Have You Sold Your Internal Customers?

You can make the sale. You know your core message. You know your target market inside out, right?But if you have even one employee than you've got another sales job to do. Everyone in your organization must also be sold on the dream you have. Everyone who answers the phone,... Read More

Build a Dynamic Business - 10 Steps to Start You Off

It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very special - and you can create it in your business too!Here are ten key points that will make a big, big difference:- Build... Read More

Specialized Mailing Lists Make All the Difference

If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists ? who to mail to ? so that your mailing efforts... Read More

Ten Ways to Market Your Business by Doing What You Love To Do

Most business owners get so involved in the work of the business that there never seems to be enough time to do the necessary marketing. Even when business is good the owner must continue marketing because if he/she stops, the business eventually will stop too. Marketing your business simply means... Read More

Wise Man Marketing

It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.You take a sip of new blend coffee and... Read More

13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Foremost, of course, was The Game's appropriately patriotic theme. America's mettle and proud heritage were showcased to the world through this year's red,... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements.2. Give your customers a surprise bonus for buying. When you give customers more than they expect, there is a good chance they will buy from you again.3.... Read More

Mission Position

Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought.Whatever your position on having a corporate mission statement, you should know that... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this. A Marketing Plan... Read More

Ten Deadly Proposal Preparation Pitfalls

Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing buyers, many of whom requested the proposal to collect idea for in-house implementation. Yes, it is a scumbag approach to drag honest folks arounf... Read More

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Marketing For Just Cause

Cause marketing is a relationship between a for-profit and a... Read More

Marketing 101: The Power of Marketing

When you hear the word "marketing" what comes to mind?... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has... Read More

Marketing Got You Stumped?

It's not unusual for entrepreneurs to find the whole idea... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

Getting The Big Picture Series: Part 2-Whats Beneath The Surface?

When you take a piece of gold to a pawn... Read More

Resume Writing Service Marketing

Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More

Marketing to Hispanics/Latinos

A powerful consumer market with annual spending power exceeding $350... Read More

Key Marketing Strategy - You Need To Stay Visible!

If you want to get consistent results from your marketing,... Read More

How Gratitude Works

Want to know what the highest-impact, lowest-cost tool is in... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2

NB: You can read part one here: ... Read More

Business Cards That do the Business

A business card makes a statement about who you are... Read More

How Prince Connects With His Target Market!

While Internet legend (and young pup) Frank Kern would have... Read More

Big Money With Folios

One of the easiest, if not the easiest, ways of... Read More

Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people... Read More

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

Hermey Wants To Be A Dentist

December marked the 40th anniversary of the original broadcast of... Read More

Mission Position

Ahh, the mission statement. For some companies it simply describes... Read More

Make Your E-Mail Signature File WORK for You!

You're probably familiar with e-mail signature (or "sig") files -... Read More

5 Tips on Establishing Yourself As An Expert In Your Community

Wondering how to get new patients into your practice? Wondering... Read More

Laws of Marketing ? The 10 Immutable

Most marketers believe that anything is achievable if you are... Read More

Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show... Read More

Like Brushing Your Teeth

What do the following things have in common: brushing your... Read More

Every Days a Holiday!

You probably know that February 2nd is Groundhog Day. But... Read More

FREE Means MORE Business

Why give freebies?We have all seen freebies at trade shows... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of... Read More

Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

Want to know the simple way to get all the... Read More

Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers

Are you willing to spend $1.25 to raise $1? To... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer,... Read More

Shopping Comes Back To The Community

THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More

How To Market Effectively Even If No One Understands What You Do

So how do you effectively market your product or service... Read More

Take a Leap! How To Take Your Business To New Heights

Take a moment to reflect on the current reality of... Read More

Developing a Contact List- Part One

One of the most essential things to successful networking is... Read More