How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling ? The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with -... Read More
Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has... Read More
Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage. Items that cannot be delivered will be "recycled" by Canada Post resulting in your money going down the... Read More
Five Cheap Tricks for Promoting Your Business
If you're like me, you're always looking for ways to promote your business - without spending a ton of money. Well, you're in luck. This article lists five of my top 10 favorite ideas for promoting your business or organization for next to nothing (and in some cases, completely fr*e).... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not. Some colors effect us more then others but they all have their own individual properties that effect... Read More
Unique Gift Items ? 3 Creative Ideas
With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.This is not to say that creativity always costs more... Read More
How to Tie a Tie and How To Kiss - What Do They Have In Common?
How to Tie a Tie and How To Kiss - What Do They Have In Common?Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away.For most - men anyway - they learn how to do one of... Read More
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great design and a good steady traffic coming in...After that what are you going to do? Do you really have what it takes to make a website that sells? Or is it just another website?Now what I'm about to give you... Read More
What to be Successful? Marketing Makes the Difference
When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference... Read More
Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot... Read More
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Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people... Read More
Take the Logo Litmus Test
Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More
Mortgage Marketing - What Your Client Wants
Your business depends on the success of your marketing efforts.... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
25 Ways To Make Your Next Direct Mail Campaign Work
This list contains 25 powerful strategies to improve your direct... Read More
Eight Advantages of Fundraising Letters Over Other Methods
1. Personal Fundraising letters are about as personal as you... Read More
How To Recover Your Almost Customers
You'll always need to find new prospects for your business.... Read More
5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to... Read More
Trade Show Videos Need to be Planned
A few months ago, we attended the recent Austech 2005... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
The Benefits of a Marketing Plan
What is a Marketing Plan? Marketing is to do with... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
Specialized Mailing Lists Make All the Difference
If there is one thing I can't say enough it... Read More
Fax Marketing : Reaching a New Niche of Customers
Traditional marketing and advertising assumes that all of your customers... Read More
How To Choose a Qualitative Research Market
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd... Read More
Trade Show Promotional Products ? Boosting Booth Traffic
I was about seven or eight years old when I... Read More
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with,... Read More
Value Proposition is the Key to Success
Value proposition is treated as the standards or service that... Read More
Too Much To Do: Four Keys to Effective Delegating
Never tell people how to do things. Tell them what... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on... Read More
Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)
In direct mail, the offer is the incentive or reward... Read More
Beware of Magazine Style Yellow Pages Ad Design.
I have been designing Yellow Page ads for the past... Read More
Marketing On The Cheap: Join The What?
Your local Chamber of Commerce.Now before you stop reading, I... Read More
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
What Is Multi-Level And How Should It Be Worked
Multi-level marketing is really a partnership. You go into... Read More
Marketing Secrets #101- Your Most Important Sale
Which sale is the most important one you will ever... Read More
An Internet Marketing Strategy that Works
You can't put up a beautiful (or any) web site... Read More
51 Ways to Say Thank-you in a Fundraising Letter for a Non-for-Profit (Includes Examples & Samples)
One of the hardest jobs in fundraising is crafting original... Read More
Online Communities - A Marketers Wildest Dream and Worst Nightmare!
Online Communities are all over the Internet and attract lots... Read More
Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement
Mortgage marketing to Realtors involves having a crystal clear position... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms.... Read More
Identifying, Creating and Using Your USP?
What's your USP? Don't know, or worse still, you've never... Read More
The Importance of Interpersonal Communcation Skills
Interpersonal Communications is the transmission of information from one person... Read More
How To Get New Business
Market, Market and then market some more. So many small... Read More
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade... Read More
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not... Read More
Mortgage Marketing and Advertising ? The Magical Ingredient
Do you offer superior service, consistently close loans on time... Read More
Postcard Marketing Done Right
Say it with a post card. A well designed, colorful,... Read More
How to Booste Your Profit Quickly
There are so many competitions by running business. So you... Read More
The Importance of Business Marketing
Business marketing is one of the most important parts that... Read More
Marketing Worksheet
Even the world's best marketing strategy won't work for you... Read More
5 Ways to Use Your Business Cards More Effectively
Contrary to popular belief, the best use of business cards... Read More
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have... Read More
Using Business Cards as Invitations
Business card size works well for invitations to special events.What... Read More
Marketing to the Affluent - with Wine
With its association to an affluent, sophisticated lifestyle, wine can... Read More
Financial Services Marketing Insights: A Marketing Compass
What we now call "marketing" began long before the name... Read More
Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the... Read More
Marking Your Territory
We all know the familiar adage "if it walks like... Read More
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or... Read More
B2B Marketing Tips - Create an Interactive Online Experience for Clients
Business to business communications on the web are as stale... Read More
Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer... Read More
Shopping Comes Back To The Community
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More
Did Jesus Get Killed for Practicing Interruption Marketing?
I'm reading Seth Godin's Permission Marketing and he brings up... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
Universal Principals That Guide Business Growth
Universal principals are those "self-evident" truths that have guided brilliant... Read More
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