Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a... Read More
Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail
The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?A full color postcard can... Read More
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives.Marketers waste a lot of time and money when they consider everyone a prospect. It requires research and a lot of thought, but for my... Read More
Does The Market Really Want It?
At the very heart of any successful marketing strategy is the determination of what your present and prospective customers need, want, and desire. You have to find out what they want before you try to sell it to them. Never make the mistake of investing a lot of money into... Read More
How To Let Your Customers Search For YOU! ? Part 2
First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people.In... Read More
Developing A Focused Marketing Strategy
You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know. Who is your target? As specifically as possible, who are you... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot. On the internet there is stacks to learn. Curiosity will help you learn what you need to know.Here's some of the common things... Read More
Five Steps to Partnering with Companies to Build Your Client Base
Wouldn't you love a simple formula for easily growing your small business? Here is something that could be just what you are looking for:1. Create an information product based on your expertise.2. Sell or license many copies of the product to a large company.3. Guide the company in using your... Read More
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you... Read More
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.Tip 1: You can constantly improve the effectiveness of your advertising by allocating 80 percent of your advertising budget to proven promotions and 20 percent to... Read More
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10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many different... Read More
Terrific Titles, Happenin Headlines
You've probably heard the slogan, "You never get a second... Read More
Has the Free Report Had Its Day?
For years now we have been inundated with offers of... Read More
Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing... Read More
Make Out Marketing
What is the single biggest fear of teenagers, business owners... Read More
Reach Thousands of Your Prospects, Absolutely Free
I'm big on getting maximum marketing exposure at the lowest... Read More
Attracting Clients With Ease
Whether you are already running your own business, or still... Read More
Matrix Web Sites - Scam or NOT?
While I am not talking about the movie "Matrix", you... Read More
How To Be A First Class Marketer?
Did you now how to follow up a new customer... Read More
Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate
Everything you will ever need to know about internet marketing... Read More
Whats Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of... Read More
Postcard Marketing Done Right
Say it with a post card. A well designed, colorful,... Read More
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More
Too Much To Do: Four Keys to Effective Delegating
Never tell people how to do things. Tell them what... Read More
Tackle a Newsletter and Come Out On Top
Unlike any other marketing vehicle, newsletters give you the opportunity... Read More
Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people "ready-to-buy". These hot prospects are... Read More
Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
Professional Marketing
Have you looked for marketing advice on the internet recently?... Read More
Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away... Read More
Are Your Brochures Worth The Paper Theyre Printed On?
Brochures are one of the oldest marketing weapons in the... Read More
Earning the Right To Sell With Stats ? 10 Steps to Greatness
We could learn a thing or two from pro sports.Baseball... Read More
Stretch Your Marketing Reach
One of the most cost effective marketing strategies you can... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
Direct Marketing: Overlooked, Underappreciated, and Unstoppable
Every business needs customers, but more importantly every business needs... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing... Read More
What Your Customers Want
Your customers don't know what they want. And to assume... Read More
Using Business and Greeting Cards Effectively
Business cards and greeting cards almost go hand in hand... Read More
Top 10 Ways to Create and Manage Opportunity
Most of us are used to the concepts of risk... Read More
Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals
Donors will stop responding to your fundraising letter appeals for... Read More
Attract Your Dream Customer
Have you clearly defined your target audience? These are the... Read More
10 Tips For Packaging That Sells Products To Boomers
Boomers are a prime and growing target audience. Does your... Read More
Nine Advance Networking Skills for Seasoned Networkers
A seasoned networker knows the real meaning of networking --... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a... Read More
Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll... Read More
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't... Read More
10 Surefire Ways to Add Sizzle to Your Brochures
Businesses rely on brochures as their front line in communicating... Read More
Five Marketing Tips to Double Profits
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
Market Planning -- Getting the Word Out
"There are those who get things done and those who... Read More
The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way... Read More
7 Tips to Grab New Clients
As a business professional, you probably realize the value of... Read More
Direct Mail Postcard Rules
It's a fact that your customers are your best leads.... Read More
How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the... Read More
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish... Read More
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a... Read More
A Look at Brochure Printing Services
A brochure can be a wonderful promotional tool for a... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
How to Profit from Your Expertise (Part 1 of 2)
Are you looking for a natural way to market your... Read More
Direct Mail Response Rates Low? Eliminate These Mistakes
Are your direct mail response rates lower than you expect?... Read More
Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it... Read More
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your... Read More
Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials
You DO use direct marketing for your small business? right?... Read More
Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure,... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
Making Networking Work
Several years ago, "networking" was the hot buzzword. Everyone was... Read More
Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's... Read More
Todays Definition of Marketing. Has It Changed?
With the continued proliferation of the Internet, the meaning of... Read More
So What Do You Do?
Once you have the attention of a business prospect, at... Read More
How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades... Read More
Hello, My Name Is . . . What Your Name Tag Says About You
When you attend networking functions, what kind of name tag... Read More
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning... Read More
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