Good Marketing is Like a Bad Habit

You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails. Before we know it we've let a new behaviour creep into our routine. Now we're a slave to the bad habit. It's... Read More

Linking Features & Benefits

I'm sure that you've had those Eureka! moments, too. When a piece of information suddenly helped you see or understand something that hadn't been apparent before.For me, one came when I discovered means-end analysis, a marketing concept that helps us understand why listeners or readers might respond -- or not... Read More

Business Cards That do the Business

A business card makes a statement about who you are and what your business is about. It needs to convey the quality of your business and an insight into your personality. I have been handed business cards and the first thought to go through my mind was - "Cheap" A... Read More

Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers?As Ralph Waldo Emerson's 150-year-old essay titled "Compensation" teaches, first you must give if you want to receive. The best positioning strategy for professional service firms is to... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training is a teaching of "Maslow's needs pyramid". This pyramid shows the different motivators and needs in a person's life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation... Read More

Trade Show Promotional Products ? Boosting Booth Traffic

I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn't know it yet. I was at a home show with my parents. As we walked through the hall it was held in, I noticed people walking around with... Read More

Newsletters are Marketing Machines!

Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice. You can also give them updates about company news and... Read More

Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers

Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.Acquisition letters (letters designed to acquire new donors) should be a vital part of your development program. Current donors... Read More

Print Marketing Campaign, Whats Important and Whats Not!

Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone will... Read More

Four Super-Deadly Marketing Sins - And How To Fix Them

It seems nowadays every marketing guru and their brother-in-law has a "deadly sins and how to fix them" book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups. The... Read More

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Have You Sold Your Internal Customers?

You can make the sale. You know your core message.... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal... Read More

10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to createvarious... Read More

Step by Step Guide to an SMS Campaign

SMS is good for:? Short lead times and immediacy ?... Read More

Gaining Business Intelligence

A white paper on how companies should analyse customer data... Read More

Coupons that Work

Turn a coupon into a business card (or vice versa).Coupons... Read More

Roping In Loyal Customers While Making An Extra Profit!

You've probably bought a book or two at one of... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More

Private Practice Marketing: A Soaking Wet Marketing Marvel

Last week I took our two boys on an all... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

The Marketing Recipe: Money, Marketing and Me ? 3 Keys For Success

You have a great product or service? Now, how should... Read More

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a... Read More

Determining Marketing Effectiveness Even If You Didnt Track

What if you've done a variety of marketing activities over... Read More

Words that Sell

We all know the English language contains hundreds of thousands... Read More

Direct Mail Response Rate Boosters (12 tips and ideas)

1. Mail to a different list Your list is the... Read More

20 Power Marketing Tips

Use these powerful yet simple tips from the national best-seller,... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

An Example of Understanding Consumer Thinking

A church in my community provided me with one of... Read More

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted

Business marketing is essential for professional services, such as consultants,... Read More

How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More

Sales and Marketing: Can One Exist Without the Other?

Simply put the marketing people and the sales people depend... Read More

How to Develop an Effective Company Profile -- and Why

What is a company profile? ... Read More

How To Bond With Customers So That They Stay With You Longer

How many of your customers are loyal customers? More importantly... Read More

Name the Top Cable Network

When Cable began as Community Antenna Television in 1948, all... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with... Read More

Attract More Clients by Raising Your Profile

One of the most common issues I'm asked about is... Read More

Be Prepared for Marketing

For most businesses, making a sale is all important. However,... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have... Read More

Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me... Read More

Make Your E-Mail Signature File WORK for You!

You're probably familiar with e-mail signature (or "sig") files -... Read More

10 Beer Budget Event Marketing Tips

Are you planning an event or participating in a trade... Read More