Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.1)... Read More

Ten Easy Marketing Tasks You Can Do NOW

Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any... Read More

Five Tips for Trade Show Success on a Small Budget

No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:1) Have a sales representative exhibit your line at a trade show. If you can't afford a booth... Read More

The M-Word

It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing) conjures up. It reminded me that, just because professional service providers have a lot of expertise in their chosen field, it doesn't mean... Read More

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if each of your customers come back just one more time a week or a month. You would boost your sales by 50%. Getting your existing customer base to visit more often is easier than you think. This is because, unlike... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":6. ExclusivityDuring the few hours that you're in the theatre, they have the market cornered by being the only ones... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period. But determining how to get those variables to work together is the trick.Your marketing message isn't a static entity. It can have a high or low impact on your customers. There are... Read More

Budget Marketing: Managing Your Marketing Money Wisely!

There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects.You can do this by creating what's... Read More

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How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a... Read More

Eliminate Your Competitors With 2 Simple Steps

In business, having competitors goes with the territory. There's almost... Read More

Digital Printing vs. Press Printing ? A Comparison Guide

When it comes time to print your brand identity materials,... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just... Read More

How To Create A Complete Referral Marketing System

These steps are taken from the Referral Flood Marketing Program.... Read More

Powerhouse Marketing With Persuasive Postcards

The lowly postcard?it's more than just a "having fun, wish... Read More

Top 5 Kick Butt Marketing Requirements

Cinch your success with 8-second leaders! Step into the saddle... Read More

Have You Sold Your Internal Customers?

You can make the sale. You know your core message.... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More

Promotional Magnets: Promotion that Sticks

Some people are happy with just a business card. For... Read More

Beyond Repair: The Fixed-price Model

Don't get me wrong. I certainly don't think the majority... Read More

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!

We live in a world that for many has become... Read More

Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures

When you place brochures from every mortgage company side by... Read More

Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me... Read More

Is CRM Technology Living Up To the Hype?

Over the last few years the buzz about CRM (Customer... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with... Read More

How to Turn a Marketing Calendar into Marketing Success!

Do you have a list of marketing ideas that you'd... Read More

Getting More From Your Customer

We are all customers of one product or another. How... Read More

Creating Customer Value

The purpose of business is to create and retain a... Read More

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because... Read More

Market Your Identity

One of the most critical but overlooked parts of business... Read More

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More

Effective Marketing

For any business to be successful whether on or offline... Read More

Get Results: Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer... Read More

How Can I Get Name Recognition?

Some of the ways in which to get your "name... Read More

Up Your Income Next Week: 13 Ways to Have a Sale

Nothing gets people buying products or programs like a special... Read More

Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits

What is Upselling?It means pre-selling any additional features of your... Read More

Stop Your Marketing Leaks

Thirty percent of all the drinkable water that runs between... Read More

Viral Marketing with a Powerful Twist

What would you do with 500, 1000 or more additional... Read More

3 Strategies to Market Your Business Even When There?s No Money

Many small and home based businesses know they need to... Read More

What Does Marketing Mean?

You can have the best little business ever with wonderful... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is... Read More