship of well-cultured people and... Read More
Spice It Up! Rib Festival Teaches Us About Product Value
The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience.My Dad and I attend every year.... Read More
Twelve Places to Buy a Mailing List
©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle owner registrations... Read More
The First Rule of CRM for Financial Services
Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building... Read More
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to know where to begin. It's no good learning how to be a good copywriter, if you don't know what medium is best to promote your work through.So the first step of marketing success is understanding what strategies are available for... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned about the verb "To Be" and that the name of God is I AM.Stephen Hawkings, the world's greatest mathematician, and author of several books on science and the Universe, was more or less a bum during his university years in... Read More
Whats Your Marketing Weak Link?
Your marketing weak link could be undermining the rest of your marketing. It is vital that each link in your marketing system supports and builds upon the previous link. Each link must bring your customer closer to the next sale. Any link that takes the customer further away from the... Read More
A Questionnaire for Businesses
As best you can, answer the following twenty-five questions. There's no scoring. But you'll know whether you should be satisfied with your answers, or not. If you aren't, perhaps you have some work to do.1. What are the benefits you offer?2. What do you think motivates your clients to buy?... Read More
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?Database Marketing is the gathering and storing of specific information about your prospects or customers.This information is usually stored in a database program on your computer.You would then use the information to market and advertise to them.It can save you time and money because you can target... Read More
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
30-Minute Marketing
Marketing your small business takes tons of time, years of... Read More
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to... Read More
Small Business Bonzai Marketing
Do you own a small business? Do you wish to... Read More
Motivating Shoppers with Online Coupons (Part 2 of 2)
Last time we discussed how online coupons and promotion codes... Read More
Alarming Marketing Trend
One key discipline of successful direct marketing has been to... Read More
Promotions That Build Profit
Promotions are everything you do to let your customers know... Read More
How to Earn the Right
"How to Earn the Right..."Marketing your professional services is a... Read More
How You Can Make Money From Competitors Easy
Are you market products and services using PPCs? PPC Advertising... Read More
How to Handle Jargon at Your Web Site - and Why
If you sell a technical product or service, you probably... Read More
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a... Read More
Too Much To Do: Four Keys to Effective Delegating
Never tell people how to do things. Tell them what... Read More
Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!
Have you ever sat down to write a sales letter... Read More
Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes
The highly entertaining Donald Trump's search for an apprentice turned... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did... Read More
Service Marketing - A Relationship Building Approach
Can we imagine a place in the world today without... Read More
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the... Read More
Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage.... Read More
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as... Read More
The Exiler
THE EXILER (your search for true brand attributes ends here!)With... Read More
Planning Your Postcard Marketing Campaign
Before you create your postcard, do a little planning. Ask... Read More
Becoming The Obvious Choice In A Sea Of Competition
Differentiation, niche marketing, and positioning. These and other related business... Read More
Your Ultimate Competitive Advantage
The biggest secret to success in business is to always... Read More
7 Ways a Copywriter Can Help Your Business Succeed
Think you can't afford to hire a copywriter? Think again.... Read More
Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of... Read More
Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!
So many of you have been telling us that you're... Read More
Focusing Your Marketing Efforts
One of my favorite quotes is often used to describe... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
5 Tips on Establishing Yourself As An Expert In Your Community
Wondering how to get new patients into your practice? Wondering... Read More
Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?
When it comes to your marketing message, the little things... Read More
Target Marketing - What Are You Aiming For?
Is Advertising Viable?At the turn of the 20th century, department... Read More
Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up... Read More
The 5 Minute Marketing Plan
If I were to ask you right now, what marketing... Read More
How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that... Read More
Brainstorming Techniques as New Product Development Strategies
When developing new products and strategies, coming up with unique... Read More
Pamphlets and the Money They?ll Put in Your Pocket
People are making a fortune on pamphlets. If you go... Read More
Three Simple Keys Will Make Your Customers Stick
Do you spend a lot of time and energy courting... Read More
10 Reasons Why Businesses Fail at Marketing.
1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More
Online Advertising Versus Traditional Media Advertising
Before I compare today's online advertising with traditional media advertising... Read More
Incestuous Relationship Between Football and Marketing
Thousands eyes were fixed. Hearts were beating hard against the... Read More
Packaging Made Frozen TV Dinners Possible
I was saddened to hear of the passing of one... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your... Read More
Two of the Biggest Hurdles
As I was preparing for a presentation recently, I was... Read More
Off the Shelf Small Business Mapping Software
All small businesses can benefit from inexpensive off the shelf... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the... Read More
Loyalty Cards Systems ? Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor... Read More
Postcard Mania
Will postcards be an advantage for you?The latest craze these... Read More
Unleash the Powerful Promoter Within
Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More
Small Business Marketing Tip ? Putting the Customer First.
I am a great believer in the keeping to the... Read More
Want To Be A Stronger Marketer? Work Your Marketing Muscles!
You want to be more flexible? You have to stretch... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Promotional Pen - A Pen by any other Name?
Have you ever been among a group of people exchanging... Read More
Make Your Marketing Solve a Problem
You may be engaged in a marketing activities that are... Read More
Planning Your Postcard Marketing Campaign
Before you create your postcard, do a little planning. Ask... Read More
Successful Marketing Through Seminars
One of the best ways for potential clients to find... Read More
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that's been seen in the search... Read More
Marketing to Success on a ZERO Budget
TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More
10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade... Read More
Do this One Thing and Beat 85% of Your Competition!
Maybe you don't want to work that hard, or maybe... Read More
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last... Read More
A Forgotten Marketing Tool ? The Postcard
The postcard can be a very powerful marketing tool. Many... Read More
4 Alternative Ways To Gain Lifetime Customers
You will always have more people that turn down your... Read More
5 Ways to Market for Immediate Results
Sales are down, and I need more customers now! Sound... Read More
Marketing |