How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to... Read More
Write Better Web Content
If you're reading this article, chances are that you, like most professionals these days, understand the value of the Internet. It may be where you go to buy movie or concert tickets, browse restaurant menus, or plan your vacations. Most likely, you also turn to the Web to research business... Read More
A Different Perspective On The No-Call List
The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. He is far and away not the only one with that viewpoint; I find it almost everywhere... Read More
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you overlooked?Marketing Tip #1: Insulate yourself against the impact of change by increasing the number of products and services you offer ...and by using... Read More
Target Marketing - What Are You Aiming For?
Is Advertising Viable?At the turn of the 20th century, department store magnate J.C. Penney acknowledged, "Fifty percent of my advertising doesn't work." When questioned why he continued to do it all, he replied, "Because I don't know which half isn't working."Over the course of the last century, most traditional advertisers... Read More
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc. you need to consider how will you transport your equipment to and from the event. This sounds like a... Read More
Do You Know Where Your Marketing Dollars Are Going?
We all know the importance of marketing to increase sales and bring in new business.But, do you honestly know where your marketing dollars are being spent most effectively.Knowing which campaigns are producing the results you want and which are not can make a huge difference in where and how you... Read More
No One Gives A Damn About Your Business. Unless You Give em A Reason To
The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it. It's a scary thought when you think about it. And many don't. Some... Read More
Unique Marketing Ideas That Generate Cash!
First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it's easier than ever to have a newsletter ? use email. If you don't have your customer's email addresses already, start asking for them when they pay... Read More
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your... Read More
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Marketing And Patience
"Get your positioning and your programs implemented properly, and the... Read More
When, Why, and How to Use Mailing Lists
Mailing lists may be the cause of more heartbreaks than... Read More
Getting More From Your Customer
We are all customers of one product or another. How... Read More
Marketing to Success on a ZERO Budget
TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More
Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars?Just follow... Read More
Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of... Read More
How To Bond With Customers So That They Stay With You Longer
How many of your customers are loyal customers? More importantly... Read More
5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas... Read More
Slogans: Creating and Using Them In Life, Career and Business
Information is coming at us from all directions nowadays. This... Read More
Chamber Of Commerce Meetings
If you run a small business you should be a... Read More
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer... Read More
Copy SoapNet and Make Money
Whether you want to admit it or not, soap operas... Read More
Consumer Thinking And Search Marketing
12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More
A Common - Yet Easily Avoidable - Marketing Mistake
December is a month in which many organizations make plans... Read More
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on... Read More
7 Cheap & Easy Ways To Get Prospects
Here are some quick techniques you can put into place... Read More
Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However,... Read More
Mail Orders Most Common Mistakes
THE GREAT MAIL ORDER MYTH There are a number of... Read More
Name the Top Cable Network
When Cable began as Community Antenna Television in 1948, all... Read More
How To Make More Money
The biggest crime in small businesses today goes unnoticed by... Read More
Marketing Success Defined
How do you personally define success? High income? Substantial net... Read More
Boost Your Direct Mail Response Rates with Mapping Technology
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
Business In 2010: A New Face of Marketing
The term "internet marketing" was virtually non-existent a short 8... Read More
How To Achieve Success With Your Own Money Making Newsletter
Writing and publishing a successful newsletter is perhaps the most... Read More
How to Promote your business website using free online resources.
There are many ways to promote your website for free... Read More
Identify The Ideal Target Audience With These 5 Tips
Narrowing your focus to one primary group of people is... Read More
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come... Read More
Trade Show Display Booth ? A Marvelous Contact System
Trade show booths are one of the best direct contact... Read More
Linking Features & Benefits
I'm sure that you've had those Eureka! moments, too. When... Read More
Tie-In With Others To Maximize Your Business Leverage
One of the most rewarding, inexpensive, under-used, and effective methods... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength... Read More
30-Minute Marketing
Marketing your small business takes tons of time, years of... Read More
Competitive Research and Google
It all started out with an email message: "I am... Read More
Client Attraction Technique #1: Niche Marketing
When asked "what business are you in" many business owners... Read More
Hello, My Name Is . . . What Your Name Tag Says About You
When you attend networking functions, what kind of name tag... Read More
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
When you place brochures from every mortgage company side by... Read More
Basic Marketing Dope
Sometimes the simplest data is the best. Marketing is not... Read More
11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a... Read More
The Forgotten Market
There are a great many online business people who are... Read More
Slogans: Creating and Using Them In Life, Career and Business
Information is coming at us from all directions nowadays. This... Read More
Who Is Your Market and Where Are They?
An important part of planning your business is to know... Read More
5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell... Read More
The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility
In today's competitive world of business, it takes moxie and... Read More
Build Relationships
Personal marketing makes it easier to sell, by building relationships... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
Wife?s Marketing Prowess Helped Edison See the Light
It is well known that Thomas Edison was an inventor,... Read More
Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More
If you want to substantially increase your tourism prospects and... Read More
Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment
Why Trying to "Get the Appointment" Can be a Recipe... Read More
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study... Read More
Why Market to Generation X?
Generation X"--the 40 million or so people born between 1965... Read More
Marketing Worksheet
Even the world's best marketing strategy won't work for you... Read More
Gift Cards - Is It Time to Use Them for My Business?
You're probably thinking, here we go again somebody is trying... Read More
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your... Read More
Todays Definition of Marketing. Has It Changed?
With the continued proliferation of the Internet, the meaning of... Read More
Top Four Marketing Secrets of Building a Professional Practice
Building a coaching or consulting practice can be rewarding and... Read More
The Easiest Marketing Plan Youll Ever Find
When it comes to marketing there's simply too many choices.... Read More
How to Use Business Cards to Network and Market Your Business
You've had one thousand of the finest, most eye-catching business... Read More
Knowing When To Charge More and To Charge Less
More And MoreIt was notable that when I started my... Read More
Financial Services Marketing Insights: A Marketing Compass
What we now call "marketing" began long before the name... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Writing A Marketing Strategy
It is my belief that if anyone is to suceed... Read More
Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
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