How to Use Direct Response Post Card Decks as a Valuable Market Research Tool
Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics...the Direct Response Card Deck.For two to four cents per contact, the researcher can now gather market intelligence... Read More
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your... Read More
The Value of a Customer
The Driver of All Marketing EffortsYou need to determine what the value of a customer is to your company. Answer the following questions:How much will the average customer spend with you per year?A = _____________If you provide quality service and products, how many years can you expect to keep a... Read More
Chamber Of Commerce Meetings
If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Yet these same cities only have 500-1000 people in their chambers of commerce. There are many reasons for this. Some say it... Read More
Trade Show Exhibit Booth ? 7 Tips to Improve Yours
Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and... Read More
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus. Plenty of entrepreneurs make this dangerous mistake. They try to market more than one business at once, or... Read More
How To Turn $100,000 Into $1,191,817 In Just One Year Part II
Turning a modest $100,000 annual turnover into $1,191,817 may sound outrageous but if you really understand the fundamentals of marketing this becomes quite achievable.Once you realise that just improving every area of your marketing can create a multiplying effect on your turnover it's time to look in more detail at... Read More
Maximize Your Lead Generation Efforts by Recycling Your Leads
The basic lead generation process is pretty much the same from company to company. Inquiries come in?they're qualified?and then sent to the sales team. Some turn into customers. Some don't.Which means that, over time, every organization ends up with a pile of prospects that either disengaged during the sales cycle... Read More
Simplicity In Marketing
In a world that is spinning out of control; with consumers being bombarded with hundreds of advertising messages per day in a variety of mediums, it is imperative to develop an understanding of the consumer's thinking to develop an edge in advertising.Consumer's get confused with excessive stimulus. Consumer's also become... Read More
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are... Read More
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Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
The key to great exhibiting is marketing. But marketing is... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
Metaphysical Marketing
The foundation of success is in your mind. You do... Read More
How to Successfully Promote your Business to an International Audience
Breaking into the international marketplace can catapult a company into... Read More
The Day I Learned to Start Saying No
It was the fall of 1998 when I had just... Read More
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you've... Read More
The Path To Your Prospects Wallet Begins At His Heart
You want your prospect to make the decision to buy... Read More
Did You Know Your Mind-Set IS Your Problem?
How To Save Yourself From The Pits of Marketing Cyber... Read More
How Can I Break Into Cliques?
Have you ever gone to a networking function and seen... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The... Read More
Marketing, Lead Generation, and Research: A 3-in-1 Solution
I Hate Cold CallsLong before I started my business, I... Read More
How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.
Without a doubt, if you asked me, Shane if there... Read More
Self-Promotion on a Zero Budget
Recently, I've received a few e-mails from people asking me... Read More
Marketing Lessons from Santa
If a nonexistent man can change the world and millions... Read More
Successful Surveys: 10 Tips for Better Results
Why would you use an email or online survey when... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
Spring Cleaning: How To Do It In Your Business To Make More Room For Success
With the arrival of Spring, I decided to get outside... Read More
Work Backward And Make More Sales!
It goes against the grain, especially for those of us... Read More
Good Vibes/ Bad Vibes
Have you ever walked into a store or business and... Read More
Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials
1. It costs less to delegate to a professional than... Read More
How To Get New Business
Market, Market and then market some more. So many small... Read More
Networking, iNetworking, What Is The First Rule?
Networking on the Internet is the same as networking in... Read More
Marketing Mimics Life
Clichés. We've all heard them...and hear some of them so... Read More
Reach Thousands of Your Prospects, Absolutely Free
I'm big on getting maximum marketing exposure at the lowest... Read More
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
Developing a Contact List- Part Two
In a previous installment, we spoke about how to come... Read More
The Key to Success
Good business is about communication... not just what you say... Read More
7 Tips for Successful Postcard Marketing
Simple low-cost postcards have become a valuable business tool for... Read More
How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the... Read More
Feature Your Benefits
Sales Copy? eventually every small business owner must consider what... Read More
Why Surveying Matters
What is the single most important thing you can do... Read More
How to Turn Your Promotional Products Expense Into a Profit Center
If you use promotional products you probably already know the... Read More
CRM System: Give Meaning to Your Data
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
Take My Commitment (to Your Biz) Quiz!
Starting and managing a successful small business takes time, energy,... Read More
A Great Marketing Model ? Utilizing the Power of OPM
Staying ahead of the marketing curve seems to be a... Read More
Sage Advice from a Marketing Expert!
An international hair-cutting chain opened a new store directly across... Read More
Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials
1. It costs less to delegate to a professional than... Read More
Cook Up Something Special: How To Create A WOW Experience For Your Clients
My niece recently graduated from high school, and my family... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which... Read More
Communicating Our Attitude
The goal of successful marketing is to create long lasting... Read More
How To Market A Seminar
Have you ever left a seminar thinking: "I could have... Read More
Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted
Business marketing is essential for professional services, such as consultants,... Read More
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of... Read More
The YOU Factor
I don't mean you, I mean the YOU that is... Read More
The M-Word
It was a real eye-opener to hear the perceptions people... Read More
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate... Read More
How to Avoid Giving Away Free Consulting
After spending 30 minutes in a coffee shop with a... Read More
Niche with Passion and Reap Your Financial Rewards
One of the keys to creating a successful business is... Read More
What the Heck is a Campaign and Why Do I Need to Do One?
Many people ask me, "What is a postcard campaign, exactly?"... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
Alarming Marketing Trend
One key discipline of successful direct marketing has been to... Read More
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that... Read More
Down To The Wire
When you want to win and woo new clients with... Read More
How to Use Marketing Judo to Beat Big Competitors
If yours is a small business and you have big... Read More
20 Power Marketing Tips
Use these powerful yet simple tips from the national best-seller,... Read More
Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a... Read More
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and... Read More
50 Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a... Read More
Motivating Shoppers with Online Coupons (Part 2 of 2)
Last time we discussed how online coupons and promotion codes... Read More
B2B Marketing Tips - Create an Interactive Online Experience for Clients
Business to business communications on the web are as stale... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product... Read More
The Importance of a Marketing Plan
There aren't many things in life that you would get... Read More
Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct... Read More
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