Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time... Read More
Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the most common that are made. This information is value critical if you intend to see... Read More
If you want to learn how effective Niche Marketing can be, I suggest you "don't" take the route I did.Back in 1983 I started a company offering general Electronics Subcontract Assembly services to just about anyone who made Electronic products.By 1985 my company was teetering on the brink of bankruptcy... Read More
Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to... Read More
When you think about how to attract more clients for your professional services, are you playing checkers or chess?You're playing checkers when you...* Attend a networking event and expect it to generate business* Invest thousands of dollars in direct mail and expect prospects to eagerly call about your services* Treat... Read More
Here are some quick techniques you can put into place on your web site or in your advertising to gather new prospects. There is practically no cost for most of these strategies yet they have proven to be extremely effective in any number of different venues. Use one, two or... Read More
One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat..."Cheshire-Puss," she began rather timidly, "Would you tell me, please, which way I ought... Read More
When studying the demographics of an area for a business venture or expansion you need to not only understand all the data, but what it means to your individual business model. Census data and Census projection charting for MSDA's has become very accurate over the years. One company that uses... Read More
Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE?I recently told you FREE was the most powerful word in advertising. Nothing has changed, it still is.So what is with the headline of this article? What is better than FREE?Well before I... Read More
If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot. On the internet there is stacks to learn. Curiosity will help you learn what you need to know.Here's some of the common things... Read More
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One of the best ways to attract more clients is... Read More
The most crucial aspect of having a high response rate... Read More
I'm a marketing consultant and at one of my client-companies,... Read More
Without a doubt, if you asked me, Shane if there... Read More
There is no shortage of marketing programs, many with great... Read More
Coupons have proven themselves to be highly effective sales tools... Read More
The toughest job you face as a B2B direct marketer... Read More
I'm always amazed that people would spend months to develop... Read More
Joint venture marketing is a lucrative way of leveraging the... Read More
Most companies ask themselves this question: "How much will this... Read More
John's a freelance photographer in Ohio who called to tell... Read More
Even the world's best marketing strategy won't work for you... Read More
Have you ever sat down to write a sales letter... Read More
Behold! He with the light cometh!He shall light thy darkest... Read More
Every day I talk with professional service providers who do... Read More
If you're in the IT business, that's an important question.Most... Read More
KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and... Read More
I step outside my back door and look at some... Read More
If I were to ask you right now, what marketing... Read More
First I want to welcome you to part two of... Read More
Marketing is a vital aspect of a business' operations. It... Read More
There are four parts to a marketing system and they... Read More
Step 1: Where Am I Now? Before you decide where... Read More
Many times when a trade show is planned for there... Read More
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
Have you ever walked into a store or business and... Read More
One of the most common mistakes in marketing is making... Read More
Hopefully we are all adults here, so let's talk about... Read More
I've heard a lot of people lament the fact that... Read More
Breaking into the international marketplace can catapult a company into... Read More
For any business to be successful whether on or offline... Read More
It's quite apparent that Americans are living... Read More
You can use great design and copy to get a... Read More
What do Klingons, giant rubber bands, and monster trucks all... Read More
One of the most cost effective marketing strategies you can... Read More
Do you offer superior service, consistently close loans on time... Read More
As a life-long dancer, I know a bit about the... Read More
We live in an unprecedented era of communication. Because of... Read More
How to Take Your Law Firm to the Next Level... Read More
To tell you the truth (and about 53% of this... Read More
There are several color formats and systems available for mixing... Read More
What Is A Joint Venture?A joint venture is an agreement... Read More
An important part of planning your business is to know... Read More
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
The difference between a successful business and one that just... Read More
Direct Mail . . . Newspaper . . . Radio... Read More
Your message is first among your weapons in the battle... Read More
With the increase in number of tradeshows being held across... Read More
Voice Mail is a classy name for "answer Machine". Problem... Read More
A marketing tag line is the one or two line... Read More
Marketers have a wide variety of media at their disposal.... Read More
Sometimes we loose site of the small things in life... Read More
Sometimes the simplest data is the best. Marketing is not... Read More
The biggest secret to success in business is to always... Read More
Here are 5 high-impact marketing tips you can use to... Read More
Niches are like bathrooms; you never notice them until you... Read More
There's really only one thing that separates Image advertising from... Read More
Are you willing to spend $1.25 to raise $1? To... Read More
Why Trying to "Get the Appointment" Can be a Recipe... Read More
Have you noticed it? More and more marketing campaigns are... Read More
Is your marketing plan dull, flat, and downright boring? Is... Read More
First, some background on today's topic. I've had a terrible... Read More
1. Advertise in trade journals, ezines, and web sites that... Read More
If you use direct mail postcards to generate leads or... Read More
A provocation for the coming year, decade, century or millennium.By... Read More
Recent studies concerning the "new world of women" have been... Read More
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