Networking Magic
YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the art of mastering it, please READ ON. While you do not want to be in a position at social function of hanging with... Read More
Budget Marketing: Managing Your Marketing Money Wisely!
There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the... Read More
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for old advertising or marketing campaigns? If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even... Read More
Making the Intangible Real
How do you make the intangible real? How do you take an idea or concept, something that can't be seen or touched, and convey its essence to others, quickly and easily?That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications,... Read More
Make Your E-Mail Signature File WORK for You!
You're probably familiar with e-mail signature (or "sig") files - they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files - even the newer versions of AOL.I've heard... Read More
Target Your Share of the 50-Plus Market
It's quite apparent that Americans are living longer--- and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between 1946 and 1964) are coming of age, the fifty-plus population is over 77 million people and growing... Read More
What Is Multi-Level And How Should It Be Worked
Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. You make a commitment to each other. You work with the same people. Working multi-level marketing correctly not only makes success easier, it eliminates many problems. The hardest... Read More
Happy Hunting!
Before you ever get on the telephone, send a marketing piece or set up an appointment with a potential customer, you must first identify whom that customer might be. To do that, you will need to create an "ideal customer profile"-a profile of who would be the best possible prospect... Read More
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.In some areas, you may be able to put up over 1,000 flyers! The more... Read More
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!Many of Toby's days are spent perched on the top of my monitor as I work here on my computer.... Read More
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Sage Advice from a Marketing Expert!
An international hair-cutting chain opened a new store directly across... Read More
Mark Twain?s Great Marketing Idea
To tell you the truth (and about 53% of this... Read More
Simple Marketing Strategies Versus an SEO Line of Attack!
Each and every day those of us on the Internet... Read More
How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
A person or business that might buy from you is... Read More
Direct Marketing ? Brand Identity Guru Tips
If your company doesn't have a direct marketing program in... Read More
Massage Therapists Can Now Make More Money
As a massage therapist, your income is usually limited by... Read More
3 Ways to Gain and KEEP Customers Using Postcards
In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More
Get More Clients From Networking - Follow The Rules Of Dating!
If you're a business owner, you probably spend quite a... Read More
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car... Read More
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning... Read More
Consider Consumer Psychology
In your marketing efforts, be they on or offline, it's... Read More
Whats Your Marketing Weak Link?
Your marketing weak link could be undermining the rest of... Read More
Direct Mail Still Works!
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
Marketing Brain Trust
Rest assured that no matter how smart you are, you... Read More
Loan Officer Websites: Your Marketing Hub to Magnetize Realtors
Too many loan officer websites look like congested intersections, information... Read More
Second Dose Of Marketing Vitamins
Organizations often get stuck in neutral when it comes to... Read More
Are You Ready To Research Your Market?
Picture this. You develop some product or service, spend countless... Read More
Two of the Biggest Hurdles
As I was preparing for a presentation recently, I was... Read More
Marketing Is A Long-Term Investment
"Dig your well before you're thirsty" is the title of... Read More
Creative Emulation
In business we have a number of ways or tools... Read More
Simplicity In Marketing
In a world that is spinning out of control; with... Read More
Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2
As discussed in part 1 of this article, "Your Private... Read More
Time for A Marketing Tune-up
If you have been in business any length of time,... Read More
Packaging Trends You Cannot Overlook (part #1):
1) People are buying in smaller quantities. Our busy lifestyle... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way... Read More
Marketing The Real You
I often wonder how the practice began of pretending to... Read More
How Price Gouging Can Hurt Your Business
"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More
How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys... Read More
Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito.People the... Read More
Out of Sight, But Not Out of Mind
What's black and white and read all over? A newsletter... Read More
Keeping Marketing Simple / Ten Simple Steps
1. Business CardsIt is very important to market yourself via... Read More
What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who... Read More
A Good Marketer: What?s the Measurement?
As a business owner, you know how valuable being good... Read More
Direct Marketing: Overlooked, Underappreciated, and Unstoppable
Every business needs customers, but more importantly every business needs... Read More
Hold Onto What Youve Got
You probably spend a great deal of your time looking... Read More
Sales Resistance on the Rise
Have you noticed it? More and more marketing campaigns are... Read More
Powerful Direct Marketing Numbers
Direct Marketing works!Why? It works because it's personal. It carries... Read More
How to Start a Big Mail Service
A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More
Focusing Your Marketing Efforts
One of my favorite quotes is often used to describe... Read More
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional... Read More
Free or Not Free ? That is the Question
You may be in business for yourself or as a... Read More
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the... Read More
A Pass / Fail Test for Any New Market
If you are considering entering a new target market, with... Read More
Marketing Hat for Graphic Designers or Wannabe?s
Many people think that the quality of any graphic design... Read More
Color Part 1: Accuracy
Color is one of the most difficult parts of a... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria.... Read More
Always Sell To New Eyes And New Ears
One of the hardest things for you to do as... Read More
So What Do You Do?
Once you have the attention of a business prospect, at... Read More
Motivate Your Market Force
IntroWant me to tell you something on how you can... Read More
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
First, some background on today's topic. I've had a terrible... Read More
T.E.A.M Profit
As you network and meet other business owners, keep this... Read More
Small Business Marketing Tip ? Putting the Customer First.
I am a great believer in the keeping to the... Read More
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows
Trade Shows are lots of work, but they can generate... Read More
Direct Mail Response Rates Low? Eliminate These Mistakes
Are your direct mail response rates lower than you expect?... Read More
Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough... Read More
Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five... Read More
Networking the Media
The media is a business's absolute best friend. It is... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
Getting Into Marketing Momentum ... The Accelerated Way
GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting... Read More
Growing Your Brand Assets
Okay. Raise your hand if you think brand management is... Read More
Marketing Strategies: What Choices Do You Have?
Most business people want to see improvements in sales and... Read More
Specialized Mailing Lists Make All the Difference
If there is one thing I can't say enough it... Read More
How to Earn the Right
"How to Earn the Right..."Marketing your professional services is a... Read More
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your... Read More
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