Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

Viral Marketing with a Powerful Twist

What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . .Okay, I'll stop teasing you. . . But what IF those extra leads and visitors cost you NOTHING?... Read More

Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.There's a growing resistance toward advertising. According to a recent study by Yankelovich Partners (a marketing company) 60% of consumers have a much... Read More

Make More Money with Marketing Metrics

Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.If you are unable to associate leads and sales with the... Read More

Your Marketing Message

Your message is first among your weapons in the battle of perceptions.Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three.Your first clue to your message comes from where in the Awareness... Read More

Voice Mail Can Be Your Buddy

Voice Mail is a classy name for "answer Machine". Problem is, people at home had answer machines long before most businesses. When the answer machine industry finally figured how work to their machines into business systems with more than one extension, they called it "Voice Mail"This article focuses on what... Read More

Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step process when developing highly effective ads, sales letters,... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card? If you belong to a large corporation, you were probably issued... Read More

What?s Next? A Guide to Marketing Your New Business

Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. Here are some tips for marketing your new and... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to your individual business model. Census data and Census projection charting for MSDA's has become very accurate over the years. One company that uses... Read More

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Promotional Products

As a promotions director for a lot of super markets,... Read More

Small Business Marketing Tip - Focus on a Niche or Target Market

I think selling and marketing today often feels a bit... Read More

Four Keys For Successful Foundation and Corporate Fundraising

Earlier in my career, I worked for a training and... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

Using a Contact List Profitably Part One

In previous articles, we discussed the generation of a contact... Read More

Consistent Marketing Provides Big Rewards

Being inconsistent when it comes to marketing your business can... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

How to Take Your Law Firm to the Next Level

How to Take Your Law Firm to the Next Level... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

Deceptive Marketing and Procrastination

Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking... Read More

Two kinds of Advertising for a Marketing Strategy

Advertising is the lifeblood of any business. If you do... Read More

A Different Perspective On The No-Call List

The other day I received an e-mail from an internet... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach... Read More

Wife?s Marketing Prowess Helped Edison See the Light

It is well known that Thomas Edison was an inventor,... Read More

B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or... Read More

Using Business Cards as Invitations

Business card size works well for invitations to special events.What... Read More

Produce More Sales from your Email Promotions - Part 2

Do sales come from your ezine regularly? How many well-written... Read More

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes... Read More

Devious and Deceptive Packaging

Have you read anything in the news lately about childhood... Read More

Turning The Casual Scanner Into A Buyer

The world is full... Read More

Insiders Secret to Selling Mailing Lists

If you've got a mailing list of at least a... Read More

Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More

Bridging the Chasm from Lead to Loyal Customer

Bridging the Chasm from Lead to Loyal Customer: A Step... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

Reasons Why People Usually Dont Buy Again

There are many psychological reasons why people will buy from... Read More

4 Ways to Get a Prospects Attention Fast

Can you remember the last dozen advertising messages beamed at... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how... Read More

Write Better Web Content

If you're reading this article, chances are that you, like... Read More

3 Strategies to Market Your Business Even When There?s No Money

Many small and home based businesses know they need to... Read More

Newsletters - A Great Way to Build Business Relationships

This is an excellent way to grow your business using... Read More