Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today ...fast and with little or no effort.Use Postcards to Generate Website Traffic and Sales... Read More
How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.Whether a small company or a large one with a sales force, the leads that are always best are... Read More
Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but... Read More
1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of whatever it is that you sell hang out.Focus the majority of your advertising on communicating with the... Read More
How to Take Your Law Firm to the Next Level Third in a series of three articlesSO you've done such a good job at bringing in new clients to your firm that you're swamped with business, your firm is large and growing, and all parts of your marketing system are... Read More
The idea that good design can improve how people perceive your business has long been a part of a designer's sales tools.They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales... Read More
Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards.Here are six simple steps for developing a news release program that extends your... Read More
Do it Right.I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.It was extremely hard to read, so hard in... Read More
Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. Publish articles about your specialty. "How-to" articles are always welcome. Ensure you include your contact information. Write letters... Read More
Today's business environment has changed dramatically over the past 10 years, it can be a tough task to make a sale. Just being aggressive doesn't cut it any longer. Sales skills alone aren't enough to compete when so many new products and services become everyday commodities. Consumers nowadays are being... Read More
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Candy, squeeze balls, pens, and key chains -- these provide... Read More
Wondering how to get new patients into your practice? Wondering... Read More
You've enlisted some of the traditional marketing methods to sell... Read More
Postcards are an effective way for many business owners and... Read More
..products or services now. They may not revisit your web... Read More
How To Save Yourself From The Pits of Marketing Cyber... Read More
One of the best ways for potential clients to find... Read More
With direct mail, you can break even and still claim... Read More
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
Small business marketing is not like taking a family vacation.Did... Read More
You want to be more flexible? You have to stretch... Read More
Promotions are everything you do to let your customers know... Read More
The year is almost over and the last half of... Read More
Ever sit with a single puzzle piece of clouds and... Read More
If recreating the old experience of subscribing to magazines by... Read More
The key to success in any business relies a large... Read More
Interesting article in USA Today that I read this week... Read More
Since the human brain seems to be able to focus... Read More
You know those bad habits we get. Like raiding the... Read More
"Cross promoting with other businesses can give you a significant... Read More
If you take a look at the features that different... Read More
During the holidays, folks everywhere shop many long hours to... Read More
A business card makes a statement about who you are... Read More
We all know the value of writing articles for promoting... Read More
What Really Makes Your Postcard Mailing Successful? The biggest single... Read More
Half my immediate family trained in Judo and excelled in... Read More
Building business relationships through networking is a great way to... Read More
This list has been compiled as a result of years... Read More
We all work hard to attract even one paying client.... Read More
One of the most critical but overlooked parts of business... Read More
The fight for your customer's attention at a tradeshow has... Read More
"We don't have any competition. We're a truly a one-of-a-kind... Read More
Trading reciprocal links is one of the best ways to... Read More
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
I don't know about you, but I am still waiting... Read More
Expanding your subscriber list, whether it be for your ezine,... Read More
Let's talk about how to keep your postage costs down.So... Read More
More And MoreIt was notable that when I started my... Read More
"There are those who get things done and those who... Read More
Have you created a marketing plan for your Website? If... Read More
Are your marketing messages to Realtors® guilty of these promises?-... Read More
Everything you will ever need to know about internet marketing... Read More
Are you trying to promote your business with a tiny... Read More
Clichés. We've all heard them...and hear some of them so... Read More
Marketing is like rowing a boat. When you know how... Read More
One of the easiest, if not the easiest, ways of... Read More
Do you cringe at the thought of trying to promote... Read More
If you are in the mobile car wash business and... Read More
As a small business how do you compete with the... Read More
Yesterday I was sitting on a train going into London... Read More
We all know we can pay a magazine or a... Read More
Even if you never place a cold call, you still... Read More
Earlier in my career, I worked for a training and... Read More
In virtually any business first impressions are lasting impressions. Most... Read More
Joint Venture marketing has become a highly popular way for... Read More
The "Matures" are the generations that came along between 1909... Read More
When asked "what business are you in" many business owners... Read More
Considered a vital link in a show's promotional plan, direct... Read More
One of the biggest mistakes coaches, counselors and other healing... Read More
Sometimes, experiencing bleak sales is a matter of failing to... Read More
You'll always need to find new prospects for your business.... Read More
Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More
Ever try to be something for everyone and find no... Read More
Advertising on the radio can be an effective lead generation... Read More
When it comes to marketing there's simply too many choices.... Read More
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
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