Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:Assume for a moment that... Read More
Put Your Marketing To The So What? Test
Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, we're not even sure where to start.Most... Read More
Make It A Threesome
What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5... Read More
How to Run a Successful News Release Program
Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards.Here are six simple steps for developing a news release program that extends your... Read More
What to Look for in Display Graphics and Trade Show Graphics
Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit... Read More
4 Steps to Successful Offline Drawings
There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to you and your product/service, but also brings you leads.Step 1 - Choosing the LocationTo get started, you will need to first decide where... Read More
Embracing The Future - Marketing Yourself, Your Business And Your
IntroductionMany businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process... Read More
Want To Be A Stronger Marketer? Work Your Marketing Muscles!
You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? You've got to work your marketing muscles.Just as an athlete needs to workout to stay... Read More
Marketing Got You Stumped?
It's not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren't working.Don't let marketing intimidate you. At its core, it's really not much more than common sense ? the key elements that form your plan. Add some creativity.... Read More
Focusing Your Marketing Efforts
One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat..."Cheshire-Puss," she began rather timidly, "Would you tell me, please, which way I ought... Read More
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Whats Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of... Read More
Advertising Your Private Practice: Beware of the Problems-Part 1
One of the biggest mistakes coaches, counselors and other healing... Read More
Voice Mail Can Be Your Buddy
Voice Mail is a classy name for "answer Machine". Problem... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and... Read More
Design, Design, Design
You need only one card, but make it noticeable. Make... Read More
Make Your E-Mail Signature File WORK for You!
You're probably familiar with e-mail signature (or "sig") files -... Read More
Network Marketing Is Definitely A Relationship Business
Heavily branded websites like amazon.com are household names and carry... Read More
AIDA From A Different View - I Call It the 5 Ws
My childhood was my foundation for how I write and... Read More
Todays Definition of Marketing. Has It Changed?
With the continued proliferation of the Internet, the meaning of... Read More
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have... Read More
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study... Read More
How To Turn $100,000 Into $1,191,817 In Just One Year Part II
Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More
Be a Smarter Marketer - Learn the L-A-W for Trade Shows
People attend trade shows because they are in a specific... Read More
Tips for Trade Show Rentals
Trade show rentals allow you more flexibility and the opportunity... Read More
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
The 5 Minute Marketing Plan
If I were to ask you right now, what marketing... Read More
How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.
Without a doubt, if you asked me, Shane if there... Read More
How to Magnetize Your Business
Do you ever wonder how some businesses always seem to... Read More
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if... Read More
CRM System: Give Meaning to Your Data
A customer relationship system (CRM) system uses technologically-driven strategies to... Read More
Becoming The Obvious Choice In A Sea Of Competition
Differentiation, niche marketing, and positioning. These and other related business... Read More
Your Ultimate Competitive Advantage
The biggest secret to success in business is to always... Read More
Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme
Want a big boost in response and quick sales from... Read More
Small Business Marketing Tip ? Putting the Customer First.
I am a great believer in the keeping to the... Read More
Maximum Marketing - Minimum Budget
Two years ago I started my small Virtual Assistant business... Read More
Should You Clap For Your Customers?
Does it make sense to clap for your customers? It... Read More
Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet marketing... Read More
Up Your Income Next Week: 13 Ways to Have a Sale
Nothing gets people buying products or programs like a special... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
First, some background on today's topic. I've had a terrible... Read More
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To... Read More
Are You Attracting or Repelling Prospects?
There are basically two ways in which you can either... Read More
A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with... Read More
New Years Planning Critical Success Factors
New Year's is a good time for strategic planning or... Read More
How to Pick a Winning Business Name
What's in a name?Think of your business name as an... Read More
Adapting Blog Technologies To Corporate E-Newsletters
Every January, trade publications put out a list... Read More
Marketing Strategies: What Choices Do You Have?
Most business people want to see improvements in sales and... Read More
Direct Mail Marketing Done Correctly, Cannot Fail
So how do you do it?Direct mail marketing. When it... Read More
GoogSpy: Business Counter Intelligence for Everyone
So, you want to know what your competitors are up... Read More
Standards for Dry Washing and Pressure Washing in Mobile Car Care
The industry standard for mobile washing is completing the car... Read More
How You Can Make Money From Competitors Easy
Are you market products and services using PPCs? PPC Advertising... Read More
Marketing Gurus : Do You Need One?
Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More
7 Great Ways to Market Yourself and Your Business to Help Increase Sales
Do you own a business and need ideas on how... Read More
How To Let Your Customers Search For YOU! ? Part 2
First I want to welcome you to part two of... Read More
Hello, My Name Is . . . What Your Name Tag Says About You
When you attend networking functions, what kind of name tag... Read More
Marketing Tips 101 - Where Can I Get Clients From?
The following tips have come from a wide variety of... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only... Read More
You Cannot - Not Market
Everything you do - or don't do sends a message... Read More
Earning the Right To Sell With Stats ? 10 Steps to Greatness
We could learn a thing or two from pro sports.Baseball... Read More
The Power of Thank You
Sometimes we loose site of the small things in life... Read More
What Does Marketing Mean?
You can have the best little business ever with wonderful... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if... Read More
10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade... Read More
Prepare Your Communications For Growth
As the American economy emerges from recession, many businesses are... Read More
Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
Copywriters that try to be clever, humorous, abstract, or use... Read More
Know Thy Competition
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have... Read More
Small Business Marketing; Abstract Philosophical Discussion
Our bodies work like our small businesses. They work best... Read More
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength... Read More
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