Having people go to your website is not always easy: remind them with a special business card.Whether you understand it nor not, the web is likely here to stay; those businesses that do not yet have a web presence, or at least email addresses, are likely to get left in... Read More
Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?Lots of reasons.- standardization - easy to get large numbers of responses - easy to tabulate, analyze - easy (and often fun) for your clients and customers -... Read More
Now that you have had a chance to create a game plan for accomplishing your business goals during the third quarter of this year, let's focus on the fourth quarter of this year.These last three months of the year are not only crucial for meeting business goals for this year,... Read More
If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule.""She's really smart, too," he added. "The company... Read More
Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.The way their scheme works is that... Read More
The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure." But what should you really be sending them? I'm often asked to review brochures or asked about brochure design. But before I make any comments I always ask one question-... Read More
Whether you're a contractor a local merchant with 150 employees, whichever, however or whatever, you've got to know how to keep your business alive during rough economic times. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to... Read More
So... you spend time and effort putting together a survey, so you can have real information about what your customers and prospects are actually looking for. And you send the survey to your in-house list--but the flood of responses you're expecting is only a trickle.While direct-mail marketing typically enjoys response... Read More
I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she really did, put all of the day's eggs into one basket, and when she tripped and fell on... Read More
If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going... Read More
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You probably spend a great deal of your time looking... Read More
One of the keys to creating a successful business is... Read More
You need only one card, but make it noticeable. Make... Read More
Sounds pretty harsh, doesn't it? Well, I can tell you... Read More
With the advent of spring, trade shows begin to blossom.... Read More
The REAL key to successful marketing of any product is... Read More
"I wouldn't pay more than what I charge now."If you... Read More
Our business environment has changed dramatically. Companies must now be... Read More
Cinch your success with 8-second leaders! Step into the saddle... Read More
Radio advertising can be a small business's best friend. It's... Read More
As the American economy emerges from recession, many businesses are... Read More
How to Take Your Law Firm to the Next Level... Read More
This newsletter is full of opportunities staring you in the... Read More
Remember the baseball cards kids traded while... Read More
Business Systems that work for anyone, are a fundamental necessity... Read More
Web Presence gives your business a distince edge over your... Read More
New to a sales career? Want to market yourself but... Read More
Some companies that use direct mail to sell their products... Read More
You couldn't help but be captivated by the unbelievably cute... Read More
If you want to design effective marketing postcards, then aim... Read More
If you use promotional products you probably already know the... Read More
I want to share with you a story. This story... Read More
If you are a therapist, counselor, or an alternative or... Read More
Multi-level marketing is the biggest growth industry in the 1980's.... Read More
Are you struggling to find a new twist for... Read More
Many people ask me, "What is a postcard campaign, exactly?"... Read More
Differentiation, niche marketing, and positioning. These and other related business... Read More
But more importantly, watch what they do. If you do... Read More
Every business person who has any kind of product or... Read More
A brochure can be a wonderful promotional tool for a... Read More
Perhaps, with apologies to Dale Carnegie, we should call this... Read More
Some people have little difficulty attracting and maintaining clients who... Read More
Powerful Marketing has become elusive to many companies seeking strong... Read More
You are an expert. You have lots of content -... Read More
Opportunity Assistance Business Resource Center At first you must think... Read More
A colleague who does work for a nonprofit organization contacted... Read More
Do you know how effective each of your individual marketing... Read More
Unless you've been living under an Internet rock, you've probably... Read More
One of the keys to creating a successful business is... Read More
The marketing decisions you make for your new business are... Read More
In today' s marketplace, the pressure for immediate bottom-line results... Read More
Do you know your audiences? I mean really know... Read More
Have you clearly defined your target audience? These are the... Read More
How smart is your marketing? Do you follow the crowd... Read More
Many sales problems can be solved by improved marketing. Selling... Read More
Small & Mid Sized Business owners, have you revisited your... Read More
So you have a Web site. And so does most... Read More
Each year, the Super Bowl provides marketers opportunity to study... Read More
Donors will stop responding to your fundraising letter appeals for... Read More
There comes a time in every small businessperson's life when... Read More
Have you looked for marketing advice on the internet recently?... Read More
It is easy to focus on what remains outstanding and... Read More
One person tells another, who tells another, who tells another... Read More
Interesting article in USA Today that I read this week... Read More
In Part 1, I discussed how traditional marketing is no... Read More
If you want to learn how effective Niche Marketing can... Read More
On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and... Read More
Keeping in touch can dramatically increase business, when done properly.It's... Read More
A little advice about using leads that you purchase from... Read More
For most businesses, making a sale is all important. However,... Read More
Generation X"--the 40 million or so people born between 1965... Read More
Say it with a post card. A well designed, colorful,... Read More
Step 1: Where Am I Now? Before you decide where... Read More
Information is coming at us from all directions nowadays. This... Read More
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
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