Strategic Internet Marketing
I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise.... Read More
Everything Youve Ever Learned About Marketing Is Wrong
Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.Hello, my name is Rich Harshaw; I'm the CEO of Y2Marketing, the nation's leading marketing consulting and fulfillment agency. What I want to do in this... Read More
Top 3 Reasons Why Your Headlines Fail
Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad or sales letter, because if... Read More
Laws of Marketing ? The 10 Immutable
Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true.1. Law of Leadership ?... Read More
URL Everywhere? Offline Marketing For Online Success
Your URL (www) should be everywhere and more.I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period.Your customers can come from anywhere, at anytime. Yep,... Read More
How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business. There's one sure-fire way to uncover the problems to get your company back on track. The answers are... Read More
Todays Definition of Marketing. Has It Changed?
With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each online marketer or salesperson changes the definition of marketing to suit his... Read More
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have difficulty nailingdown time to market. I too fritter away time at trivialtasks like organizing paper clips, shuffling paper from onestack to another, updating... Read More
Wealth Knowledge & Power ? Lost Secrets From Ancient Masters
Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you.... Read More
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching... Read More
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing... Read More
Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough... Read More
Mail Can Make You Money
Are you still waiting for business to turn around before... Read More
Getting Personal ? Innovative Marketing for Small Business Owners
The small business marketing strategy you can't afford to miss... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
Top 9 Strategies To Attract More Clients Now
1. Advertise in trade journals, ezines, and web sites that... Read More
Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
Top 10 Tips To Market & Build Your Professional Practice
In building and running a professional practice (or any small... Read More
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that's been seen in the search... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that... Read More
Unleash the Powerful Promoter Within
Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
Are We There Yet?
Small business marketing is not like taking a family vacation.Did... Read More
15-Minute Marketing: Lots of Results in Little Time
Do you think you don't have enough time to market?... Read More
Consumer Thinking And Search Marketing
12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages... Read More
6 Things I Know About Postcards That You Don?t
In my plethora of experience tucked away between these ears,... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
Baby Boomers - Marketing to the Me Generation
Unless you've been in a dimly lit cavern for the... Read More
Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
CRM Star Wars: When Marketing is from Venus and IT is from Mars
Inherent tensions exist between marketing and IT. This is often... Read More
Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster
Are You Riding The Marketing Roller Coaster?If you're like many... Read More
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your... Read More
Dont Use Yourself as Your Pricing Yardstick
"I wouldn't pay more than what I charge now."If you... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?
If you want to reduce waste and grow your business... Read More
Multicultural Marketing ? Taking Care of Business At Hand
Multicultural marketing mirrors the changed face of America and is... Read More
Put Your Marketing To The So What? Test
Want to get Better at your Marketing today?For many service... Read More
Your Ultimate Competitive Advantage
The biggest secret to success in business is to always... Read More
Voice Mail Can Be Your Buddy
Voice Mail is a classy name for "answer Machine". Problem... Read More
Stop Searching - Joint Ventures are the Solution to Doubling Your Business
First, define the end user (or ideal client) of your... Read More
Getting Your Services Used
Every day I talk with professional service providers who do... Read More
Take a Leap! How To Take Your Business To New Heights
Take a moment to reflect on the current reality of... Read More
In Sickness And In Health
I recently drove by a business that had a sign... Read More
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
Four Super-Deadly Marketing Sins - And How To Fix Them
It seems nowadays every marketing guru and their brother-in-law has... Read More
Educating Your Customers
One of the biggest marketing mistakes businesses make today is... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
Client Attraction Technique #1: Niche Marketing
When asked "what business are you in" many business owners... Read More
How to Take Your Law Firm to the Next Level
How to Take Your Law Firm to the Next Level... Read More
Seven Secrets For Building Customer Loyalty In Your Restaurant
Imagine how much your sales and profits would increase if... Read More
What The Heck Is An Eponym, And What Does It Mean For Your Brand?
Today I've decided to share with you a new word... Read More
Trade Show Promotions That Are Memorable
If you have been to expos and trade shows as... Read More
Getting The Big Picture Series: Part 2-Whats Beneath The Surface?
When you take a piece of gold to a pawn... Read More
Spring Cleaning: How To Do It In Your Business To Make More Room For Success
With the arrival of Spring, I decided to get outside... Read More
How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that... Read More
The Advantage to Buying Promotional Products Online
Buying your promotional products and corporate apparel online provides five... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
The Value of a Customer
The Driver of All Marketing EffortsYou need to determine what... Read More
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats).... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
Timing and the Right Product Will Make Your Dreams Come True
Are you looking to erase your debt, buy that new... Read More
Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.It's... Read More
Top Ten Blunders Exhibitors Make in Expos/Tradeshows
Triple your response from expos by avoiding the top ten... Read More
Forget Conventional Marketing - Embrace the Web!
Tactical marketing processes are once again undergoing fundamental shifts from... Read More
Why You Dont NEED a Marketing Plan
If you pick up a copy of the November 2003... Read More
Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?
When it comes to your marketing message, the little things... Read More
T.E.A.M Profit
As you network and meet other business owners, keep this... Read More
A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with... Read More
A Jack Of All Trades Is Often The Master of None
You've heard variations of that saying your entire life. Consider:... Read More
Another Commercial? Dont Touch That Dial! Watch & Learn
When commercials come on the television do you get up... Read More
Bridging the Chasm from Lead to Loyal Customer
Bridging the Chasm from Lead to Loyal Customer: A Step... Read More
Marketing |