Effective marketing for the small business begins with market researchIf you don't know who your customers are, how on earth are you going to reach them? The most effective small business marketing strategies are the most highly targeted ones: the ones which are based on a clear understanding of who... Read More
These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.Step #1 - Create a referral target market(s)... Read More
One of the biggest marketing mistakes businesses make today is failing to educate their prospects and customers about the unique advantages that are being offered to them. The cornerstone of any marketing plan should be to educate your customers.You should first educate them about your product or service, and your... Read More
On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said.Hype was the problem. If you use the following tactics, many educated... Read More
Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as many of your donors as you can.1. They forget I suppose you could call this a case of "poor institutional... Read More
Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it's prime benefits.Business cards are... Read More
Listing names of Big Mail Requestors, and sending out packages ofBig Mail is an easy way to get your start in the business ofselling by mail. There are a number of mail operators pulling in an easy, extrathousand dollars a month, by what you'd hardly call work--doingnothing more than receiving... Read More
Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns for women. Following the unparalleled success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a "campaign... Read More
There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:1) Attend organization meetingsWhere do people in your target market hang out? Research this, and then plan to attend a meeting... Read More
An inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis. Hereare 10 tips on how to get your flyer noticed and remembered. 1. Include your picture.... Read More
|
|||||
|
|
|
Small and emerging companies often do not put together a... Read More
Trade shows are part of the marketing mix and the... Read More
Entering into Global markets is a great way to organically... Read More
Used the right way and with the right audience, postcards... Read More
A newsletter can be a wonderful, economical way to communicate... Read More
The intellectual property transfer market is now estimated to be... Read More
Nothing gets people buying products or programs like a special... Read More
There are many ways to promote your website for free... Read More
Which product feature of yours is every buyer keen to... Read More
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Many businesses want to market to all carbon-based life forms.... Read More
As a promotions director for a lot of super markets,... Read More
"You can make more friends in two months by becoming... Read More
No claim is made that the steps outlined would be... Read More
Many artists create art but when it comes to marketing... Read More
If you're in the IT business, that's an important question.Most... Read More
Just because you have to stretch your marketing dollars doesn't... Read More
Brochures are one of the oldest marketing weapons in the... Read More
One person tells another, who tells another, who tells another... Read More
How many Hispanic people live in the US currently. Well... Read More
If you want to double your business, then you need... Read More
Your mailing list retains its value best if... Read More
I'm big on getting maximum marketing exposure at the lowest... Read More
When Cable began as Community Antenna Television in 1948, all... Read More
You've probably bought a book or two at one of... Read More
Maybe you don't want to work that hard, or maybe... Read More
1. Make copies of your web site in many different... Read More
You've enlisted some of the traditional marketing methods to sell... Read More
You have a great product or service? Now, how should... Read More
I think selling and marketing today often feels a bit... Read More
Guerrilla Marketing is using time, energy and imagination to market... Read More
Most people mistakenly assume that when you talk about marketing,... Read More
"Buy this magazine or we'll shoot the dog," went a... Read More
There is a big payoff in being different. When you... Read More
Inherent tensions exist between marketing and IT. This is often... Read More
Listing names of Big Mail Requestors, and sending out packages... Read More
Donors read postscripts. This is a sad but important reality... Read More
This is an excellent way to grow your business using... Read More
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
Having run a multi-state franchise company with multiple brands it... Read More
Marketing your small business takes tons of time, years of... Read More
If you're going to do postcard marketing on an ongoing... Read More
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
Are postcards better for building awareness or for selling?In my... Read More
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
You enjoy what you do. In fact, you love your... Read More
Many businesses want to market to all carbon-based life forms.... Read More
The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More
To capture a larger market share and be viable, sustainable... Read More
Last week I received a very nice thank you gift... Read More
I don't mean you, I mean the YOU that is... Read More
When you place brochures from every mortgage company side by... Read More
Yesterday I was sitting on a train going into London... Read More
1. Focus your fax marketing on one objectiveFax is a... Read More
Some of the ways in which to get your "name... Read More
The biggest crime in small businesses today goes unnoticed by... Read More
Price is an often overlooked marketing strategy, as many tend... Read More
Certainly the newest earth quaking event in Internet Marketing insider... Read More
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
"Try not to become a man of success but rather... Read More
Today's business marketing rules are different than they were in... Read More
Before you can market, you need to know who you... Read More
Your local Chamber of Commerce.Now before you stop reading, I... Read More
Before we begin, I want you to think about how... Read More
New to a sales career? Want to market yourself but... Read More
In early 1992, President George H.W. Bush was riding high.... Read More
Marketing |