Stop Your Marketing Leaks
Thirty percent of all the drinkable water that runs between the plant and your faucet is lost to leaky pipes. In marketing, thirty percent of our business is lost to leaky follow up. Even professional sales people have leaky follow up when they stop after one or two contact points.... Read More
Is CRM Technology Living Up To the Hype?
Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a... Read More
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter.After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fails, then the entire ad or sale copy... Read More
Money Making Real Estate Marketing Ideas
Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality.However, effective real estate marketing does not have to be expensive, complicated, or sophisticated. Sometimes, plain, simple, direct and to the point makes lasting impressions that result in... Read More
Name the Top Cable Network
When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain;... Read More
Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act together over the past year. Well, there are.(1) Review your past marketing activities and resultsTake some time to review all of... Read More
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING LIST TO OTHER BUSINESSES ? Mail order dealers are always looking for more people to send their offers to. You'll find this out in your own business. Besides sending your offers out to people who answer your ad, you can... Read More
4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. And that last... Read More
Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker
Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That's because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and... Read More
Database Marketing: Secrets To Skyrocket Your Online Profits Using Database Marketing
What is database marketing?Database Marketing is the gathering and storing of specific information about your prospects or customers.This information is usually stored in a database program on your computer.You would then use the information to market and advertise to them.It can save you time and money because you can target... Read More
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The Marketing Recipe: Money, Marketing and Me ? 3 Keys For Success
You have a great product or service? Now, how should... Read More
Thinking About More Business
What does an old Russian joke have... Read More
Do You Know Where Your Email Address is Today?
Having people go to your website is not always easy:... Read More
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making... Read More
Marketing vs Selling - Why Theres A Difference
Marketing is something that we do to let people know... Read More
Importance of Endorsements And How To Use Them
Customer endorsements are an inexpensive and easy sales tool, particularly... Read More
How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web... Read More
Have You Sold Your Internal Customers?
You can make the sale. You know your core message.... Read More
Linking Features & Benefits
I'm sure that you've had those Eureka! moments, too. When... Read More
Catalogs are Selling Machines
If you've got a mailbox, you're no doubt aware of... Read More
Wife?s Marketing Prowess Helped Edison See the Light
It is well known that Thomas Edison was an inventor,... Read More
Growing Your Brand Assets
Okay. Raise your hand if you think brand management is... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
How Do I Define My Market?
Your market is who you want to reach. Your customer.... Read More
To Web or Not to Web?
Do I need a web site? That is the question... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on... Read More
The Real Marketing Genius
I spend a lot of my time reading books and... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your... Read More
Marketing Strategy and Template for Independent Professionals
Having a marketing strategy and marketing approach is very important.... Read More
How to Up-Sell Change
As Freud cautioned, it's insanity to keep doing the same... Read More
Marketing Tips: Free First
When people think about promoting their business, the first thought... Read More
Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
Top Five Tips For Designing Marketing Strategies That Get Results
"But this won't work" said Steve. "I've tried it in... Read More
The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM
Anybody that frequents shopping malls are familiar with the bar... Read More
Copy SoapNet and Make Money
Whether you want to admit it or not, soap operas... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as... Read More
Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away... Read More
Promotional Lanyards to Market Your Products and Services
It has become fairly common place to see Id badges... Read More
4 Sales Strategies with Your Trade Show Exhibition Booth
Trade show booths can act as an excellent source for... Read More
When, Why, and How to Use Mailing Lists
Mailing lists may be the cause of more heartbreaks than... Read More
Marketing Yourself and Your Business to Thriving!
We all watch the commercials on TV. We hear them... Read More
One-Two-Three Punch Marketing
Printed material is just as important today as it was... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Your Marketing Plan - Prerequisite to Success
Marketing is a vital aspect of a business' operations. It... Read More
Six Ways To Attract New Customers To Your Restaurant
Without new business, your restaurant won't be able to grow.... Read More
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
So... you spend time and effort putting together a survey,... Read More
Should You Clap For Your Customers?
Does it make sense to clap for your customers? It... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
Trade Show Promotions That Are Memorable
If you have been to expos and trade shows as... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Target Market - 3 Big Reasons You Need To Know Yours
Rule Number One when writing marketing materials is "Know Your... Read More
Niche And Grow Rich
Unless you've been living under an Internet rock, you've probably... Read More
Census Data Mapping for Small Business
When studying the demographics of an area for a business... Read More
Marketing, Lead Generation, and Research: A 3-in-1 Solution
I Hate Cold CallsLong before I started my business, I... Read More
Writing Guarantees that Sell
"This offer is good but can you guarantee it."Why write... Read More
Mastering the ABCDs of Small Business Marketing & Selling
I believe that small business marketing and selling follows a... Read More
Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of... Read More
The Easiest Marketing Plan Youll Ever Find
When it comes to marketing there's simply too many choices.... Read More
5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!
In addition to direct marketing strategies you want to be... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your... Read More
Increase New Customer Traffic to Your Business
One person tells another, who tells another, who tells another... Read More
Has the Internet Killed Off the Direct Mail Baron?
Over the past 30 years, direct mail has been responsible... Read More
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Trade Show Events ? Do?s and Don?ts
You can love it or you can hate it but... Read More
Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can... Read More
Generational Marketing
Having run a multi-state franchise company with multiple brands it... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers... Read More
Developing the Unique Selling Proposition
The "Unique Selling Proposition" advertising campaign was developed by Reeves... Read More
Youre Halfway There!...Or Not Part 2
Now that you have had a chance to create a... Read More
A Forgotten Marketing Tool ? The Postcard
The postcard can be a very powerful marketing tool. Many... Read More
Meaning and Marketing - The Hurricane
I step outside my back door and look at some... Read More
5 Reasons Your Marketing Communication is Falling Flat
One of my associates sent me a promotional email she'd... Read More
Growing Your Brand Assets
Okay. Raise your hand if you think brand management is... Read More
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