If you want your business to grow and attract new clients, you'll have to start creating meaningful proposals. The goal of a proposal is obviously to be awarded new work. It accomplishes this goal by providing answers to the questions of who, what, where, why, how and when.But many small... Read More
A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, "The Age of Skepticism."Your sales letters must... Read More
December marked the 40th anniversary of the original broadcast of the classic "Rudolph The Red-Nosed Reindeer"©, network television's longest-running, highest-rated holiday special. From my earliest childhood memories, watching Rudolph has been a tradition, one that continues today with my own family.While Rudolph never crosses my mind during the year, a... Read More
I just collected my mail. As usual, more than 80% of it was junk. Marketing junk.What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article, which I guess might be of some use, unintended... Read More
Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking.1. Friends of current supportersThe first place to look is friends, family and colleagues of your current supporters. The odds are good that your most generous and faithful... Read More
IntroductionMany businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process... Read More
Take a moment to reflect on the current reality of your business. Is it everything you dreamed it would be or is it more like a nightmare?Regardless of the current reality, your business can always improve. But how do you grow your business from its current reality to the business... Read More
These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.Step #1 - Create a referral target market(s)... Read More
Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be tough. The fact is that people are as hungry as ever for the inspiration and stimulus a... Read More
When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain;... Read More
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Many people think marketing is some type of mystery that... Read More
One of the biggest mistakes we could make as business... Read More
On a copywriting board I frequent, someone expressed bafflement that... Read More
Tips on writing great copy for your marketing efforts.It's just... Read More
Without new business, your restaurant won't be able to grow.... Read More
First, some background on today's topic. I've had a terrible... Read More
1) Know the company and their culture. Are they trendy... Read More
Every day I talk with professional service providers who do... Read More
A seasoned networker knows the real meaning of networking --... Read More
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
It's where your employees are in a 'special place' when... Read More
While success with any internet marketing program falls on the... Read More
Anybody that frequents shopping malls are familiar with the bar... Read More
I met Sue at a recent networking event. She is... Read More
The world of marketing has changed. With increasingly better educated... Read More
Every business needs customers, but more importantly every business needs... Read More
Have you looked for marketing advice on the internet recently?... Read More
The term business marketing strategy might sound like it is... Read More
People are known to shop on impulse- buying an item... Read More
You will always have more people that turn down your... Read More
A great way to gain more local sales is to... Read More
When used correctly, testimonials can boost your response dramatically. They... Read More
What Is A Joint Venture?A joint venture is an agreement... Read More
Nothing gets people buying products or programs like a special... Read More
Do you cringe at the thought of trying to promote... Read More
Buying your promotional products and corporate apparel online provides five... Read More
People are making a fortune on pamphlets. If you go... Read More
This is an excellent way to grow your business using... Read More
Dant dant da da dant dant da da. Dant dant... Read More
A funnel is a good way to think of the... Read More
Cartoons have gone from celluloid to digital. Movies have gone... Read More
Some people have little difficulty attracting and maintaining clients who... Read More
So how do you effectively market your product or service... Read More
Having a strong foundation enables you to build a thriving,... Read More
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
The fight for your customer's attention at a tradeshow has... Read More
"I know I need to market my business in order... Read More
Before you can market, you need to know who you... Read More
Effective customer newsletters find the right mix of promotional and... Read More
You may be in business for yourself or as a... Read More
You can make the sale. You know your core message.... Read More
Motivating strangers to give their money away is one of... Read More
Sometimes, one of the most difficult things to teach beginning... Read More
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
One of the most critical but overlooked parts of business... Read More
It's no secret that using a job site sign can... Read More
The key to success in any business relies a large... Read More
Everything you do - or don't do sends a message... Read More
Whether you are already running your own business, or still... Read More
Hello everyone! Have you ever been curious about something, and... Read More
Your market is not everybody, as so many small businesses... Read More
In direct mail, the offer is the incentive or reward... Read More
If you want your business to grow and attract new... Read More
A brochure can be a great promotional tool, whether it... Read More
A few decades ago, in the early days of automatic... Read More
Ouch . . . sounds pretty drastic I know, but... Read More
After spending 30 minutes in a coffee shop with a... Read More
Half my immediate family trained in Judo and excelled in... Read More
One of the most common mistakes in marketing is making... Read More
If the promotional items you give out end up in... Read More
You probably know that February 2nd is Groundhog Day. But... Read More
Today I want to share a question from a reader... Read More
You will always have more people that turn down your... Read More
My childhood was my foundation for how I write and... Read More
When asked "what business are you in" many business owners... Read More
In virtually any business first impressions are lasting impressions. Most... Read More
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