Features and Benefits Brainstorming

This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with the by-hand method listed here or use the form that I've created (available in the FORMS section of our web site, http://www.abundancecenter.com/forms/main.htm).... Read More

How Gratitude Works

Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:1. It won't get tossed out with the rest of the junk mail.2. It builds a genuine bond with the recipient.3. It's personal, a 1:1 "marketing... Read More

Writing Marketing Copy That Sells

When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. She can't sit still in her restaurant and let others do all the work. Therefore, it's always a bit... Read More

Painless Marketing for People Who Hate to Market

Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not. Do any of these statements sound familiar?If we're good enough, clients will find us or we'll get plenty... Read More

Marketing: Can I Trust You?

We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They've heard so many hyped claims, that they automatically distrust them all.How can you avoid this in your marketing messages? How can you convince them that what you... Read More

Sum of Its Parts

I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the... Read More

How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)

Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. They show that you are grateful for the donors gift. As a bonus, thank-you letters increase donor loyalty, strengthen relationships with your... Read More

Let It Ring

Telemarketing has its place in the marketing arsenal. But telespammers - like their digital counterparts in the email marketing world - really make it tough on the legitimate follow-up telephone call from a company with which you have a relationship.Now, even some companies with a legitimate tie to me are... Read More

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as simple as they seem.Why we often let unconscious biases affect our opinions about people who are taller or have a different... Read More

---

Showing 1 - 10 of 1321 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133	Next »

Top 5 Tips For Media Selection

Marketers have a wide variety of media at their disposal.... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is... Read More

How Gratitude Works

Want to know what the highest-impact, lowest-cost tool is in... Read More

Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

Want to know the simple way to get all the... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target... Read More

Meaning and Marketing -- The Links

You know who you are and what you want and... Read More

Writing Guarantees that Sell

"This offer is good but can you guarantee it."Why write... Read More

Making the Intangible Real

How do you make the intangible real? How do you... Read More

21 Ways To Expand Your Subscriber List

Expanding your subscriber list, whether it be for your ezine,... Read More

Multicultural Marketing ? Taking Care of Business At Hand

Multicultural marketing mirrors the changed face of America and is... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to... Read More

Maximum Marketing - Minimum Budget

Two years ago I started my small Virtual Assistant business... Read More

Write Better Web Content

If you're reading this article, chances are that you, like... Read More

Want To Impress Customers, Win Clients and Influence People?

Remember the baseball cards kids traded while... Read More

10 Tips For Packaging That Sells Products To Boomers

Boomers are a prime and growing target audience. Does your... Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter... Read More

Digital Printing vs. Press Printing ? A Comparison Guide

When it comes time to print your brand identity materials,... Read More

20 Power Marketing Tips

Use these powerful yet simple tips from the national best-seller,... Read More

An Example of Understanding Consumer Thinking

A church in my community provided me with one of... Read More

Marketing With Business Cards

Many businesses today overlook the importance of business cards as... Read More

4 Steps to Successful Offline Event Booths

A great way to gain more local sales is to... Read More

Mailing Lists ? Keeping it Simple

The right direct mailing list targets people who want your... Read More

Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers

Are you willing to spend $1.25 to raise $1? To... Read More

Writing Marketing Copy That Sells

When your prospects see your marketing materials, your brochure, your... Read More

Top 10 Dos and Donts for an Effective Business Referral Network!

Every business - particularly small, entrepreneurial or professional businesses -... Read More

Making Networking Work

Several years ago, "networking" was the hot buzzword. Everyone was... Read More

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to... Read More

Stop Your Marketing Leaks

Thirty percent of all the drinkable water that runs between... Read More

Psychology of Setting Prices

Pricing is one of the four major components of marketing.... Read More

Small Business Bonzai Marketing

Do you own a small business? Do you wish to... Read More

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a... Read More

10 Steps to a Great Newsletter

A newsletter can be a wonderful, economical way to communicate... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More