Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument.The most well-known reply device is the business reply card. But today it could... Read More
Have you ever noticed how many times it's the simplest concepts that end up working the best?The same is so true when it comes to marketing. I'm constantly amazed at just how powerful some of the simplest concepts are. I've seen simple marketing ideas that cost next to nothing and... Read More
Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might... Read More
Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them.A top priority for any firm that competes in the professional services or technology space is to... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:Assume for a moment that... Read More
No matter if you're publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right? Well, maybe. Maybe... Read More
Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. If you just roll out any piece without a clear plan you are throwing your good marketing money away.Here are some tips... Read More
One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad.The best marketing strategy does not involve selecting only one... Read More
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letterAuthor: Alan Sharpe Target audience:... Read More
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First, some background on today's topic. I've had a terrible... Read More
We all know the familiar adage "if it walks like... Read More
But more importantly, watch what they do. If you do... Read More
A funnel is a good way to think of the... Read More
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First of all - keep in touch with your customers!... Read More
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Thirty percent of all the drinkable water that runs between... Read More
Why does your business need to be in the Search... Read More
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There are many different ways to market offline, each important... Read More
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Most businesses target only people "ready-to-buy". These hot prospects are... Read More
Sales Copy? eventually every small business owner must consider what... Read More
Pop quiz! If you have to say goodbye to your... Read More
In the world of business, marketing is often conveyed as... Read More
Direct marketing is built on four things. The other way... Read More
Most entrepreneurs first write their business plan and then develop... Read More
An inexpensive way to promote your services is to createvarious... Read More
Over the past 30 years, I've read so much on... Read More
Every business and professional practice MUST be in the public... Read More
You've had one thousand of the finest, most eye-catching business... Read More
1. Mail to a different list Your list is the... Read More
Research shows that the gay and lesbian market is worth... Read More
The advantages of using direct mail to promote your home-based... Read More
Who says scientists can't market? Here are 10 easy marketing... Read More
Your customers don't know what they want. And to assume... Read More
Looking for a great way to drive traffic to your... Read More
Cause marketing is a relationship between a for-profit and a... Read More
To be your own marketing expert you first need to... Read More
Two years ago, when I first started selling online, I... Read More
Every business - particularly small, entrepreneurial or professional businesses -... Read More
Benefits! They're what marketing is all about. No doubt you've... Read More
Many people have asked me what was the secret to... Read More
In today's highly competitive business environment it is critical to... Read More
For generations people have been saying that laughter is good... Read More
Make a vow to keep up your marketing schedule in... Read More
Having a strong foundation enables you to build a thriving,... Read More
It is a well known web site marketing strategy: To... Read More
©2004 Jeffrey DobkinThere are two types of lists, determined by... Read More
Business Systems that work for anyone, are a fundamental necessity... Read More
Having difficulty knowing what to offer people online? Worried that... Read More
Mortgage marketing to Realtors involves having a crystal clear position... Read More
Some of the research that has been done today gives... Read More
When marketing your practice, as well as designing your brochure,... Read More
We all watch the commercials on TV. We hear them... Read More
The Driver of All Marketing EffortsYou need to determine what... Read More
Before we begin, I want you to think about how... Read More
You've probably heard the slogan, "You never get a second... Read More
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