11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a dear friend. His business wasn't generating all the income he needed. He's exhausted all savings, started depleting credit card reserves and badly needed money to pay this month's mortgage... Ouch! I wish I knew sooner...Whether it's pride or just human... Read More
Use Events to Market on the Internet
Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get every day?Try something different ? an event!Events have a number of benefits over standard marketing approaches. Some of these benefits include:Events are perceived... Read More
Promotional Products
As a promotions director for a lot of super markets, one of my key responsibilities was finding promotional products for the events we make. I worked with distributors to order, design and customize these items to promote the super markets image to the general public.When it comes to finding Promotional... Read More
Ready, Aim, Fire...Oops...Wheres The Target?
Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales.Let me give you an example. A few weeks ago an online entrepreneur asked me to... Read More
Devious and Deceptive Packaging
Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that?If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth. But while consumers... Read More
Want To Impress Customers, Win Clients and Influence People?
Remember the baseball cards kids traded while chewing their way through kilos of noxious bubblegum, all for about a nickle a pack? No? Then ask your Dad. Are you familiar with the latest digital CD Cardz that... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the Deer Catcher and Flam the Wild walk up to a cave. They have never seen this cave before. Flam turns to Og and says "maybe there are some tasty rabbits inside, let's go inside and take a look. Og disagrees.... Read More
Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today
Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that's necessary to attract customers to your business?Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today's businesses. This... Read More
Marketing Secrets #101- Your Most Important Sale
Which sale is the most important one you will ever get from a client?I'll bet you're thinking it's your first sale with a new client. Well, it's not. It's surprising to find out that a second-time buyer is at least twice as likely to buy from you again, when compared... Read More
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated... Read More
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Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
Niche with Passion and Reap Your Financial Rewards
One of the keys to creating a successful business is... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
To read the beginning of this special report, you can... Read More
Tips For Developing An Effective Questionnaire
Developing the questionnaire is undoubtedly the most important part of... Read More
Ten Amazing Ways To Increase Attraction at a Trade Show
These ideas are for anyone that has a small budget... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
5 Ways to Market for Immediate Results
Sales are down, and I need more customers now! Sound... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
How Architecture Rendering is Part of the Impact
Cartoons have gone from celluloid to digital. Movies have gone... Read More
Build Relationships
Personal marketing makes it easier to sell, by building relationships... Read More
Standing Above The Crowd
In today's highly competitive business environment it is critical to... Read More
How to Measure the Benefit Your Product or Service Offers
Measuring the benefit of your product or service means putting... Read More
Blowing Your Own Horn
Opportunity Assistance Business Resource Center At first you must think... Read More
Meaning and Marketing - The Hurricane
I step outside my back door and look at some... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms.... Read More
Effective Marketing
For any business to be successful whether on or offline... Read More
Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll... Read More
First to Market Theory
AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More
Systems - Marketing Your Business Successfully
Business Systems that work for anyone, are a fundamental necessity... Read More
Joint Venture Marketing: What and Why
What is a Joint Venture? A joint venture is an... Read More
Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors® guilty of these promises?-... Read More
Business Leads
Anyone who runs their own business can tell you how... Read More
Free Marketing Tips
Dumb Excuse #1"I'm not sure I want to invest any... Read More
Nice Guys Finish First
Volunteering your services can be an excellent way to form... Read More
8 Ways to Fill a Workshop in a Bum Economy
Yes, you can fill a workshop when spending is down... Read More
Incestuous Relationship Between Football and Marketing
Thousands eyes were fixed. Hearts were beating hard against the... Read More
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80%... Read More
Take a Leap! How To Take Your Business To New Heights
Take a moment to reflect on the current reality of... Read More
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to... Read More
Ten Ways to Market Your Business by Doing What You Love To Do
Most business owners get so involved in the work of... Read More
The Value of a Good Sales Letter!
Regardless of how many forms of promotional material you create,... Read More
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and... Read More
Creative Marketing: Just Your Style
You've enlisted some of the traditional marketing methods to sell... Read More
Five Steps to Partnering with Companies to Build Your Client Base
Wouldn't you love a simple formula for easily growing your... Read More
Using Flyers In Your Business
If you are not using flyers in your business you... Read More
Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes
The highly entertaining Donald Trump's search for an apprentice turned... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
Powerful Direct Marketing Numbers
Direct Marketing works!Why? It works because it's personal. It carries... Read More
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service... Read More
Wealth Knowledge & Power ? Lost Secrets From Ancient Masters
Behold! He with the light cometh!He shall light thy darkest... Read More
Focusing Your Marketing Efforts
One of my favorite quotes is often used to describe... Read More
Promotional Bags: Your Company Details on Parade
The trick to a good promotion is to attach your... Read More
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message.... Read More
Know Thy Competition
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers,... Read More
Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers... Read More
Big Ticket Marketing in 28 Minutes
I read an article recently about how many mainstream retail... Read More
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business... Read More
Developing A Focused Marketing Strategy
You want all of your marketing messages to have a... Read More
Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The... Read More
Overview on Qualitative Data Collection Techniques in International Marketing Research
This article is meant to be a brief review and... Read More
Radio Advertising Works With These Tips!
Advertising on the radio can be an effective lead generation... Read More
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the... Read More
3 Strategies to Market Your Business Even When There?s No Money
Many small and home based businesses know they need to... Read More
How To Successfully Launch A New Business Activity
I often talk with business owners who tell me how... Read More
Packaging Trends You Cannot Overlook (part #1):
1) People are buying in smaller quantities. Our busy lifestyle... Read More
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Peek a Boo - We See YouDoes your company have... Read More
Build Relationships
Personal marketing makes it easier to sell, by building relationships... Read More
When Designing Postcards, Aim for Refrigerator Door Mindshare
If you want to design effective marketing postcards, then aim... Read More
Market Planning -- Getting the Word Out
"There are those who get things done and those who... Read More
Wooing Women With Packaging
In just one month three California vineyards have introduced new... Read More
CRM: Strategic Engine or Just Another Tool?
CRM?strategic engine or just another technology tool? How would you... Read More
Is Most Marketing by Small Businesses KILLING THEM?
I just collected my mail. As usual, more than 80%... Read More
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