Feature Your Benefits

Sales Copy? eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material.You begin with a fancy graphic, your company logo, a slogan, and perhaps a special offer. However, more needs to be included in your sales... Read More

Are You Playing Checkers or Chess?

When you think about how to attract more clients for your professional services, are you playing checkers or chess?You're playing checkers when you...* Attend a networking event and expect it to generate business* Invest thousands of dollars in direct mail and expect prospects to eagerly call about your services* Treat... Read More

5 Ways to Give Your Web Site a Big-Company Look and Feel

We all DO judge a book by its cover, and the same saying goes for Web sites. I've seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving.If you want to attract high quality clients... Read More

Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result.The goal of the front of the... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both.1. Mail systematically to a targeted database of prospects. Most people who use postcard mailings as a... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, "The Age of Skepticism."Your sales letters must... Read More

If You Can?t Answer This Question Your Business is Doomed!

How do you answer the seemingly easy question, "What do you do?" Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not?... Read More

Know Thy Competition

BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you break from ho-hum marketing, and learn to put your deeper beliefs and values into your promotion, a remarkable thing will happen: You will beat your competitors at every turn, attract precisely those clients who really need and appreciate the products... Read More

Five New 5 Ps!

NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with.Here I'm NOT referring to Product, Price, Place, Promotion and Package!But I'm talking about the FRESHEST 5 P's I believe will be extra useful for your websites and newsletters.Are you ready to... Read More

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Marketing and Advertising Techniques of Super Bowl Advertisers

Each year, advertisers with super sized budgets sink millions of... Read More

High Response Marketing With Low-Cost Postcards

Postcards can drive a huge amount of traffic to your... Read More

Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do... Read More

Embracing The Future - Marketing Yourself, Your Business And Your

IntroductionMany businesses and organisations have a perception that marketing means... Read More

GoogSpy: Business Counter Intelligence for Everyone

So, you want to know what your competitors are up... Read More

Market Planning -- Getting the Word Out

"There are those who get things done and those who... Read More

Competitive Research and Google

It all started out with an email message: "I am... Read More

Where to Find New Customers Using B2B Direct Mail

The challenge in business-to-business direct mail is knowing where to... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More

8 Secrets to Marketing Success

The profits of a business are totally dependent on marketing.... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you... Read More

What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person,... Read More

Celebrity Product Placement: A Primer

With more and more companies wanting to integrate their products... Read More

Ten Amazing Ways To Increase Attraction at a Trade Show

These ideas are for anyone that has a small budget... Read More

Networking Magic

YES-- it is true that Networking is an art that... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th... Read More

The M-Word

It was a real eye-opener to hear the perceptions people... Read More

Stop Searching - Joint Ventures are the Solution to Doubling Your Business

First, define the end user (or ideal client) of your... Read More

How to Manage Your Marketing Mix

Here's the deal: advertisement is not marketing. It's like saying... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for... Read More

Are Your Brochures Worth The Paper Theyre Printed On?

Brochures are one of the oldest marketing weapons in the... Read More

Set Your Business Apart With A Unique Selling Proposition

Unless your company has absolutely no competition now or in... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Words that Sell

We all know the English language contains hundreds of thousands... Read More

Making Your Mark With The Millennials

Generation Y--The second-largest crop of young people in America's history,... Read More

Meaning and Marketing - The Hurricane

I step outside my back door and look at some... Read More

Postcards Work

What's the fastest, simplest and cheapest way to promote just... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about... Read More

Ten Tips for Creating a Winning Proposal ? Part 1

If you want your business to grow and attract new... Read More

What Is Multi-Level And How Should It Be Worked

Multi-level marketing is really a partnership. You go into... Read More

Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More

Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker

Today, more than ever, the success of meetings relies heavily... Read More