Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?Here's 10 questions to help you find out:(1) Have you taken the time to... Read More
If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule.""She's really smart, too," he added. "The company... Read More
What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results.I can't count the number of people I know... Read More
Is Advertising Viable?At the turn of the 20th century, department store magnate J.C. Penney acknowledged, "Fifty percent of my advertising doesn't work." When questioned why he continued to do it all, he replied, "Because I don't know which half isn't working."Over the course of the last century, most traditional advertisers... Read More
Which sale is the most important one you will ever get from a client?I'll bet you're thinking it's your first sale with a new client. Well, it's not. It's surprising to find out that a second-time buyer is at least twice as likely to buy from you again, when compared... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
Does it make sense to clap for your customers? It does not, you answer. You may be right, for the conventional way is for an audience to clap for a speaker, preacher, performer, artiste, player, or marketing professional making a presentation.Can this be reversed? Yes it can, and whoever pioneers... Read More
CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. CD Business cards are aimed to provide your prospect with as much information as possible.Perfect for leaving a lasting impression at conferences and trade... Read More
Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration... Read More
Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A very good source are public stations that hold auctions, at which you can donate your... Read More
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We all work hard to attract even one paying client.... Read More
When you hear the word "marketing" what comes to mind?... Read More
Every professional or consultant knows that clients typically hire people... Read More
You've heard variations of that saying your entire life. Consider:... Read More
It's a sunny morning and you're sitting in your office.... Read More
There are many different ways to market offline, each important... Read More
Too many business owners believe that marketing their business means... Read More
As a small business owner, you are grateful for all... Read More
Have you ever walked into a store or business and... Read More
When I started my first business in 1981, I researched... Read More
I went to a networking event the other day where... Read More
Marketing your cleaning business is something that you will already... Read More
Being a master of your craft, skill, or talent doesn't... Read More
You DO use direct marketing for your small business? right?... Read More
After spending 30 minutes in a coffee shop with a... Read More
Marketing is like rowing a boat. When you know how... Read More
Recent studies concerning the "new world of women" have been... Read More
As a business professional, you probably realize the value of... Read More
What?!? Sabotage your own success? Who would do that? Well,... Read More
In previous articles under "Meaning and Marketing", we have learned... Read More
A specific group of people you will focus on selling... Read More
Life provides your business with enough opportunities for failure. Don't... Read More
Recently I wrote an article on the benefits of joining... Read More
Many people ask me, "What is a postcard campaign, exactly?"... Read More
If your company doesn't have a direct marketing program in... Read More
One commonly overlooked method of advertising offline is flyers. Flyers... Read More
If you want to design effective marketing postcards, then aim... Read More
Special event and a special recipe- hand it out on... Read More
When a prospect responds to your lead generation sales letter,... Read More
The biggest secret to success in business is to always... Read More
Why would you use an email or online survey when... Read More
Guerrilla Marketing is using time, energy and imagination to market... Read More
Think about all those Cracker Jacks you ate as a... Read More
More of the findings of the recent studies in behavioral... Read More
So you're starting a small business. You figured out what... Read More
Dumb Excuse #1"I'm not sure I want to invest any... Read More
A consultant new in the city asked me how I... Read More
Multicultural marketing mirrors the changed face of America and is... Read More
IntroductionMany businesses and organisations have a perception that marketing means... Read More
Most business people want to see improvements in sales and... Read More
Having a downline can be golden. A downline is a... Read More
Part 1 of this series described five critical components for... Read More
Being a master of your craft, skill, or talent doesn't... Read More
The world of marketing has changed. With increasingly better educated... Read More
You probably already have in your possession one of the... Read More
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
You want to be more flexible? You have to stretch... Read More
After a friend was bitten by a spider, I decided... Read More
If you are in the mobile car wash business and... Read More
The key to success in any business relies a large... Read More
Do sales come from your ezine regularly? How many well-written... Read More
"There are those who get things done and those who... Read More
Famous quotes that keep you thinking.Have you ever listened to... Read More
Marketing is both an art and a science. Anyone who... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
Wouldn't it be great to have a year where your... Read More
With the advent of spring, trade shows begin to blossom.... Read More
To prevent the risks of a promotion campaign for our... Read More
We all watch the commercials on TV. We hear them... Read More
Businesses rely on brochures as their front line in communicating... Read More
Here is an example of a business-to-business sales letter mailed... Read More
Once there was a loan officer, who marketed his services... Read More
This list has been compiled as a result of years... Read More
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
If you're reading this article, chances are that you, like... Read More
Article marketing is the latest buzzword for marketers... Read More
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