Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument.The most well-known reply device is the business reply card. But today it could... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest concepts that end up working the best?The same is so true when it comes to marketing. I'm constantly amazed at just how powerful some of the simplest concepts are. I've seen simple marketing ideas that cost next to nothing and... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might... Read More

21 Must-Have Web Site Elements

Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them.A top priority for any firm that competes in the professional services or technology space is to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:Assume for a moment that... Read More

The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right? Well, maybe. Maybe... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. If you just roll out any piece without a clear plan you are throwing your good marketing money away.Here are some tips... Read More

Are You a Marketing Octopus, or a Marketing Worm?

One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad.The best marketing strategy does not involve selecting only one... Read More

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letterAuthor: Alan Sharpe Target audience:... Read More

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Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do... Read More

Funnel Your Way to Marketing Success

A funnel is a good way to think of the... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind?... Read More

5 Tips for Getting the Most out of Exhibiting at Trade Shows

Exhibiting at trade shows can be a cost-effective way to... Read More

Demographics For the Masses

Information is the lifeblood of the economy. That's especially true... Read More

How to Take Your Law Firm to the Next Level

How to Take Your Law Firm to the Next Level... Read More

How Do You Get Past The Gatekeeper?

The best joint ventures are with people in your own... Read More

Market Yourself as the Expert

As a small business how do you compete with the... Read More

Marketing And Patience

"Get your positioning and your programs implemented properly, and the... Read More

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors

Too many loan officer websites look like congested intersections, information... Read More

Postcards Work

What's the fastest, simplest and cheapest way to promote just... Read More

How Architecture Rendering is Part of the Impact

Cartoons have gone from celluloid to digital. Movies have gone... Read More

Are Your Prospects Walking Out on You?

After 11 years in sales, I've put together and delivered... Read More

Blowing Your Own Horn

Opportunity Assistance Business Resource Center At first you must think... Read More

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as... Read More

Modern Marketing With Postcards

Postcards may be one of the best kept secrets of... Read More

Unique Marketing Ideas That Generate Cash!

First of all - keep in touch with your customers!... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

Stop Your Marketing Leaks

Thirty percent of all the drinkable water that runs between... Read More

Why Do You Need to be in the SERPS?

Why does your business need to be in the Search... Read More

How to Successfully Promote your Business to an International Audience

Breaking into the international marketplace can catapult a company into... Read More

Inform vs. Excite

excite v. 1 a: to call to activity b: to... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have... Read More

Marketing Mimics Life

Clichés. We've all heard them...and hear some of them so... Read More

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers

Most businesses target only people "ready-to-buy". These hot prospects are... Read More

Feature Your Benefits

Sales Copy? eventually every small business owner must consider what... Read More

The Name Game

Pop quiz! If you have to say goodbye to your... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More