How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can't act like you know anything about your enterprise that isn't there, on the page. Look at your ad without pride or being identified with... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities in the process of brand building, to realize how much they are contributing to the bottom line. Expediting marketing expenses wouldn't generally lead to a stronger brand name. Neither is it necessary that they will give you voluminous sales nor... Read More

10 Steps To Getting Paid For Your Marketing Materials

How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it... Read More

How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!

Do you know what Howard Stern... Oprah Winfrey... and Paul McCartney all have in common?Well, the simple truth is... they're all... "Baby Boomers"!The "Baby Boomer" generation accounts for all of us born between January 1, 1946 and December 31, 1963.Here's a few interesting facts about the baby boomers in general:First,... Read More

Creative Emulation

In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:? Brainstorming? Benchmarking? Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ? someone who has made the decision to buy, and now is looking for a place to do it. Does your ad convince them that your business is that place?It doesn't have to be the biggest, although that can certainly help.... Read More

At the Speed of Light

How many times has someone you've called said, "Why don't you send me some information on your company"?Ask yourself, before you send anything: How will this be dealt with once it arrives at that person's desk. Aren't they already suffering from information overload? On the one hand, people say they... Read More

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services. Here's how to get your articles on Web sites that have... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

New Years Planning Critical Success Factors

New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time. If you feel the need to re-consider your strategic plan - by all means - go ahead. Whatever time of the year it is, you have probably set a working... Read More

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Creating Great Charts for Persuasive Trade Show Presentations

A well-designed chart can be one of the most persuasive... Read More

The Real Marketing Genius

I spend a lot of my time reading books and... Read More

Five Steps to a Web Site That Sells

I'm always amazed that people would spend months to develop... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

Three Simple Ideas That Increase Profit? FAST!

Are you spending more time trying to get new clients... Read More

Reverse The Risk And Boost Your Profits

As a business owner or marketer, if you don't reverse... Read More

Marketing - The One Marketeer

I'm regularly asked to speak to people, that have either... Read More

Global Market in the Cyber world?Go and Get It !

With the Internet opening up the doorway to the global... Read More

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers

Marketing is actually very simple. It involves telling people what... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting... Read More

The Biggest Problem With Your Marketing Is...?

What is the biggest problem most marketers have? Who knows.... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for... Read More

Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why... Read More

Packaging Trends You Cannot Overlook (Part #2)

Part #26) Food safety is becoming paramount.What this means to... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

Eight Steps To A Great Marketing Plan

Step 1: Where Am I Now? Before you decide where... Read More

People Pleasing Postcards

Why are more businesses turning to full-color postcards as a... Read More

Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria.... Read More

Take It To The Customer

In the past, purchasing ad space was the solution to... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

The Magic of Using Booklets for Tradeshow Giveaways

Candy, squeeze balls, pens, and key chains -- these provide... Read More

Contrarian Marketing at Benettons

Perhaps, with apologies to Dale Carnegie, we should call this... Read More

Is CRM Technology Living Up To the Hype?

Over the last few years the buzz about CRM (Customer... Read More

Growing Your Brand Assets

Okay. Raise your hand if you think brand management is... Read More

What Does Your Business Card Say About You? - Making A Great First Impression!

Interesting article in USA Today that I read this week... Read More

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More

How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a... Read More

Forward Thinkers Stay Ahead of the Curve

What is it like from a marketing perspective to be... Read More

How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must... Read More

SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?

Imagine having at your disposal a means to immediately inform... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

Putting Your Website to Work

Websites have replaced the brochure as the "must have" marketing... Read More