Online Communities - A Marketers Wildest Dream and Worst Nightmare!
Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics. Some of these discussions get very heated while others go by nearly un-noticed. Spammers have made their mark... Read More
Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!
So many of you have been telling us that you're ready to get started investing, but "you can't find any deals! and what are the steps and secrets to finding great deals?" Some of you have even written asking us if there still ARE any deals left? OF COURSE there... Read More
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letterAuthor: Alan Sharpe Target audience:... Read More
Four Super-Deadly Marketing Sins - And How To Fix Them
It seems nowadays every marketing guru and their brother-in-law has a "deadly sins and how to fix them" book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups. The... Read More
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online... Read More
What Are Focus Groups & How Do They Work?
Businesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts.Focus groups are usually conducted by Market Research... Read More
The Six-Step Process That Grows Your Business
1. Examine your clientele and define your ideal client. Of all the customers you've served in the last couple of years, who are the ones you most enjoyed working with and found most profitable? Create a profile of the client characteristics that, for you, define heaven on earth. These characteristics... Read More
Winning At Business With Your Marketing Game Plan
Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. He sensed something was missing or wrong, but... Read More
Corporate Gift Tips To Wow Clients & Associates
1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this. Also, global customs vary significantly. Ensure you understand the proper gift etiquette to avoid offending overseas clients.2) Know the client - their likes, hobbies, and interests. When possible,... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before their first ecotourism and adventure travel trade show in Chicago, and they just knew they would rope in big sales.Annie and her all-woman cowpoke staff were confident thousands of American... Read More
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11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a... Read More
Why Market Research Will Help Your Business
Do Crucial Market Research For Free, On Your OwnIs market... Read More
Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact:... Read More
Direct Marketing Puts Information In The Buyer?s Hands
Direct marketing is advertising from a manufacturer or front-end supplier... Read More
Youre Halfway There!...Or Not Part 1
The year is almost over and the last half of... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that... Read More
Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably... Read More
Unique Marketing Ideas That Generate Cash!
First of all - keep in touch with your customers!... Read More
Viral Marketing
Viral marketing involves the use of surf-exchanges, and if you... Read More
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products... Read More
Loan Officer Marketing ? How to Target the Right Agents
Once there was a loan officer, who marketed his services... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked... Read More
Using Purchased Leads
A little advice about using leads that you purchase from... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
Two of the Biggest Hurdles
As I was preparing for a presentation recently, I was... Read More
URL Everywhere? Offline Marketing For Online Success
Your URL (www) should be everywhere and more.I know many... Read More
Four Keys For Successful Foundation and Corporate Fundraising
Earlier in my career, I worked for a training and... Read More
Networking Magic
YES-- it is true that Networking is an art that... Read More
How Do You Know Your Clients Cant Pay More?
"My clients can't afford higher rates."When more than 330 business... Read More
Cave Paintings, Baseball and Connecting
There's no such thing as a captive audience--any of us... Read More
8 BIG Benefits To Selling Big Ticket Items
Ok, before we get down to the benefits of... Read More
9 Highly Effective Marketing Tips
Here are 9 low-cost but highly effective marketing tips to... Read More
The 10 Cornerstone Principles of Marketing
There are four parts to a marketing system and they... Read More
4 Steps to Successful Offline Event Booths
A great way to gain more local sales is to... Read More
Insiders Secret to Selling Mailing Lists
If you've got a mailing list of at least a... Read More
Marketing With Brochures
With the explosion of the internet and online businesses many... Read More
The Testimonial Writing Machine
Almost every small business marketer knows that they should gather... Read More
Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)
In direct mail, the offer is the incentive or reward... Read More
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a... Read More
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service... Read More
Top 7 Ways to Get Your Products in the Hands of Celebrities
Celebrities are the tastemakers that drive brand awareness and usage.... Read More
Most Wanted Response... How To Make It Work
"When I walked into the grocery store last Saturday, I... Read More
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because... Read More
Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.It's... Read More
Raise Your Income!
How often do you sit around and wonder how to... Read More
How To Get Your Prospect To Take Action
There's really only one thing that separates Image advertising from... Read More
Painless Marketing for People Who Hate to Market
Face it?you know you've got to do something to keep... Read More
How Well Do You Know Your Prospects? Find Out With This 10-Point Quiz
It's crucial to know your prospects if you want to... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we... Read More
Get FREE Web Tips From Your Competition
I knew this one would get your attention. How can... Read More
4 Sales Strategies with Your Trade Show Exhibition Booth
Trade show booths can act as an excellent source for... Read More
Direct Mail Response Rate Boosters (12 tips and ideas)
1. Mail to a different list Your list is the... Read More
Using a Marketing Calendar Template
Owning a small business isn't easy, especially if you are... Read More
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing.... Read More
Did Jesus Get Killed for Practicing Interruption Marketing?
I'm reading Seth Godin's Permission Marketing and he brings up... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to... Read More
Marketing Tips: Free First
When people think about promoting their business, the first thought... Read More
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing,... Read More
Whats Your Marketing Weak Link?
Your marketing weak link could be undermining the rest of... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a... Read More
20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
Marketing - The One Marketeer
I'm regularly asked to speak to people, that have either... Read More
Promotional Products
As a promotions director for a lot of super markets,... Read More
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
John Kerry, Amazing Direct-Marketer!
If you want to uncover a little secret about how... Read More
Big Ticket Marketing in 28 Minutes
I read an article recently about how many mainstream retail... Read More
Marketing Planning Made Simple - Another Small Business Power Tool
Marketing planning must be really difficult and complex, otherwise why... Read More
What Does Marketing Mean?
You can have the best little business ever with wonderful... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell... Read More
The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility
In today's competitive world of business, it takes moxie and... Read More
Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits
With direct mail, you can break even and still claim... Read More
Market Yourself as the Expert
As a small business how do you compete with the... Read More
Customizing Booklets By Industry or By Company
Customizing booklets can be done by industry or by company."110... Read More
Know Thy Competition
BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More
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