What?s Next? A Guide to Marketing Your New Business

Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. Here are some tips for marketing your new and... Read More

Love My Dentist

I love my dentist! When is the last time you could say that about yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things... Read More

Increase Sales With Travel Incentives

Today's business environment has changed dramatically over the past 10 years, it can be a tough task to make a sale. Just being aggressive doesn't cut it any longer. Sales skills alone aren't enough to compete when so many new products and services become everyday commodities. Consumers nowadays are being... Read More

Color Part 1: Accuracy

Color is one of the most difficult parts of a design to show accurately to a client.Color perception can be affected by many factors, including:Human perception:The way each person sees color can vary, depending on the structure of the individual's eye. This is particularly true in the range of the... Read More

Non-Profit Success Requires Ongoing Marketing

In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. In a world where everyone is inundated with information, a strong image is... Read More

11 Ways to Turnaround a Cash-Strapped Business or Practice

This past weekend I received a disturbing message from a dear friend. His business wasn't generating all the income he needed. He's exhausted all savings, started depleting credit card reserves and badly needed money to pay this month's mortgage... Ouch! I wish I knew sooner...Whether it's pride or just human... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do before you spend money on marketing brochures, a website, advertising or even go out to network. During Phase 1, it's all about crafting your message. Key steps include getting clear about your market niche, developing a clear message about how... Read More

Ten Deadly Proposal Preparation Pitfalls

Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing buyers, many of whom requested the proposal to collect idea for in-house implementation. Yes, it is a scumbag approach to drag honest folks arounf... Read More

Boost Your Business With Testimonials

When used correctly, testimonials can boost your response dramatically. They help build the prospect's perception of believability, stability, honesty, and value in your product or service. When prospects see all those testimonials, especially from people to whom they can relate, they gain confdence in you. They become less worrried about... Read More

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service when one knows anything about them because you're in a new and emerging industry? How can you expect to get customers if no one understands what it is that you do?If this is your situation then a big part of... Read More

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Using Business Cards as Invitations

Business card size works well for invitations to special events.What... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are... Read More

Marketing Smarter To Earn More

An accountant once told me that he never met anyone... Read More

Marketing For Profit - 6 Critical Traits

Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If... Read More

Four Simple Ways to Cut Your Trade Show Marketing Budget in Half

Many times when a trade show is planned for there... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person... Read More

10 Important Marketing Tips

Each of the following Ten Marketing Tips is based on... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is... Read More

Specialized Mailing Lists Make All the Difference

If there is one thing I can't say enough it... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

Target Marketing: The Bell Curve

Finally, Something You Learned In Math Class Makes Sense In... Read More

Raise Your Income!

How often do you sit around and wonder how to... Read More

Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If... Read More

Image is Key to Your Marketing Success

In virtually any business first impressions are lasting impressions. Most... Read More

What Is Multi-Level And How Should It Be Worked

Multi-level marketing is really a partnership. You go into... Read More

Tie-In With Others To Maximize Your Business Leverage

One of the most rewarding, inexpensive, under-used, and effective methods... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

Build Relationships

Personal marketing makes it easier to sell, by building relationships... Read More

How to Promote your business website using free online resources.

There are many ways to promote your website for free... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is... Read More

Effective List Management Can Save You Big

Let's talk about how to keep your postage costs down.So... Read More

10 Simple Ways to Boost Your Sales IMMIDIATELY!

Alright you've got yourself a nice website with a great... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials

Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More

Marketing Brain Trust

Rest assured that no matter how smart you are, you... Read More

7 Simple Marketing Tips

Here are 7 simple marketing tips to help you boost... Read More

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that... Read More

Networking Events ? Lose the Fear and Gain the Benefits

"Kevin, are you saying I need to go to Networking... Read More

Youre Halfway There!...Or Not Part 2

Now that you have had a chance to create a... Read More