Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers
Marketing is actually very simple. It involves telling people what you do...over and over and over. The key to successfully marketing your massage therapy business is consistency.So, first, let's take a look at the difference between marketing a service and marketing a product.Products are tangible... you can touch and feel... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she wants to be when she grows up. Two weeks ago she knew that she wanted to be a teacher. Last week she knew that she wanted to be an Olympic swimmer. This week she knows that she wants to be... Read More
Five Cheap Tricks for Promoting Your Business
If you're like me, you're always looking for ways to promote your business - without spending a ton of money. Well, you're in luck. This article lists five of my top 10 favorite ideas for promoting your business or organization for next to nothing (and in some cases, completely fr*e).... Read More
Putting Your Website to Work
Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. So how can you be sure your website... Read More
Too Much To Do: Four Keys to Effective Delegating
Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. General George S. PattonMany people think they have too many important things to do, but thats not the real problem. The real problem is either 1) you are trying to... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it. Or do you?There are several ways you can save money on your promotional item order. If you are planning to... Read More
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:1) Attend organization meetingsWhere do people in your target market hang out? Research this, and then plan to attend a meeting... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles.As of 2004, there are an estimated 10.6 million privately-held firms in the U.S. that are 50% or more women-owned, accounting for nearly half (48%) of all privately-held firms. These firms generate 2.46 trillion... Read More
Who Is Your Market and Where Are They?
An important part of planning your business is to know who will use your products/services.The vast majority of small businesses will rely on their communities for sales. It is in your best interest to get to know everything you can about your community, or the people who will use yor... Read More
Sum of Its Parts
I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the... Read More
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2 Little Words That Work Marketing Magic
In his classic best-seller, "How To Win Friends And Influence... Read More
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come... Read More
A Questionnaire for Businesses
As best you can, answer the following twenty-five questions. There's... Read More
Four Keys For Successful Foundation and Corporate Fundraising
Earlier in my career, I worked for a training and... Read More
Loan Officer Marketing ? How to Target the Right Agents
Once there was a loan officer, who marketed his services... Read More
Marketing Lessons from Santa
If a nonexistent man can change the world and millions... Read More
The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to... Read More
What Does Your Business Card Say About You? - Making A Great First Impression!
Interesting article in USA Today that I read this week... Read More
The Biggest Problem With Your Marketing Is...?
What is the biggest problem most marketers have? Who knows.... Read More
Take the Logo Litmus Test
Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very... Read More
Focusing Your Marketing Efforts
One of my favorite quotes is often used to describe... Read More
Turbocharge New Sales with a Marketing Database
What is the most valuable asset your company owns? Inventory?... Read More
High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your... Read More
Lessons From a Six Year Old
My 6 year old daughter Emily knows exactly what she... Read More
Raise Your Income!
How often do you sit around and wonder how to... Read More
Networking: The Cost of a Connection
"Networking is a waste of time," said JoAnne, owner of... Read More
The Power Of A Story
If you want your marketing to be effective, you absolutely... Read More
Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors® guilty of these promises?-... Read More
The Marketing Recipe: Money, Marketing and Me ? 3 Keys For Success
You have a great product or service? Now, how should... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
Standing Above The Crowd
In today's highly competitive business environment it is critical to... Read More
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just... Read More
Another Commercial? Dont Touch That Dial! Watch & Learn
When commercials come on the television do you get up... Read More
Two Methods of Marketing Using Joint Ventures
Whether you're a contractor a local merchant with 150 employees,... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering,... Read More
Marking Your Territory
We all know the familiar adage "if it walks like... Read More
Testing Your Way To Prosperity
I have always enjoyed talking to a Realtor friend of... Read More
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate... Read More
Boost Your Business With Testimonials
When used correctly, testimonials can boost your response dramatically. They... Read More
People Arent Interested in You or Your Company
Does your Web site talk about your company? Yes, I... Read More
5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically... Read More
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish... Read More
Marketing Lessons From TV?s The Apprentice
Can we actually learn a marketing lesson from reality TV?... Read More
Getting Paid to Promote Yourself
We all know we can pay a magazine or a... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy.... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe... Read More
Copy SoapNet and Make Money
Whether you want to admit it or not, soap operas... Read More
For Market Breakthroughs, Put Timing on Your Side
In today' s marketplace, the pressure for immediate bottom-line results... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind... Read More
Good Vibes/ Bad Vibes
Have you ever walked into a store or business and... Read More
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and... Read More
Creative Emulation
In business we have a number of ways or tools... Read More
What?s Next? A Guide to Marketing Your New Business
Coming up with an idea, seizing the opportunity, and setting... Read More
Private Practice Marketing: A Soaking Wet Marketing Marvel
Last week I took our two boys on an all... Read More
Funnel Your Way to Marketing Success
A funnel is a good way to think of the... Read More
Todays Definition of Marketing. Has It Changed?
With the continued proliferation of the Internet, the meaning of... Read More
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
When you place brochures from every mortgage company side by... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Advertising
Every business and professional practice MUST be in the public... Read More
Beware: Marketing Sinkholes Ahead!
Life provides your business with enough opportunities for failure. Don't... Read More
How You Can Make Money From Competitors Easy
Are you market products and services using PPCs? PPC Advertising... Read More
Profitable Marketing Programs (Part 1)
Deciding whether a particular marketing program is profitable to your... Read More
Creating And Maintaining A Mailing List
Starting to collect proper information to create a... Read More
Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is... Read More
Using Business Cards as Invitations
Business card size works well for invitations to special events.What... Read More
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position... Read More
Everything Youve Ever Learned About Marketing Is Wrong
Everything you've ever learned about marketing and advertising is WRONG.... Read More
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product... Read More
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing.... Read More
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and... Read More
Global Market in the Cyber world?Go and Get It !
With the Internet opening up the doorway to the global... Read More
The Five Most Common Joint Venture Marketing Mistakes To Avoid
Joint Venture marketing has become a highly popular way for... Read More
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