Get Results: Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise's marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity... Read More

Are You a Marketing Octopus, or a Marketing Worm?

One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad.The best marketing strategy does not involve selecting only one... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might... Read More

Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?Well, folks are looking at you. Yes, it's like you are on stage.Here are three quick tips to make you comfortable when in the booth.1.... Read More

Effective Lead Generation

How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a SuccessIf you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art that needs to be learned and perfected. Depending on the type of business you run, the development of a good classified ad can boost your annual sales by an average of £5,000 to £20,000 or more.You must first of all... Read More

How Architecture Rendering is Part of the Impact

Cartoons have gone from celluloid to digital. Movies have gone from cinematography to computer graphics imaging. And architecture rendering has gone from pastels and paint pigments to fractals and figments.The many benefits of architecture rendering in two-dimensions were enough to sell the simplest or grandest of homes. But the limitations... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life. In... Read More

13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Foremost, of course, was The Game's appropriately patriotic theme. America's mettle and proud heritage were showcased to the world through this year's red,... Read More

The Six-Step Process That Grows Your Business

1. Examine your clientele and define your ideal client. Of all the customers you've served in the last couple of years, who are the ones you most enjoyed working with and found most profitable? Create a profile of the client characteristics that, for you, define heaven on earth. These characteristics... Read More

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Incentives For Customers? Whats New?

Lost & Found for the 21st CenturyHere in the 21st... Read More

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for... Read More

The Newest Marketing Course

Certainly the newest earth quaking event in Internet Marketing insider... Read More

Dramatically Improve Your Marketing Results With These 6 Simple Steps

What if there were things you could start doing now... Read More

Tips for Trade Show Rentals

Trade show rentals allow you more flexibility and the opportunity... Read More

Why Surveying Matters

What is the single most important thing you can do... Read More

30-Minute Marketing

Marketing your small business takes tons of time, years of... Read More

10 Start Up Marketing Tips

This list has been compiled as a result of years... Read More

Mission Statement Impossible

Dant dant da da dant dant da da. Dant dant... Read More

Make It A Threesome

What if -- every time you had a networking appointment... Read More

Using Purchased Leads

A little advice about using leads that you purchase from... Read More

The M-Word

It was a real eye-opener to hear the perceptions people... Read More

Powerful Direct Marketing Numbers

Direct Marketing works!Why? It works because it's personal. It carries... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words,... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do... Read More

The Day I Learned to Start Saying No

It was the fall of 1998 when I had just... Read More

People Pleasing Postcards

Why are more businesses turning to full-color postcards as a... Read More

Marketing Discipline and the Joy of Success

Discipline Is Important.I recently read an article about why discipline... Read More

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service... Read More

Marketing Strategy - Shift the Focus

Most of the service providers I've worked for or with... Read More

Catalogs are Selling Machines

If you've got a mailbox, you're no doubt aware of... Read More

Marketing in Business and Commerce in the New Consciousness

The point is what you give to another you give... Read More

What is a Marketing Plan Anyway?

Building a business that grows steadily in size and profits... Read More

How to Promote your business website using free online resources.

There are many ways to promote your website for free... Read More

Assumption Based Marketing Vs. Fact Based Marketing

One of the most common mistakes in marketing is making... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you... Read More

5 High-Impact Marketing Tips

Here are 5 high-impact marketing tips you can use to... Read More

Marketing Manual Sample Outline

The key to success in any business relies a large... Read More

10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to createvarious... Read More

What Is Multi-Level And How Should It Be Worked

Multi-level marketing is really a partnership. You go into... Read More

People Do Business with People They Like

People do business... Read More

How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing

As Claude Hopkins presented in his Scientific Advertising many decades... Read More