Motivating Your Target
There's just no time to waste in a cyber day; competition for your target's attention has always been stiff, but now it's just killer. There's less time and more to do, more to see, more to read--ad infinitum. What can you do to attract attention to your clients' message? Here... Read More
Nine Advance Networking Skills for Seasoned Networkers
A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and, of course, work the event to its fullest. Attending networking groups after so many years can tire and drain anyone's excitement. Especially since these situations are not social events. It is easy to have one... Read More
Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and... Read More
Happy Hunting!
Before you ever get on the telephone, send a marketing piece or set up an appointment with a potential customer, you must first identify whom that customer might be. To do that, you will need to create an "ideal customer profile"-a profile of who would be the best possible prospect... Read More
8 BIG Benefits To Selling Big Ticket Items
Ok, before we get down to the benefits of selling Big Ticket Items, we had better define what a Big Ticket Item is. A Big Ticket Item is any product or service that sells for more than $500 or $1000. Or, at least, that's my definition. ... Read More
Marketing Tips- Who Are You Competing With?
Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business.For example, it may not make sense or be necessary to market consistently all year long. Are their times when... Read More
Target Marketing: The Bell Curve
Finally, Something You Learned In Math Class Makes Sense In Real Life.Okay, here's the day you've been waiting for since 9th grade: today's the day you're going to find out what some of that funky stuff you learned in math class has to do with anything. Believe it or not,... Read More
CRM: Strategic Engine or Just Another Tool?
CRM?strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:Do your people have real decision-making power to provide great customer service?Do you have the right people with the right... Read More
The Silver Bullet For Success: Revealed
Looking for the magic formula or the whiz-bang approach that will unlock your business success? Are you willing to pay hundreds for it? How about thousands? Guess what, you are not alone. Just as people, for ages, have searched for the fountain of youth, entrepreneurs and small business owners around... Read More
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Who is Your Perfect Client
When I started my coaching practice I believed that I... Read More
Top 5 Design Tips to Create Eye-Catching Marketing Materials
Great graphic design looks effortless, but it requires lots of... Read More
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly... Read More
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Time for A Marketing Tune-up
If you have been in business any length of time,... Read More
A Simplified Marketing Plan that Works!
When I started my first business in 1981, I researched... Read More
Networking the Media
The media is a business's absolute best friend. It is... Read More
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my... Read More
Identify The Ideal Target Audience With These 5 Tips
Narrowing your focus to one primary group of people is... Read More
Customer Retention with a Personal Touch
Personal contact with customers is a crucial element in the... Read More
Most Wanted Response... How To Make It Work
"When I walked into the grocery store last Saturday, I... Read More
Using Flyers In Your Business
If you are not using flyers in your business you... Read More
Bedroom Marketing
Hopefully we are all adults here, so let's talk about... Read More
Five Marketing Tips to Double Profits
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
10 steps to promote your business
1) Word of mouth is the most cost-effective, powerful form... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Using a Contact List Profitably- Part Two
Besides a survey, your contact list can be used to... Read More
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press... Read More
T.E.A.M Profit
As you network and meet other business owners, keep this... Read More
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service... Read More
8 Proven Ways to Get Referrals
Do you find it hard to ask for referrals? I... Read More
Creative Marketing: Just Your Style
You've enlisted some of the traditional marketing methods to sell... Read More
Mobile Marketing a New Age Strategy
More and more companies seem to be looking for new... Read More
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
This is how the conversation went on my follow-up visit... Read More
Name the Top Cable Network
When Cable began as Community Antenna Television in 1948, all... Read More
How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
5 Ways to Give Your Web Site a Big-Company Look and Feel
We all DO judge a book by its cover, and... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials
1. It costs less to delegate to a professional than... Read More
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that's been seen in the search... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
Getting New Clients - When Only a Few is More Than Enough
Many of the business owners I speak with are looking... Read More
Packaging Trends You Cannot Overlook (Part #2)
Part #26) Food safety is becoming paramount.What this means to... Read More
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great... Read More
Whats Your Selling Sentence?
What's your Selling Sentence? If you have a business, you... Read More
Marketing Mimics Life
Clichés. We've all heard them...and hear some of them so... Read More
Ten Tips for Creating a Winning Proposal ? Part 1
If you want your business to grow and attract new... Read More
John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how... Read More
How You Can Make Money From Competitors Easy
Are you market products and services using PPCs? PPC Advertising... Read More
The Beginners Mail Order Business Guide
No claim is made that the steps outlined would be... Read More
Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend... Read More
Ten Easy Marketing Tasks You Can Do NOW
Who says scientists can't market? Here are 10 easy marketing... Read More
What to Look for in Display Graphics and Trade Show Graphics
Display graphics are graphic images used for illustration or "display"... Read More
7 Proven Tips To Market Your Cleaning Business
Marketing your cleaning business is something that you will already... Read More
Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget
"I know I need to market my business in order... Read More
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria.... Read More
There?s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms... Read More
One-Two-Three Punch Marketing
Printed material is just as important today as it was... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given... Read More
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study... Read More
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has... Read More
Your Ideal Client
A lot of small businesses make the mistake of thinking... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message.... Read More
Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More
Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of... Read More
3 Simple Selling Tactics
The following 3 simple selling tactics produce sales by responding... Read More
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got... Read More
Build a Dynamic Business - 10 Steps to Start You Off
It's where your employees are in a 'special place' when... Read More
Promotional Mugs: Become a Part of the Legendary Coffee Experience
When you want someone to like you, associate yourself with... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
Stop Searching - Joint Ventures are the Solution to Doubling Your Business
First, define the end user (or ideal client) of your... Read More
Shine a Spotlight on Your Professional Service Firm
As a life-long dancer, I know a bit about the... Read More
If You Can?t Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, "What do... Read More
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