How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":4. Engaging the "Senses" You may already know that people usually buy for 'emotional' reasons more than 'intellectual' reasons. You can try to sell to a person by appealing to his intellect i.e. by providing dry facts.... Read More
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!Want a powerful way... Read More
Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. It's also a level playing field -- your commercials can sound just as good as those of a corporate giant.But not all radio ads are created equal.... Read More
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law firm's focus ? criminal, civil, corporate, family, business, etc. ? the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Relying on referrals does not a strategy make! And... Read More
The Greatest Business Tips are FREE
The best way for someone to hang on to a tip is on a business card.Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips... Read More
Developing A Focused Marketing Strategy
You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know. Who is your target? As specifically as possible, who are you... Read More
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows.... Read More
Networking, iNetworking, What Is The First Rule?
Networking on the Internet is the same as networking in person, or is it? Let's take a conversational tour together on this topic.At an in-person networking event you wouldn't just attend not to network. Or would you? Normally everyone is there for a purpose, even if they haven't totally defined... Read More
The Exiler
THE EXILER (your search for true brand attributes ends here!)With the advent of new marketing strategies and techniques, many theories have sprouted up telling you many ways to impress your target customers and make them buy your product. But when it comes to practical implementation of the theories, most of... Read More
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and... Read More
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Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade... Read More
Avoid These 5 Web Site Blunders!
The Web is intended to help people find information quickly... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys... Read More
What?s Next? A Guide to Marketing Your New Business
Coming up with an idea, seizing the opportunity, and setting... Read More
Print Marketing Campaign, Whats Important and Whats Not!
Every company searches to lure customers to their product. Unless... Read More
A Look at Brochure Printing Services
A brochure can be a wonderful promotional tool for a... Read More
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting... Read More
The Importance of Business Marketing
Business marketing is one of the most important parts that... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using... Read More
How To Get To The Top of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers,... Read More
Boost Profits: Market to the Gay Community
Research shows that the gay and lesbian market is worth... Read More
Your Company Need More Marketing? Or Just Better Marketing?
Many sales problems can be solved by improved marketing. Selling... Read More
10 Surefire Ways to Add Sizzle to Your Brochures
Businesses rely on brochures as their front line in communicating... Read More
The Beginners Mail Order Opportunity Guide
The "Mail Order" business is not a business of itself,... Read More
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or... Read More
Should You Clap For Your Customers?
Does it make sense to clap for your customers? It... Read More
Viral Marketing
Viral marketing involves the use of surf-exchanges, and if you... Read More
Funnel Your Way to Marketing Success
A funnel is a good way to think of the... Read More
Marketing Planning - Preparation and Accountability
We all know the saying, "Failing to plan (prepare) is... Read More
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
Lack Of Business Isnt Always The Problem
When you're just starting out in business, it's a safe... Read More
Postcards: Awareness Tool or Selling Tool?
Are postcards better for building awareness or for selling?In my... Read More
GoogSpy: Business Counter Intelligence for Everyone
So, you want to know what your competitors are up... Read More
The Marketing Plan and the Four P?s
The Marketing Plan section of the business plan demonstrates how... Read More
How to Brief a Marketing Agency
A new client recently emailed us a brief here at... Read More
Wise Man Marketing
It's a sunny morning and you're sitting in your office.... Read More
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy... Read More
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we... Read More
Are Your Brochures Worth The Paper Theyre Printed On?
Brochures are one of the oldest marketing weapons in the... Read More
Motivating Shoppers with Online Coupons (Part 2 of 2)
Last time we discussed how online coupons and promotion codes... Read More
Its Not All about the Cleavage! Or is It?
Times are a changin'! More women today work outside the... Read More
7 Proven Tips To Market Your Cleaning Business
Marketing your cleaning business is something that you will already... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM
Anybody that frequents shopping malls are familiar with the bar... Read More
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business... Read More
Is Your Marketing Working...
That is the question, you should be asking yourself. Many... Read More
Unique Marketing Ideas That Generate Cash!
First of all - keep in touch with your customers!... Read More
Understanding Survey Software Features
If you take a look at the features that different... Read More
Mortgage Originator Marketing ? Differentiate or Die
One of the best ways to attract more clients is... Read More
15 Commandments Of Creating A Wealth Pulling Niche
Niches are like bathrooms; you never notice them until you... Read More
So What Do You Do?
Once you have the attention of a business prospect, at... Read More
Take The Test: Does Your Marketing Copy Sell?
Your marketing materials must grab your prospect's attention long enough... Read More
The Value of a Customer
The Driver of All Marketing EffortsYou need to determine what... Read More
Focusing Your Marketing Efforts
One of my favorite quotes is often used to describe... Read More
Build your Trade Show - Virtually
Virtual trade shows are gaining momentum as a way to... Read More
The Beginners Mail Order Opportunity Guide
The "Mail Order" business is not a business of itself,... Read More
Marketing Discipline and the Joy of Success
Discipline Is Important.I recently read an article about why discipline... Read More
5 Ways to Market for Immediate Results
Sales are down, and I need more customers now! Sound... Read More
Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For... Read More
Explode Your Sales With Free & Exclusive Content
Offering free and exclusive content to ezine publishers and webmasters... Read More
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is... Read More
If My Work is Good Enough
"If My Work is Good Enough, I Shouldn't Have to... Read More
Educating Your Customers
One of the biggest marketing mistakes businesses make today is... Read More
Hermey Wants To Be A Dentist
December marked the 40th anniversary of the original broadcast of... Read More
How Testimonials Can Put You in the Spotlight
If you need evidence that a testimonial or referral can... Read More
Determining Marketing Effectiveness Even If You Didnt Track
What if you've done a variety of marketing activities over... Read More
Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals
Donors will stop responding to your fundraising letter appeals for... Read More
Reasons Why People Usually Dont Buy Again
There are many psychological reasons why people will buy from... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and... Read More
The Process of Change in Marketing Approaches
In a world economy that is in constant flux and... Read More
Whats Your NICHE Market ? III ?
What effect are the baby boomers having on the economy... Read More
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