5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email. It truly has leveled the playing field and has provided ALL of us with the... Read More
Meaning and Marketing -- The Links
You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it -- your definitions. If you don't, you will. Just get on the road. That's all you have to... Read More
5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.You've just cleaned out the attic and straightened up the garage. You've identified items you... Read More
10 Effective Ice Breaking Questions
Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. For example, we ask ourselves if we are in a situation where... Read More
Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:1. Check previous history and years... Read More
Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks.Why is it advantageous to change your displays frequently? Your customers will visit you at more than... Read More
Consumer Thinking And Search Marketing
12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as "televisions" or "Adoption Services". The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms.Consumers who... Read More
Stop Searching - Joint Ventures are the Solution to Doubling Your Business
First, define the end user (or ideal client) of your product. Many times when I ask people who their ideal client is they will tell me "oh everyone can use my product!". Actually the only two things that EVERYONE uses are air and water, SO narrow your focus ? really... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or interest to new mail order dealers. Circulars which theBig Mail Dealer has been to mail. Do you enjoy reading Mail Dealer magazines? Do you enjoy orderingand receiving "Big Mail?" Do you enjoy working with new... Read More
Package Your Products for Thunder Thigh Women - Big Butts Too
Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns for women. Following the unparalleled success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a "campaign... Read More
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The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide... Read More
Customers Are Like Vampires
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
Should You Clap For Your Customers?
Does it make sense to clap for your customers? It... Read More
The Secret to 100% Success With Your Marketing
There's a secret to marketing, which is so simple, yet... Read More
Marketing, Lead Generation, and Research: A 3-in-1 Solution
I Hate Cold CallsLong before I started my business, I... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Creating And Maintaining A Mailing List
Starting to collect proper information to create a... Read More
4 Steps to Successful Offline Event Booths
A great way to gain more local sales is to... Read More
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product... Read More
How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers,... Read More
Motivating Your Target
There's just no time to waste in a cyber day;... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a... Read More
Ten Ways to Market Your Business by Doing What You Love To Do
Most business owners get so involved in the work of... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
How to Turn Your Promotional Products Expense Into a Profit Center
If you use promotional products you probably already know the... Read More
The X Factor
So you've invested more time than you ever believed possible... Read More
Why Do They Buy?
A recent issue of Entrepreneur magazine included a marketing story... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
10 Steps To Getting Paid For Your Marketing Materials
How many times have you heard the same sound bites... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment
Why Trying to "Get the Appointment" Can be a Recipe... Read More
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically,... Read More
Your Company Need More Marketing? Or Just Better Marketing?
Many sales problems can be solved by improved marketing. Selling... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a... Read More
Directional (Not Direct) Marketing
Those who believe the web is not a direct response... Read More
How to Save Time and Achieve More by Creating High-Leverage Marketing Assets
The single biggest, non-renewable asset you have is your time.... Read More
Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity... Read More
Dont Advertise Your Business - Market It!
Too many business owners believe that marketing their business means... Read More
Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers... Read More
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just... Read More
Encouraging Contact
The small time promoter has to work hard and on... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria.... Read More
The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing... Read More
Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results
As the owner of a creative services boutique - I... Read More
Determining Visitor Types
The trade show floor is full of different types of... Read More
A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with... Read More
How To Start A Mail Order Business
The Mail Order business is not a business of itself,... Read More
Secret Marketing Plan
Many people have asked me what was the secret to... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to... Read More
Want To Be A Stronger Marketer? Work Your Marketing Muscles!
You want to be more flexible? You have to stretch... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we... Read More
Design Does Matter
The idea that good design can improve how people perceive... Read More
Eliminate Your Competitors With 2 Simple Steps
In business, having competitors goes with the territory. There's almost... Read More
Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not... Read More
Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the... Read More
The Truth About The Fallacy Of 7
Ted Nicholas is a marketer with a proven track record.... Read More
The Anatomy of Hype
On a copywriting board I frequent, someone expressed bafflement that... Read More
Beyond the Booth
With the advent of spring, trade shows begin to blossom.... Read More
Youre Halfway There!...Or Not Part 1
The year is almost over and the last half of... Read More
Creative Emulation
In business we have a number of ways or tools... Read More
Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment
Why Trying to "Get the Appointment" Can be a Recipe... Read More
Small Business Marketing; Abstract Philosophical Discussion
Our bodies work like our small businesses. They work best... Read More
Marketing Worksheet
Even the world's best marketing strategy won't work for you... Read More
Build a Dynamic Business - 10 Steps to Start You Off
It's where your employees are in a 'special place' when... Read More
Another Commercial? Dont Touch That Dial! Watch & Learn
When commercials come on the television do you get up... Read More
Creating Great Charts for Persuasive Trade Show Presentations
A well-designed chart can be one of the most persuasive... Read More
3 High-Impact Fixes For Your Marketing Woes
How many times has your competitor gotten one over on... Read More
Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you... Read More
The Key to Success
Good business is about communication... not just what you say... Read More
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
The Importance of a Marketing Plan
There aren't many things in life that you would get... Read More
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