Celebrity Product Placement: A Primer

With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.The term "Celebrity Product Placement" is used... Read More

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to encourage participation in the event - both live and online. Here are a few ideas to help you expand your trade show - virtually. 1. Provide a map of the show floor that matches the live show. Link each booth... Read More

Your REALTOR® Marketing Plan

The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market... Read More

Metaphysical Marketing

The foundation of success is in your mind. You do not need to struggle, seek and strive to build your business. You can use mental and spiritual laws to create and attract all the elements that insure success. Wouldn't you love to set your business on "automatic pilot" and enjoy... Read More

A Look at Brochure Printing Services

A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional. You can find them in a number of ways, including the phone book, the... Read More

How to Tie a Tie and How To Kiss - What Do They Have In Common?

How to Tie a Tie and How To Kiss - What Do They Have In Common?Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away.For most - men anyway - they learn how to do one of... Read More

Create Your Own Rumors

A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start. That's because I already knew about press releases. Only in business a few months and I already had been in two of the... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone - and very often their product or service CAN help a variety of people.It also goes against human nature to narrow your focus in order to grow a business.... Read More

Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker

Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That's because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and... Read More

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3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on... Read More

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Wise Man Marketing

It's a sunny morning and you're sitting in your office.... Read More

A Different Perspective On The No-Call List

The other day I received an e-mail from an internet... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic... Read More

Psychology of Setting Prices

Pricing is one of the four major components of marketing.... Read More

Powerhouse Marketing With Persuasive Postcards

The lowly postcard?it's more than just a "having fun, wish... Read More

Business Cards That do the Business

A business card makes a statement about who you are... Read More

Target Marketing - What Are You Aiming For?

Is Advertising Viable?At the turn of the 20th century, department... Read More

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to... Read More

Your 30 Second Commercial

This tip is so simple, that many people we've talked... Read More

Where to Find New Customers Using B2B Direct Mail

The challenge in business-to-business direct mail is knowing where to... Read More

How to Promote your business website using free online resources.

There are many ways to promote your website for free... Read More

Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment

Why Trying to "Get the Appointment" Can be a Recipe... Read More

Promotional Products

As a promotions director for a lot of super markets,... Read More

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted

Business marketing is essential for professional services, such as consultants,... Read More

The Process of Change in Marketing Approaches

In a world economy that is in constant flux and... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web... Read More

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of... Read More

Are You a Marketing Octopus, or a Marketing Worm?

One of the greatest challenges to effectively marketing a business... Read More

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

Get Results: Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer... Read More

Are We There Yet?

Small business marketing is not like taking a family vacation.Did... Read More

URL Everywhere? Offline Marketing For Online Success

Your URL (www) should be everywhere and more.I know many... Read More

The Power of because...

"Do it!", "Do it now!", or "Do it because..."Which of... Read More

Using a Marketing Calendar Template

Owning a small business isn't easy, especially if you are... Read More

Ten Crucial Questions

Ten Crucial Questions for Your Business Future I'm... Read More

Practical Advice to Generate Successful Campaigns Using Merged Lists

You could end up with poor results when designing a... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or... Read More

Good Vibes/ Bad Vibes

Have you ever walked into a store or business and... Read More

An Example of Understanding Consumer Thinking

A church in my community provided me with one of... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More