1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if... Read More
It is often difficult to manage to do marketing tasks when you have a busy business or professional practice. Here are 10 ideas each of which take 5 or 10 minutes and can be done between appointments or when you take a break from working on a large project.1. Call... Read More
A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Before we even started talking, he handed me his business card. The card was very professional and said all the right things. But it also included a huge blunder.He was... Read More
Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket. Nobody wants to be bombarded with a big sales pitch. If you meet someone and within two minutes you are promoting your own business or stretching out that business card,... Read More
Wondering if your marketing message is dancing in the spotlight right in front of your target market or is busy cowering by the punch table nowhere near your customer base? Take this quiz and find out.1. Overall, you would describe your marketing as:A. Going strong. You consistently get lots of... Read More
Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it."Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows... Read More
Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts... Read More
It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful... Read More
What is a Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services.Joint venture ideas are virtually... Read More
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A Complaint? It's a Compliment!What made you mad last week?In... Read More
When marketing themselves to leads and prospects there are five... Read More
It seems nowadays every marketing guru and their brother-in-law has... Read More
Your nametag can be your best friend. It can be... Read More
Having people go to your website is not always easy:... Read More
For centuries and most of the decades in the 20th... Read More
There are many ways to reach out and find the... Read More
Whether you want to admit it or not, soap operas... Read More
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
Take a moment to reflect on the current reality of... Read More
Timing is everything. Hate to be late? The early bird... Read More
When marketing your practice, as well as designing your brochure,... Read More
When you attend networking functions, what kind of name tag... Read More
Have you started thinking about your Valentines Day Promotion yet?It... Read More
You may be engaged in a marketing activities that are... Read More
Have you ever chosen to pay attention to someone just... Read More
If you run a small business you should be a... Read More
Market research is a critical component of any marketing strategy.... Read More
Maybe you don't want to work that hard, or maybe... Read More
So you have been writing mortgages like crazy now for... Read More
Pre-note: In this article, teleclass is an example used to... Read More
Without new business, your restaurant won't be able to grow.... Read More
Have you clearly defined your target audience? These are the... Read More
What Really Makes Your Postcard Mailing Successful? The biggest single... Read More
One of the very basic conditions of being a successful... Read More
There isn't a day that goes by that I don't... Read More
For many small business managers, finding the time and commitment... Read More
What?!? Sabotage your own success? Who would do that? Well,... Read More
Have you thought about starting your own business? Have you... Read More
As we study the demographic regional variations for small service... Read More
Are your direct mail response rates lower than you expect?... Read More
The term "internet marketing" was virtually non-existent a short 8... Read More
As discussed in part 1 of this article, "Your Private... Read More
I have been working on a direct mail campaign for... Read More
All small businesses can benefit from inexpensive off the shelf... Read More
Use a business card as a note pad for recording... Read More
Niches are like bathrooms; you never notice them until you... Read More
There are a number of difficulties a beginning entrepreneur may... Read More
Once you have decided to participate in a trade show,... Read More
Sometimes we loose site of the small things in life... Read More
In my experience, there are two kinds of small business... Read More
Have you ever had a conversation with a person who... Read More
My wife likes to shop at the local Safeway. Is... Read More
Building business relationships through networking is a great way to... Read More
One of the reasons direct mail works is the personal... Read More
Unless you've been living under an Internet rock, you've probably... Read More
The "Mail Order" business is not a business of itself,... Read More
All too often people look at marketing ROI in terms... Read More
You may be engaged in a marketing activities that are... Read More
Pop quiz! If you have to say goodbye to your... Read More
Just like there are reverse dictionaries, there is a reason... Read More
Most of the service providers I've worked for or with... Read More
If you've never done a postcard mailing, you're probably wondering,... Read More
How many times has your competitor gotten one over on... Read More
When marketing themselves to leads and prospects there are five... Read More
To tell you the truth (and about 53% of this... Read More
1. Personal Unlike an advertisement in a trade publication, which... Read More
The trade show floor is full of different types of... Read More
There are many psychological reasons why people will buy from... Read More
I had a telemarketer call me recently. Here's a rough... Read More
Boomers are a prime and growing target audience. Does your... Read More
Multi-level marketing is really a partnership. You go into... Read More
Having a strong foundation enables you to build a thriving,... Read More
How do you personally define success? High income? Substantial net... Read More
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Where Do Most of Your Clients Come From?Is it from... Read More
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