A Guide to Brochure Printing

Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.Start with a layout that includes the... Read More

Blowing Your Own Horn

Opportunity Assistance Business Resource Center

At first you must think that with a title as above that this article must be about something other than marketing; however, what this article is about is marketing, specifically affiliate marketing.Affiliate marketing is much more than signing up for a free affiliate program and... Read More

Questioning the Data of Demographic Off The Shelf Marketing Products

I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings which are opened a little less because of... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results.I can't count the number of people I know... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.In some areas, you may be able to put up over 1,000 flyers! The more... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket. Nobody wants to be bombarded with a big sales pitch. If you meet someone and within two minutes you are promoting your own business or stretching out that business card,... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits in mail order it hasto be the concept of letting someone else do all the work foryou. In theory, it works like this: You send a camera-ready circular or ad to someone who advertisesa print/mail service and they will print... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's no scoring. But you'll know whether you should be satisfied with your answers, or not. If you aren't, perhaps you have some work to do.1. What are the benefits you offer?2. What do you think motivates your clients to buy?... Read More

One-A-Day Marketing Vitamins

Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one.Below is my... Read More

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Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

Marketing On The Cheap: Become a Joiner

Recently I wrote an article on the benefits of joining... Read More

Is A Marketing Plan The Same Thing As A Communications Plan?

How does a marketing plan relate to an organization's communications... Read More

How to Profit from Your Expertise (Part 1 of 2)

Are you looking for a natural way to market your... Read More

The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record.... Read More

Direct Mail Response Rates Mislead if You are Careless

I could tell you that the average temperature in the... Read More

Resistances To Marketing a Practice-Part 1

If you are a therapist, counselor, or an alternative or... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits... Read More

Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can... Read More

Read Your Markets Mind - 3 Great Market Research Resources

Starting a new online business, developing a new product, launching... Read More

Raise Your Income!

How often do you sit around and wonder how to... Read More

Discovering The Benefits That Hook Your Prospect

Benefits! They're what marketing is all about. No doubt you've... Read More

Marketing: Are You Focused?

In early 1992, President George H.W. Bush was riding high.... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005... Read More

Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits

"What do you do?""I'm a CPA. What do you do?""I'm... Read More

The Role of Marketing for Boards of Directors

Small and emerging companies often do not put together a... Read More

Are Your Prospects Walking Out on You?

After 11 years in sales, I've put together and delivered... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

Beyond Fear And Greed: Emotions That Sell

Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

What is a Marketing Plan Anyway?

Building a business that grows steadily in size and profits... Read More

Is It Time To Kill Your Marketing Program?

Ouch . . . sounds pretty drastic I know, but... Read More

Trade Show Marketing ? Getting Prepared for the Big Event

With the increase in number of tradeshows being held across... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows.... Read More

Ten Tips for Creating a Winning Proposal ? Part 1

If you want your business to grow and attract new... Read More

The Lone Wolf is Blind

When Advertising, it's not always better to be the lone... Read More

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as... Read More

Getting The Big Picture Series: Part 2-Whats Beneath The Surface?

When you take a piece of gold to a pawn... Read More

Market Yourself as the Expert

As a small business how do you compete with the... Read More

Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Most professional copywriters would say that headlines account for 80%... Read More

Joint Venture Marketing: What and Why

What is a Joint Venture? A joint venture is an... Read More