Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. This article identifies 10 strategies for overcoming these fears and resistances so that... Read More
Promotional Freebies
What's a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. Who doesn't love freebies? Having something to offer your visitors or ezine/newsletter subscribers for free can be very helpful. Often giving away freebies will... Read More
There?s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong think.When it comes to marketing ROI, you have to realize that the term means Return... Read More
The Importance of Interpersonal Communcation Skills
Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It is a way of interacting and happens always at all times whether you want it to happen or not.However, just because you transmit a... Read More
Marketing Smarter To Earn More
An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with your family, send your children to college or to give it all away,... Read More
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and you'll find a surge of new business opportunities.Here are some reasons your company should consider... Read More
Standards for Dry Washing and Pressure Washing in Mobile Car Care
The industry standard for mobile washing is completing the car and removing the dirt so it is clean as promised to the customer. Some would say this is not a standard but rather the minimum required. The environmental standards for run off are simple in that no used wash water... Read More
You?re In Charge. Now What?
For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. You are giddy with excitement and your head is full of ideas. You can't wait to implement, create change, and... Read More
How To Use Humor Successfully In Your Business Communications
For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system. In fact the therapeutic benefits of laughter are... Read More
Why Cutting Prices Is Like Cutting Your Own Throat
Why cutting your prices is like cutting your own throat. It's the oldest sales tactic in the world? And one of the worst? Price cutting. Before you make your next price cut in... Read More
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The Art Of Writing Classified Ads
The writing of good classified ads truly is an art... Read More
10 Important Steps to Mail Order Success
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Trigger Button Marketing
Sometimes, experiencing bleak sales is a matter of failing to... Read More
The Power of a Survey
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At the Speed of Light
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To All Internet Marketers - How To Get My Business?
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Every day I talk with professional service providers who do... Read More
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Readers spend only a few seconds deciding the fate of... Read More
Self-Promotion on a Zero Budget
Recently, I've received a few e-mails from people asking me... Read More
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Certainly the newest earth quaking event in Internet Marketing insider... Read More
15 Commandments Of Creating A Wealth Pulling Niche
Niches are like bathrooms; you never notice them until you... Read More
Direct Mail Still Works!
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
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I don't mean you, I mean the YOU that is... Read More
50 Benefits Of Joint Venture Marketing
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Differentiate or Die
Sounds pretty harsh, doesn't it? Well, I can tell you... Read More
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Say it with a post card. A well designed, colorful,... Read More
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With all the shuffling that's been seen in the search... Read More
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What's in a name?Think of your business name as an... Read More
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It all started out with an email message: "I am... Read More
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Never tell people how to do things. Tell them what... Read More
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Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy... Read More
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To... Read More
The Apprentice: 5 Lessons in Marketing
Donald Trump's hit reality show, The Apprentice is a godsend... Read More
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Your marketing weak link could be undermining the rest of... Read More
10 Surefire Ways to Add Sizzle to Your Brochures
Businesses rely on brochures as their front line in communicating... Read More
Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords
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Powerful Marketing has become elusive to many companies seeking strong... Read More
Color Part 2: Formats and Systems
There are several color formats and systems available for mixing... Read More
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The postcard can be a very powerful marketing tool. Many... Read More
How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program.... Read More
30-Minute Marketing
Marketing your small business takes tons of time, years of... Read More
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The Right Logo
The Logo: a little historyLogotype, commonly know as a logo,... Read More
Mobile Marketing a New Age Strategy
More and more companies seem to be looking for new... Read More
Hermey Wants To Be A Dentist
December marked the 40th anniversary of the original broadcast of... Read More
A Perfect Partnership for Business
Too often we small business owners get caught up in... Read More
Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure,... Read More
Business In 2010: A New Face of Marketing
The term "internet marketing" was virtually non-existent a short 8... Read More
Trade Show Videos Need to be Planned
A few months ago, we attended the recent Austech 2005... Read More
Free Publicity for Restaurants
One of the best ways to get a restaurant free... Read More
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So you've decided to start publishing an e-newsletter, or you'd... Read More
A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More
How to Use Direct Response Post Card Decks as a Valuable Market Research Tool
Market research specialists have discovered a new tool which enables... Read More
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Let's continue to discuss the various marketing principles that are... Read More
Spring Cleaning: How To Do It In Your Business To Make More Room For Success
With the arrival of Spring, I decided to get outside... Read More
How Would You Handle This?
We have been talking about choosing groups to participate in... Read More
Business Cards That do the Business
A business card makes a statement about who you are... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using... Read More
Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do... Read More
Forward Thinkers Stay Ahead of the Curve
What is it like from a marketing perspective to be... Read More
Make Out Marketing
What is the single biggest fear of teenagers, business owners... Read More
Build Your Business Through Networking
Here's one of the most important success principles you'll ever... Read More
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Special Requirements for Reprint: we ask only that... Read More
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If you are a mobile auto detailer or mobile car... Read More
How Effective Customer Surveys Will Help Innovate Your Business
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3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
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Are there really ways you can get valuable marketing exposure... Read More
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Trade show rentals allow you more flexibility and the opportunity... Read More
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A provocation for the coming year, decade, century or millennium.By... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did... Read More
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When you place brochures from every mortgage company side by... Read More
Practical Advice to Generate Successful Campaigns Using Merged Lists
You could end up with poor results when designing a... Read More
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