Promotional Pen - A Pen by any other Name?
Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Watch their eyes light up when she... Read More
To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring
It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my days in corporate marketing when every event, whether it be a sales conference, partner summit or tradeshow had to have tchotchkes. ("Tchotchke" is... Read More
Breaking The Voice Mail Barrier
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you... Read More
Michael Jackson, Classic Marketing Blunders And Your Wallet!
You couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the... Read More
Coupons that Work
Turn a coupon into a business card (or vice versa).Coupons are seen everywhere; you clip them from the newspaper to save on groceries, you get them in the mail to save on brand name items, you even get packages in the form of booklets delivered to your door. Almost everyone... Read More
Explode Your Sales With Free & Exclusive Content
Offering free and exclusive content to ezine publishers and webmasters is one of the best ways you can increase exposure for your products and services. There are several effective methods you can use to employ this marketing tactic and subsequently boost your sales.I personally suggest exploring the following two methods... Read More
Where Should I Network?
Building business relationships through networking is a great way to build your business. The caveat? It's a slow process.What are some of your options? There are many leads groups, different chamber mixers, other focused networking events and even online networking where you can meet people.What's the best route for you?... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment.Focus groups tell us that time is a precious, yet dwindling resource. Attention spans are dwindling,... Read More
Business Marketing Strategies
For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention it is tempting to push formal strategy development to the back burner. Giving into that temptation, however, means putting your business at a... Read More
7 Cheap & Easy Ways To Get Prospects
Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of these strategies yet they have proven to be extremely effective in any number of different venues. Use one, two or... Read More
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Practical Advice to Generate Successful Campaigns Using Merged Lists
You could end up with poor results when designing a... Read More
Top 10 Dos and Donts for an Effective Business Referral Network!
Every business - particularly small, entrepreneurial or professional businesses -... Read More
Why Pay for Online Press Release Distribution?
We've all heard that "free advice is worth what you... Read More
Tipical Mistakes in Marketing
To prevent the risks of a promotion campaign for our... Read More
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the... Read More
Multicultural Marketing ? Taking Care of Business At Hand
Multicultural marketing mirrors the changed face of America and is... Read More
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service... Read More
Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme
Want a big boost in response and quick sales from... Read More
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
A Quick Guide To Finding Reciprocal Links
Trading reciprocal links is one of the best ways to... Read More
Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm... Read More
Referrals . . .The Secret Weapon
Are you getting referrals from you customers? If not, you... Read More
Why Your Business Need a Website
Web Presence gives your business a distince edge over your... Read More
Why You Buy
Behavioral economics is a new science that sheds light on... Read More
Is It Time To Revisit Your Marketing Strategy?
Small & Mid Sized Business owners, have you revisited your... Read More
The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility
In today's competitive world of business, it takes moxie and... Read More
10 Ways to Get Your Flyers Noticed
An inexpensive way to promote your services is to createvarious... Read More
Earning the Right To Sell With Stats ? 10 Steps to Greatness
We could learn a thing or two from pro sports.Baseball... Read More
Unique Marketing Ideas That Generate Cash!
First of all - keep in touch with your customers!... Read More
D.A.N.C.E. With Me
Recently, a client asked what he could do to help... Read More
5 Great Ways to Reach Your Target Market
There are many ways to reach out and find the... Read More
How to Take Your Law Firm to the Next Level
How to Take Your Law Firm to the Next Level... Read More
The Easiest Marketing Plan Youll Ever Find
When it comes to marketing there's simply too many choices.... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we... Read More
How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web... Read More
Client or Customer? There Really Is A Difference
Some people use the words "client" and "customer" interchangeably or... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost... Read More
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are... Read More
Whats Your Marketing Weak Link?
Your marketing weak link could be undermining the rest of... Read More
Features vs. Benefits vs. End Results
If you've been in the copywriting realm for very long... Read More
Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of... Read More
Simple Marketing Idea - Big Marketing Results!
Have you ever noticed how many times it's the simplest... Read More
Marketing Tips- Who Are You Competing With?
Before you can market, you need to know who you... Read More
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have... Read More
Sage Advice from a Marketing Expert!
An international hair-cutting chain opened a new store directly across... Read More
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
After The Mailing Is Done, What Happens Next?
If you're doing any sort of marketing effort, whether it's... Read More
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to... Read More
What?s Next? A Guide to Marketing Your New Business
Coming up with an idea, seizing the opportunity, and setting... Read More
How to Promote your business website using free online resources.
There are many ways to promote your website for free... Read More
AIDA From A Different View - I Call It the 5 Ws
My childhood was my foundation for how I write and... Read More
Eight Advantages of Fundraising Letters Over Other Methods
1. Personal Fundraising letters are about as personal as you... Read More
Universal Principals That Guide Business Growth
Universal principals are those "self-evident" truths that have guided brilliant... Read More
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
Peek a Boo - We See YouDoes your company have... Read More
Take a Leap! How To Take Your Business To New Heights
Take a moment to reflect on the current reality of... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria.... Read More
3 High-Impact Fixes For Your Marketing Woes
How many times has your competitor gotten one over on... Read More
Want To Be A Stronger Marketer? Work Your Marketing Muscles!
You want to be more flexible? You have to stretch... Read More
6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business
Did something catch your eye in a direct mailing this... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking... Read More
Why Insight and Flexibility is More Important than Perseverance in Marketing
Marketing successfully requires not only insight into how a product... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
Refresh Your Web Site
So you have a Web site. And so does most... Read More
Ten Ways to Market Your Business by Doing What You Love To Do
Most business owners get so involved in the work of... Read More
The Bare-Bones Basics Of Multi-Level Marketing
Multi-level marketing is the biggest growth industry in the 1980's.... Read More
Direct Marketing Puts Information In The Buyer?s Hands
Direct marketing is advertising from a manufacturer or front-end supplier... Read More
Fail Your Way To Small Business Marketing Success!
Are you willing to fail your way to great marketing... Read More
How Important is Your Marketing?
Bob called last week from Phoenix, Arizona with some stunning... Read More
Feature Your Benefits
Sales Copy? eventually every small business owner must consider what... Read More
Business Leads
Anyone who runs their own business can tell you how... Read More
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