Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do... Read More
Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.The following 7 tips will help you get the maximum response from postcards at the lowest cost.Tip 1: Focus on the... Read More
After 11 years in sales, I've put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language.You can easily tell when the audience is engaged,... Read More
It all started out with an email message: "I am starting a new one of a kind company ... at least I think I'm one of a kind ... how do I find out who else out there might have beat me to the punch? And how do I build... Read More
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.Worse, many small shops hate marketing so much that they literally avoid... Read More
While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following... Read More
Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. The price and quality relationship that governs the central theme of the consumer market relationship is surrounded by uncertainty and gives... Read More
How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info...But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!Who I'm talking about is celebrities in YOUR market. People who are very highly... Read More
There are many psychological reasons why people will buy from the first time and why they do not buy from you again. There are books on many of these reasons. Many of these reasons are totally out of your control.But what about the ones that you are in control of?What... Read More
On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said.Hype was the problem. If you use the following tactics, many educated... Read More
|
|
|
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||


Savvy event producers follow the Golden Rule: know thy audience.... Read More
Cartoons have gone from celluloid to digital. Movies have gone... Read More
The telephone enables a credit manager to make many contacts... Read More
There isn't a day that goes by that I don't... Read More
"If My Work is Good Enough, I Shouldn't Have to... Read More
Personal contact with customers is a crucial element in the... Read More
If you're in the IT business, that's an important question.Most... Read More
How to Gain your Prospective Clients' Attention and Generate the... Read More
What's in a name?Think of your business name as an... Read More
Starting a business, whether it's retail products or services, must... Read More
Good marketing, whatever form it takes, always meets certain criteria.... Read More
To prevent the risks of a promotion campaign for our... Read More
In Part 1 -- I discussed how to consider both... Read More
Exhibiting at trade shows can be a cost-effective way to... Read More
The small time promoter has to work hard and on... Read More
Ten Crucial Questions for Your Business Future I'm... Read More
How many times has someone you've called said, "Why don't... Read More
One person tells another, who tells another, who tells another... Read More
You need only one card, but make it noticeable. Make... Read More
We live in a world that for many has become... Read More
The most important, yet overlooked aspect of marketing is an... Read More
Customizing booklets can be done by industry or by company."110... Read More
1. Make copies of your web site in many different... Read More
Small business marketing is not like taking a family vacation.Did... Read More
Postcards may be one of the best kept secrets of... Read More
Entrepreneurs pay a lot of attention to the mechanics of... Read More
What is the most valuable asset your company owns? Inventory?... Read More
In the world of business, marketing is often conveyed as... Read More
1. Business CardsIt is very important to market yourself via... Read More
It is easy to focus on what remains outstanding and... Read More
The term "internet marketing" was virtually non-existent a short 8... Read More
As a small business owner, you must always explore creative... Read More
In developing their business plans, companies of all sizes face... Read More


Are your marketing messages to Realtors® guilty of these promises?-... Read More
The difference between a successful business and one that just... Read More
What we now call "marketing" began long before the name... Read More
Having a downline can be golden. A downline is a... Read More
For most businesses, making a sale is all important. However,... Read More
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
If you are not using flyers in your business you... Read More
Ten Crucial Questions for Your Business Future I'm... Read More
In early 1992, President George H.W. Bush was riding high.... Read More
How many of your customers are loyal customers? More importantly... Read More
"This offer is good but can you guarantee it."Why write... Read More
So you just dropped a tidy sum to attend a... Read More
I nearly panicked recently! Well, maybe a slight exaggeration but... Read More
There aren't many things in life that you would get... Read More
Business cards are such wonderfully creative little marketing products. Most... Read More
Do you feel uncomfortable when you're in the trade show... Read More
How many times has someone you've called said, "Why don't... Read More
Would you like to learn the lessons of the businesses... Read More
In my experience, there are two kinds of small business... Read More
Small companies that rely on business-to-business sales often find it... Read More
If you've been in the copywriting realm for very long... Read More
A seasoned networker knows the real meaning of networking --... Read More
For many small business managers, finding the time and commitment... Read More
One of the best ways to attract more clients is... Read More
Advertising is the lifeblood of any business. If you do... Read More
Want to get Better at your Marketing today?For many service... Read More
The basic lead generation process is pretty much the same... Read More
Fellow Publicity Insiders, what does... Read More
Ann Landers, Dr. Phil and Roger Ebert take pleasure in... Read More
Trading reciprocal links is one of the best ways to... Read More
Bob called last week from Phoenix, Arizona with some stunning... Read More
"Dig your well before you're thirsty" is the title of... Read More
You can love it or you can hate it but... Read More
Marketing |