The Value of a Good Sales Letter!
Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over... Read More
Tricks of the Trade: Design your Booth for Maximum Impact
The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The... Read More
19 Ways To Attract Higher Paying Clients
Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. If you are one of those and want clients that can pay more and you currently aren't attracting them, here is a list of 10 barriers... Read More
Marketing With Brochures
With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company's marketing should be a brochure. You should have a brochure for your online and offline marketing.Brochures have many advantages over... Read More
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.Whether a small company or a large one with a sales force, the leads that are always best are... Read More
Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2
In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.Now let's take a look at the kind of things you may want to give.What Kind Of F'reebie Should You Offer?You should aim to offer something tantalising to spark the... Read More
Marketing To Women
Recent studies concerning the "new world of women" have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn't have enough time for herself. She certainly doesn't have a lot... Read More
CRM System: Give Meaning to Your Data
A customer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. This allows businesses to market their products and services more effectively. The ever-increasing level of technology available to a CRM system can, however, provide an overwhelming amount of information to a company, not all... Read More
Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking is a great way to build a business, but not necessarily the way a lot of people went about it.Networking is still one... Read More
Coupons that Work
Turn a coupon into a business card (or vice versa).Coupons are seen everywhere; you clip them from the newspaper to save on groceries, you get them in the mail to save on brand name items, you even get packages in the form of booklets delivered to your door. Almost everyone... Read More
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Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials
Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More
Defining Moment
Do you know your audiences? I mean really know... Read More
21 Must-Have Web Site Elements
Your Web site should be the cornerstone of your client... Read More
Keep Costs Down and Keep the Marketing Strategy Simple
One of the biggest mistakes we could make as business... Read More
5 Ways to Market for Immediate Results
Sales are down, and I need more customers now! Sound... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies
It is a well known web site marketing strategy: To... Read More
Motivating Your Target
There's just no time to waste in a cyber day;... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria.... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost... Read More
Using Business and Greeting Cards Effectively
Business cards and greeting cards almost go hand in hand... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only... Read More
Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird... Read More
Effective Lead Generation
How to Gain your Prospective Clients' Attention and Generate the... Read More
Directional (Not Direct) Marketing
Those who believe the web is not a direct response... Read More
Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up... Read More
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for... Read More
An Example of Understanding Consumer Thinking
A church in my community provided me with one of... Read More
Marketing is More Than Advertising
Marketing is a business process about which much is written,... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client.... Read More
Writing To Overpower Your Competition
"We don't have any competition. We're a truly a one-of-a-kind... Read More
The YOU Factor
I don't mean you, I mean the YOU that is... Read More
Three Simple Keys Will Make Your Customers Stick
Do you spend a lot of time and energy courting... Read More
Free Marketing Tips
Dumb Excuse #1"I'm not sure I want to invest any... Read More
Dont Think Like A Package Designer - Think Like A Customer
Some of the most successful package introductions have come from... Read More
Why You Dont NEED a Marketing Plan
If you pick up a copy of the November 2003... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline.... Read More
How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned... Read More
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the... Read More
CD ROM Business Cards - Offline Marketing For Online Promotion
It's a great concept, - and it has a 'cool... Read More
To Web or Not to Web?
Do I need a web site? That is the question... Read More
Budget Your Branding
It is very important to regularly monitor your advertising activities... Read More
Sage Advice from a Marketing Expert!
An international hair-cutting chain opened a new store directly across... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically,... Read More
Creating Great Charts for Persuasive Trade Show Presentations
A well-designed chart can be one of the most persuasive... Read More
Loan Officer Marketing ? Why Realtors® Don?t Read Your Brochures
When you place brochures from every mortgage company side by... Read More
Questioning the Data of Demographic Off The Shelf Marketing Products
I have been working on a direct mail campaign for... Read More
Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
Many times when a trade show is planned for there... Read More
The Most Powerful Marketing Strategy Available To Small Businesses
Most small business owners want to generate huge profits, with... Read More
The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More
My wife likes to shop at the local Safeway. Is... Read More
Unleash the Power of Post Cards
Direct mail marketing is essential for a business to survive.Choosing... Read More
Good Vibes/ Bad Vibes
Have you ever walked into a store or business and... Read More
Time for Marketers to Clean Up Their Act!
Some years ago, a prominent Australian hi-tech company... Read More
One-A-Day Marketing Vitamins
Is your business growing, or are you on a plateau... Read More
Reverse The Risk And Boost Your Profits
As a business owner or marketer, if you don't reverse... Read More
Meaning and Marketing -- The Links
You know who you are and what you want and... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your... Read More
How to Discover your Primary Market and Where to Find Them
Whether you market online or offline, you already know the... Read More
Marketing to Women -- Can I Buy You A Clue?
A while back a small business owner paid me a... Read More
Provacative Research Works
If you want to double your business, then you need... Read More
Keeping your Business Card visible
Famous quotes that keep you thinking.Have you ever listened to... Read More
30-Minute Marketing
Marketing your small business takes tons of time, years of... Read More
The Marketing Recipe: Money, Marketing and Me ? 3 Keys For Success
You have a great product or service? Now, how should... Read More
Wooing Women With Packaging
In just one month three California vineyards have introduced new... Read More
Five Joint Venture Marketing Skills A Small Business Owner Must Have
Joint venture marketing is a lucrative way of leveraging the... Read More
10 Essential Criteria For Choosing Your Target Market
A specific group of people you will focus on selling... Read More
8 Secrets to Marketing Success
The profits of a business are totally dependent on marketing.... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
The Marketing Funnel: Simple, Effective Marketing Strategy
No matter if you're publishing your first book or producing... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
Stretch Your Marketing Reach
One of the most cost effective marketing strategies you can... Read More
Do Not Consider Running the Same Yellow Page Ad until You Read This
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
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