Wealth Knowledge & Power ? Lost Secrets From Ancient Masters

Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you.... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?A full color postcard can... Read More

Five Most Common Mistaken Beliefs About Joint Venture Marketing

Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren't all small business owners implementing joint ventures?Here's a partial list of the most... Read More

Marketing Planning - Preparation and Accountability

We all know the saying, "Failing to plan (prepare) is planning (preparing) to fail." I truly believe in this statement and I hope you do as well. Building your service business, including marketing it must be planned and does take work.I don't happen to believe that there really are magic... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.In... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to you and your product/service, but also brings you leads.Step 1 - Choosing the LocationTo get started, you will need to first decide where... Read More

The Key to Success

Good business is about communication... not just what you say but...Early Monday morning the phone rang in my office; it was very early for a business call. I answered "Good morning,? Nancy Fraser" there was a short pause on the line and then a voice asked, "Is this Gloria?". When... Read More

Direct Mail Still Works!

Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes, emails, PDAs--the mail still plays a vital role in successful marketing. Direct mail marketing continues to be one of the leading methods for effectively reaching prospective customers because it can be focused, predictable and economical.Direct mail is effective and efficient... Read More

The Day I Learned to Start Saying No

It was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different. At the time I was too naive to consider... Read More

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.The next step is to put... Read More

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Signage for Mobile Car Wash Vehicles

If you are in the mobile car wash business and... Read More

Whats Your Marketing Weak Link?

Your marketing weak link could be undermining the rest of... Read More

Massage Therapists Can Now Make More Money

As a massage therapist, your income is usually limited by... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

Creating Your Own Lead Capture Pages

Having a downline can be golden. A downline is a... Read More

Four Simple Ways to Cut Your Trade Show Marketing Budget in Half

Many times when a trade show is planned for there... Read More

Non Products Exist in this World

"Both the market and the distributive channel are often more... Read More

Loyalty Cards ? Tips To Consider Before Committing To One

Loyalty marketing has been around for as long as retailing... Read More

Write Better Web Content

If you're reading this article, chances are that you, like... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a... Read More

Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More

How to Leverage Your Most Powerful Marketing Tool

Second in a series of three articles:What if you could... Read More

Small Business Marketing Tip - Focus on a Niche or Target Market

I think selling and marketing today often feels a bit... Read More

Promotional Mugs: Become a Part of the Legendary Coffee Experience

When you want someone to like you, associate yourself with... Read More

Mobile Auto Detailers and Newspaper Companies as Clientele

If you are a mobile auto detailer or mobile car... Read More

Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you... Read More

Putting Your Website to Work

Websites have replaced the brochure as the "must have" marketing... Read More

Attract More Clients by Raising Your Profile

One of the most common issues I'm asked about is... Read More

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep... Read More

Why You Buy

Behavioral economics is a new science that sheds light on... Read More

Lessons From a Six Year Old

My 6 year old daughter Emily knows exactly what she... Read More

Four Keys For Successful Foundation and Corporate Fundraising

Earlier in my career, I worked for a training and... Read More

Demographics For the Masses

Information is the lifeblood of the economy. That's especially true... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business... Read More

Client Attraction Technique #3: Study the Competition!

One very powerful and cost-effective marketing strategy is to study... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More

Stop Your Marketing Leaks

Thirty percent of all the drinkable water that runs between... Read More

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

Top 7 Ways to Get Your Products in the Hands of Celebrities

Celebrities are the tastemakers that drive brand awareness and usage.... Read More

Beyond Repair: The Fixed-price Model

Don't get me wrong. I certainly don't think the majority... Read More