Take My Commitment (to Your Biz) Quiz!

Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?Here's 10 questions to help you find out:(1) Have you taken the time to... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule.""She's really smart, too," he added. "The company... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results.I can't count the number of people I know... Read More

Target Marketing - What Are You Aiming For?

Is Advertising Viable?At the turn of the 20th century, department store magnate J.C. Penney acknowledged, "Fifty percent of my advertising doesn't work." When questioned why he continued to do it all, he replied, "Because I don't know which half isn't working."Over the course of the last century, most traditional advertisers... Read More

Marketing Secrets #101- Your Most Important Sale

Which sale is the most important one you will ever get from a client?I'll bet you're thinking it's your first sale with a new client. Well, it's not. It's surprising to find out that a second-time buyer is at least twice as likely to buy from you again, when compared... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Should You Clap For Your Customers?

Does it make sense to clap for your customers? It does not, you answer. You may be right, for the conventional way is for an audience to clap for a speaker, preacher, performer, artiste, player, or marketing professional making a presentation.Can this be reversed? Yes it can, and whoever pioneers... Read More

Getting Your Marketing Message Across with CD Business Cards

CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. CD Business cards are aimed to provide your prospect with as much information as possible.Perfect for leaving a lasting impression at conferences and trade... Read More

What You Must Know When Marketing Your Business

Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration... Read More

How Can I Get Name Recognition?

Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your... Read More

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Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client.... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind?... Read More

Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people... Read More

A Jack Of All Trades Is Often The Master of None

You've heard variations of that saying your entire life. Consider:... Read More

Wise Man Marketing

It's a sunny morning and you're sitting in your office.... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

Dont Advertise Your Business - Market It!

Too many business owners believe that marketing their business means... Read More

Are You Losing Business?

As a small business owner, you are grateful for all... Read More

Good Vibes/ Bad Vibes

Have you ever walked into a store or business and... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where... Read More

7 Proven Tips To Market Your Cleaning Business

Marketing your cleaning business is something that you will already... Read More

Marketing is More Important Than Expertise

Being a master of your craft, skill, or talent doesn't... Read More

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

You DO use direct marketing for your small business? right?... Read More

How to Avoid Giving Away Free Consulting

After spending 30 minutes in a coffee shop with a... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how... Read More

Marketing To Women

Recent studies concerning the "new world of women" have been... Read More

7 Tips to Grab New Clients

As a business professional, you probably realize the value of... Read More

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well,... Read More

Meaning and Marketing - The Trigger

In previous articles under "Meaning and Marketing", we have learned... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

Beware: Marketing Sinkholes Ahead!

Life provides your business with enough opportunities for failure. Don't... Read More

Marketing On The Cheap: Become a Joiner

Recently I wrote an article on the benefits of joining... Read More

What the Heck is a Campaign and Why Do I Need to Do One?

Many people ask me, "What is a postcard campaign, exactly?"... Read More

Direct Marketing ? Brand Identity Guru Tips

If your company doesn't have a direct marketing program in... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

When Designing Postcards, Aim for Refrigerator Door Mindshare

If you want to design effective marketing postcards, then aim... Read More

Recipe for Success

Special event and a special recipe- hand it out on... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Your Ultimate Competitive Advantage

The biggest secret to success in business is to always... Read More

Successful Surveys: 10 Tips for Better Results

Why would you use an email or online survey when... Read More

Guerrilla Marketing in Action

Guerrilla Marketing is using time, energy and imagination to market... Read More

The Surprise Inside!

Think about all those Cracker Jacks you ate as a... Read More