Do You Know Where Your Email Address is Today?

Having people go to your website is not always easy: remind them with a special business card.Whether you understand it nor not, the web is likely here to stay; those businesses that do not yet have a web presence, or at least email addresses, are likely to get left in... Read More

Successful Surveys: 10 Tips for Better Results

Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?Lots of reasons.- standardization - easy to get large numbers of responses - easy to tabulate, analyze - easy (and often fun) for your clients and customers -... Read More

Youre Halfway There!...Or Not Part 2

Now that you have had a chance to create a game plan for accomplishing your business goals during the third quarter of this year, let's focus on the fourth quarter of this year.These last three months of the year are not only crucial for meeting business goals for this year,... Read More

How Testimonials Can Put You in the Spotlight

If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule.""She's really smart, too," he added. "The company... Read More

Loyalty Cards Systems ? Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.The way their scheme works is that... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure." But what should you really be sending them? I'm often asked to review brochures or asked about brochure design. But before I make any comments I always ask one question-... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees, whichever, however or whatever, you've got to know how to keep your business alive during rough economic times. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to... Read More

Six Ways to Boost Response on Your Surveys and Gain More Useful Information

So... you spend time and effort putting together a survey, so you can have real information about what your customers and prospects are actually looking for. And you send the survey to your in-house list--but the flood of responses you're expecting is only a trickle.While direct-mail marketing typically enjoys response... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she really did, put all of the day's eggs into one basket, and when she tripped and fell on... Read More

Catalogs are Selling Machines

If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going... Read More

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Hold Onto What Youve Got

You probably spend a great deal of your time looking... Read More

Niche with Passion and Reap Your Financial Rewards

One of the keys to creating a successful business is... Read More

Design, Design, Design

You need only one card, but make it noticeable. Make... Read More

Differentiate or Die

Sounds pretty harsh, doesn't it? Well, I can tell you... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

The REAL Key To Successfully Marketing Any Product!

The REAL key to successful marketing of any product is... Read More

Dont Use Yourself as Your Pricing Yardstick

"I wouldn't pay more than what I charge now."If you... Read More

Lead Generation: What Is It worth?

Our business environment has changed dramatically. Companies must now be... Read More

Top 5 Kick Butt Marketing Requirements

Cinch your success with 8-second leaders! Step into the saddle... Read More

Radio Ads That Get Results

Radio advertising can be a small business's best friend. It's... Read More

Prepare Your Communications For Growth

As the American economy emerges from recession, many businesses are... Read More

How to Take Your Law Firm to the Next Level

How to Take Your Law Firm to the Next Level... Read More

Good News Travels Fast

This newsletter is full of opportunities staring you in the... Read More

Want To Impress Customers, Win Clients and Influence People?

Remember the baseball cards kids traded while... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity... Read More

Why Your Business Need a Website

Web Presence gives your business a distince edge over your... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but... Read More

Direct Mail Sales Letter Mistakes to Avoid

Some companies that use direct mail to sell their products... Read More

Michael Jackson, Classic Marketing Blunders And Your Wallet!

You couldn't help but be captivated by the unbelievably cute... Read More

When Designing Postcards, Aim for Refrigerator Door Mindshare

If you want to design effective marketing postcards, then aim... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the... Read More

How Simple, Small Changes Can Add Real Money To Your Pocket

I want to share with you a story. This story... Read More

Resistances To Marketing a Practice-Part 1

If you are a therapist, counselor, or an alternative or... Read More

The Bare-Bones Basics Of Multi-Level Marketing

Multi-level marketing is the biggest growth industry in the 1980's.... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for... Read More

What the Heck is a Campaign and Why Do I Need to Do One?

Many people ask me, "What is a postcard campaign, exactly?"... Read More

Becoming The Obvious Choice In A Sea Of Competition

Differentiation, niche marketing, and positioning. These and other related business... Read More

Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

A Look at Brochure Printing Services

A brochure can be a wonderful promotional tool for a... Read More

Contrarian Marketing at Benettons

Perhaps, with apologies to Dale Carnegie, we should call this... Read More

19 Ways To Attract Higher Paying Clients

Some people have little difficulty attracting and maintaining clients who... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong... Read More