5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.You've just cleaned out the attic and straightened up the garage. You've identified items you... Read More
Sell More Online By Offering a Big Fat BONUS!
I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge... Read More
Loyalty Cards ? Tips To Consider Before Committing To One
Loyalty marketing has been around for as long as retailing ? attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.With the growth of larger stores, a relatively new marketing component ? the loyalty card - has been added by many retail... Read More
Getting Ideas for Your Postcards
If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file."How do you start a swipe file? By watching your mail! Save all the postcards that... Read More
Create a Blueprint for Your Success
Having a strong foundation enables you to build a thriving, profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your business.Discovery is defined as examining where are you now and where are... Read More
The Top 10 Marketing Tools to Grow Your Business in 2004
Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company's reason for being. And smaller companies will find it to be one of the hardest working tools. To get one, first boil down... Read More
Non Products Exist in this World
"Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. They are within its legal boundaries. Economically the other two areas are as much part of business." - Peter Drucker, Managing for Results.According to Peter Drucker... Read More
7 Ways to Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking. No matter what business you're in, your marketing should be accountable. So here's a... Read More
The Battle of Positioning -- Altruism or Paranoia?
Competition in the past has embodied such beliefs of "kill or get killed" which has fostered paranoia with many individuals and companies. Our competitive thinking has been to: defend, hoard, knock off competition, defame and win at any cost. A view propagated by Intel's Andy Grove that, "only the paranoid... Read More
Your Ideal Client
A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale." The problem with that logic is that for most... Read More
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Consistent Marketing Provides Big Rewards
Being inconsistent when it comes to marketing your business can... Read More
Do You Have This Important Tool in Your Marketing Arsenal?
Many business owners do not understand the authenticity and validation... Read More
Networking Events ? Lose the Fear and Gain the Benefits
"Kevin, are you saying I need to go to Networking... Read More
The X Factor
So you've invested more time than you ever believed possible... Read More
Secret of Strategy - Part 2
How to Create Strategies That Work In Today's Markets. Of... Read More
E-commerce : The Bottom of Pyramid Approach
For centuries and most of the decades in the 20th... Read More
The Secret to Good Writing
Skilful business writing involves getting your message across simply and... Read More
Three Ways to Put Fresh Spins on Old Marketing Concepts
Are you struggling to find a new twist for... Read More
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most... Read More
Hispanic Market Reality and Purchasing Power
How many Hispanic people live in the US currently. Well... Read More
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and... Read More
How to Profit from Your Expertise (Part 1 of 2)
Are you looking for a natural way to market your... Read More
Has the Free Report Had Its Day?
For years now we have been inundated with offers of... Read More
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash... Read More
Multicultural Marketing ? Taking Care of Business At Hand
Multicultural marketing mirrors the changed face of America and is... Read More
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your... Read More
Non-Aggressive Marketing Ideas for Enterpreneurs
Do you cringe at the thought of trying to promote... Read More
Getting Ideas for Your Postcards
If you're going to do postcard marketing on an ongoing... Read More
Create Free Internet Buzz with Your Workforce
There are many different ways to increase your traffic on... Read More
Quick Postcard Design Tips
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.So... Read More
Using Purchased Leads
A little advice about using leads that you purchase from... Read More
Developing a Contact List- Part Two
In a previous installment, we spoke about how to come... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
How To Market Effectively Even If No One Understands What You Do
So how do you effectively market your product or service... Read More
Networking the Media
The media is a business's absolute best friend. It is... Read More
Communicating Our Attitude
The goal of successful marketing is to create long lasting... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
A Forgotten Marketing Tool ? The Postcard
The postcard can be a very powerful marketing tool. Many... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
4 Ways to Get a Prospects Attention Fast
Can you remember the last dozen advertising messages beamed at... Read More
Marketing On The Cheap: Speak Out!
No matter what business you are in, you probably have... Read More
A Look at Brochure Printing Services
A brochure can be a wonderful promotional tool for a... Read More
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has... Read More
Why Referral Business Is So Valuable
With so much money invested on innefective advertising, it's time... Read More
What Is Better Than FREE?
Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More
Keeping Your Mailing List Clean and Efficient
Your mailing list retains its value best if... Read More
Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM?... Read More
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
Small Business Pricing Strategies
Think the best way to get more customers is to... Read More
A Jack Of All Trades Is Often The Master of None
You've heard variations of that saying your entire life. Consider:... Read More
Dont Let Your Business Cards End Up in the Trash
Business cards are such wonderfully creative little marketing products. Most... Read More
Take the Logo Litmus Test
Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More
Niche with Passion and Reap Your Financial Rewards
One of the keys to creating a successful business is... Read More
If You Can?t Answer This Question Your Business is Doomed!
How do you answer the seemingly easy question, "What do... Read More
Why Smart People Dont Know How to Market
As an educated professional, your success is based on what... Read More
Build Lifelong Networks With Your Own Barter Group
I don't know if you have ever seriously considered bartering.... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because... Read More
Are You Ready To Research Your Market?
Picture this. You develop some product or service, spend countless... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your... Read More
Successful Non-for-Profit Fundraising Letters Share Eight Qualities
You'll be encouraged to know that the art of writing... Read More
25 Ways To Get More Business
Special Requirements for Reprint: we ask only that... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to... Read More
Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More
If you want to substantially increase your tourism prospects and... Read More
Marketing in Business and Commerce in the New Consciousness
The point is what you give to another you give... Read More
Linking Features & Benefits
I'm sure that you've had those Eureka! moments, too. When... Read More
Eight Steps To A Great Marketing Plan
Step 1: Where Am I Now? Before you decide where... Read More
Flesh Eating Spiders And Other Marketing Horrors
After a friend was bitten by a spider, I decided... Read More
Why Do They Buy?
A recent issue of Entrepreneur magazine included a marketing story... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically,... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering,... Read More
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