Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact the two are quite different. Marketing is all about getting a product or service into the market,... Read More

10 Important Marketing Tips

Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you overlooked?Marketing Tip #1: Insulate yourself against the impact of change by increasing the number of products and services you offer ...and by using... Read More

Writing To Overpower Your Competition

"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn't matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. For example, we ask ourselves if we are in a situation where... Read More

How To Achieve Success With Your Own Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. You can still publish newsletter through regular mail. With Internet's help, you can publish your newsletter online. You can reach hundreds of subcribers without costing any postage -... Read More

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Today we'll focus on how to create great landing pages and the use of... Read More

10 Packaging Tips That Will Make Consumers Buy Your Product

The customer is king/queen. We have all heard this mantra. It's up to you, the supplier, to prove it so. With these ten tips you will be a lot closer to proving that you are on top of industry trends and technologies for the packaging industry.1) Understand the customer. The... Read More

The Path To Your Prospects Wallet Begins At His Heart

You want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial. You lay out the facts, and he comes to a rational decision based on them. Right?Wrong.People buy things... Read More

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard work. There are several key skills required to consistently develop new business that you, as a small business owner, must master in order... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

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The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that... Read More

Promotional Products

As a promotions director for a lot of super markets,... Read More

Marketing Miracles - Do They Just Happen?

A simple answer to that is: Yes, Marketing Miracles happen!... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

The Secret to Adding Credibility to Your Business ? Testimonials!

You may not realize it, but you already have a... Read More

Niche Marketing: The Affiliate Angle

If you're just dipping your toes into the waters of... Read More

How to Set (and Get) the Right Prices

Which product feature of yours is every buyer keen to... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are... Read More

Motivating Your Target

There's just no time to waste in a cyber day;... Read More

Is Your 4X4 Trail Rated?

"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your... Read More

Resume Writing Service Marketing

Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More

Trade Show Promotional Products ? Boosting Booth Traffic

I was about seven or eight years old when I... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the... Read More

The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?

If you want to reduce waste and grow your business... Read More

A Common - Yet Easily Avoidable - Marketing Mistake

December is a month in which many organizations make plans... Read More

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More

Feature Your Benefits

Sales Copy? eventually every small business owner must consider what... Read More

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More

Turbo-Charge Your Viral Marketing- Five Easy Ways

The world of marketing has changed. With increasingly better educated... Read More

Sales and Marketing: Can One Exist Without the Other?

Simply put the marketing people and the sales people depend... Read More

Let Your Survey Write Your Business Plan

Most entrepreneurs first write their business plan and then develop... Read More

How to Manage Your Marketing Mix

Here's the deal: advertisement is not marketing. It's like saying... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

Growing Your Brand Assets

Okay. Raise your hand if you think brand management is... Read More

Work Backward And Make More Sales!

It goes against the grain, especially for those of us... Read More

How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big... Read More

Your Secret Marketing Weapon

As a professional service provider, you're paid for what you... Read More

Painless Marketing for People Who Hate to Market

Face it?you know you've got to do something to keep... Read More

Marketing vs Selling - Why Theres A Difference

Marketing is something that we do to let people know... Read More