Are Your Prospects Walking Out on You?
After 11 years in sales, I've put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language.You can easily tell when the audience is engaged,... Read More
Generational Marketing
Having run a multi-state franchise company with multiple brands it became obvious to me early on that if one were to properly respond to the needs and desires of your customer base; you must indeed, understand generational marketing. The X'ers have a completely different mindset than the "Boomers" or the... Read More
Developing A Focused Marketing Strategy
You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know. Who is your target? As specifically as possible, who are you... Read More
Your Marketing Message
Your message is first among your weapons in the battle of perceptions.Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three.Your first clue to your message comes from where in the Awareness... Read More
Business Marketing Strategies
For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention it is tempting to push formal strategy development to the back burner. Giving into that temptation, however, means putting your business at a... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment of products for the defined markets ofBF- RoW with the objective of providing insight and directionfor short term and long term business planning.4.Planning of the required Sales Force according to the ROI5.Optimize field sales force by providing motivational seminars and... Read More
Promotions for Mobile Detailers
Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. We learned quickly that professional auto... Read More
How Prince Connects With His Target Market!
While Internet legend (and young pup) Frank Kern would have you believe that I'm so old I should be confined to a wheelchair, I'm still on the good side of 100! And I can stil enjoy a good concert from time to time. My daughter - Rachel, my wife and... Read More
You Cannot - Not Market
Everything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you cannot - not market!What message are you sending with your dress, stationery, phone message and printed materials? Is it the message you intend... Read More
Keep Costs Down and Keep the Marketing Strategy Simple
One of the biggest mistakes we could make as business owners is spending too much money on marketing our service or product without knowing how to market it correctly. I've seen plenty of money wasted on marketing that did not produce any sales and most home based business don't have... Read More
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20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very... Read More
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
What is Marketing? There are many text book answers to... Read More
B2B Marketing - Why it Should be Subtle
Subtle adj. Showing or making, or capable of showing or... Read More
Direct Mail Leads - Brand Identity Guru
Direct mail can be one of the most effective tactics... Read More
Marketing And Patience
"Get your positioning and your programs implemented properly, and the... Read More
Business Promotional Items ? How to Stimulate Word of Mouth Advertising
If the promotional items you give out end up in... Read More
Marking Your Territory
We all know the familiar adage "if it walks like... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your... Read More
Buzz Word
Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More
Getting Personal ? Innovative Marketing for Small Business Owners
The small business marketing strategy you can't afford to miss... Read More
Educating Your Customers
One of the biggest marketing mistakes businesses make today is... Read More
Creating a Marketing Plan for Your Website
Have you created a marketing plan for your Website? If... Read More
11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a... Read More
How to Turn More Referrals Into Paying Clients
60% of all small business owners, sales and solo-professionals claim... Read More
Mortgage Marketing - How to Earn More Business From Realtors®
Is your marketing strategy getting the results you desire?Mailing postcards,... Read More
Corporate Cleavage
I enjoy cleavage as much or even more than the... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Marketing Without Ego
Our ego can get in the way of marketing our... Read More
Use Events to Market on the Internet
Having difficulty knowing what to offer people online? Worried that... Read More
Secret of Strategy - Part 1
A step-by-step guide to creating a growth strategy... Read More
The Power of Thank You
Sometimes we loose site of the small things in life... Read More
Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is... Read More
Hold Onto What Youve Got
You probably spend a great deal of your time looking... Read More
Marketers VS Consumers Predators VS Prey
The distance between marketing consultants and the real world can... Read More
Marketing The Real You
I often wonder how the practice began of pretending to... Read More
Marketing Person You Think You Arent
Have you thought about starting your own business? Have you... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? ... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength... Read More
Top 5 Kick Butt Marketing Requirements
Cinch your success with 8-second leaders! Step into the saddle... Read More
Keeping your Business Card visible
Famous quotes that keep you thinking.Have you ever listened to... Read More
Six Essential Principles for Marketing to Women Business Owners
Marketing to women entrepreneurs is not difficult. You just have... Read More
Niche Marketing: The Affiliate Angle
If you're just dipping your toes into the waters of... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
Use The Neglected Weapons In Your Marketing Arsenal
Business marketers have a lot of weapons in their arsenals... Read More
Plant a Seed and Watch Your Business Grow
Do you have all the business you could possibly want... Read More
Target Your Market
Your market is not everybody, as so many small businesses... Read More
Mission Position
Ahh, the mission statement. For some companies it simply describes... Read More
Turning The Casual Scanner Into A Buyer
The world is full... Read More
Marketing Lessons From TV?s The Apprentice
Can we actually learn a marketing lesson from reality TV?... Read More
Marketing Copy - Brand Identity Guru
Tips on writing great copy for your marketing efforts.It's just... Read More
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
My wife likes to shop at the local Safeway. Is... Read More
Communicating Our Attitude
The goal of successful marketing is to create long lasting... Read More
The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost... Read More
The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM
Anybody that frequents shopping malls are familiar with the bar... Read More
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law... Read More
Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just... Read More
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do... Read More
Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it... Read More
Promotional Products
As a promotions director for a lot of super markets,... Read More
GoogSpy: Business Counter Intelligence for Everyone
So, you want to know what your competitors are up... Read More
Psychology of Setting Prices
Pricing is one of the four major components of marketing.... Read More
Like Brushing Your Teeth
What do the following things have in common: brushing your... Read More
Make Out Marketing
What is the single biggest fear of teenagers, business owners... Read More
10 Tips to Grow Your Business Plain & Simple
"Try not to become a man of success but rather... Read More
The Newest Marketing Course
Certainly the newest earth quaking event in Internet Marketing insider... Read More
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Whats Your Selling Sentence?
What's your Selling Sentence? If you have a business, you... Read More
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a... Read More
Should You Clap For Your Customers?
Does it make sense to clap for your customers? It... Read More
Increase Your Profits Through Customer Loyalty
The job of convincing your existing customers to spend higher... Read More
Refresh Your Web Site
So you have a Web site. And so does most... Read More
The Power of a Survey
How many times have you been asked to participate in... Read More
Resume Writing Service Marketing
Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More
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