Give me a Referral any Day - the Power of Networking

I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was ? a speedy solution was necessary BUT I did not know anybody who repairs freezers. For the... Read More

Four Keys For Successful Foundation and Corporate Fundraising

Earlier in my career, I worked for a training and technical assistance service provider with significant revenue from foundations and corporations. What was the key to success? It was targeted fundraising based on the needs of the donors.Unfortunately, many organizations take another approach. They send a shower of requests hoping... Read More

Discovering The Benefits That Hook Your Prospect

Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features."So how do you tell the difference, anyway? And how do you choose which ones will get your prospect's heart pumping?First, let's set the parameters: A feature is a... Read More

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas

35 Ideas to Spark Your Creativity:There are 3 ways to grow any business. Just 3:- Get more customers- Get more from each sale- Sell to each customer more frequently.That's it - everything else boils down to some variation of these 3 activities.Most owners and managers want to grow their business.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Earning the Right To Sell With Stats ? 10 Steps to Greatness

We could learn a thing or two from pro sports.Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen.Those stats are cited by commentators during the game,... Read More

Do You Have This Important Tool in Your Marketing Arsenal?

Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Even for a business whose... Read More

Perceived Value Is In The Eye Of The Beholder

Q: My partner and I are having a hard time coming up with what we feel is the perfect price for our new product. We know what competing products sell for, but we don't know if it's better to price our product cheaper than theirs or charge more based on... Read More

3 Strategies to Market Your Business Even When There?s No Money

Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.The following three strategies... Read More

How to Turn More Referrals Into Paying Clients

60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals. Yet when asked about the process they so successfully use to get those referrals and turn them into paying clients, most will have a puzzled, deer-in-the-headlights, stupefied look on... Read More

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For Ongoing Success, Make Marketing a Habit

Make Marketing a Must, Not a MaybeWhen business is booming,... Read More

The Process of Change in Marketing Approaches

In a world economy that is in constant flux and... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2

NB: You can read part one here: ... Read More

Direct Mail Strategy - Brand Identity Guru

1. Know your purpose: What do you want your direct... Read More

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your... Read More

Getting Your Services Used

Every day I talk with professional service providers who do... Read More

People Do Business with People They Like

People do business... Read More

Brochures that Generate Sales Leads (and How to Write Them)

One rule in direct mail is that your letter sells... Read More

Have You Sold Your Internal Customers?

You can make the sale. You know your core message.... Read More

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More

Have Something Good To Say

If you don't get this right, you can just forget... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of... Read More

Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are... Read More

Use The Neglected Weapons In Your Marketing Arsenal

Business marketers have a lot of weapons in their arsenals... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More

10 Beer Budget Event Marketing Tips

Are you planning an event or participating in a trade... Read More

Using Direct Mail

The advantages of using direct mail to promote your home-based... Read More

Marketing Strategy - Getting the Marketing Groove

Wouldn't it be great to have a year where your... Read More

Does The Market Really Want It?

At the very heart of any successful marketing strategy is... Read More

Mailing Lists ? Keeping it Simple

The right direct mailing list targets people who want your... Read More

The Power of because...

"Do it!", "Do it now!", or "Do it because..."Which of... Read More

Six Essential Principles for Marketing to Women Business Owners

Marketing to women entrepreneurs is not difficult. You just have... Read More

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact... Read More

Questioning the Data of Demographic Off The Shelf Marketing Products

I have been working on a direct mail campaign for... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these... Read More

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if... Read More

Using Business and Greeting Cards Effectively

Business cards and greeting cards almost go hand in hand... Read More

Meaning and Marketing - The Trigger

In previous articles under "Meaning and Marketing", we have learned... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More

Youre Halfway There!...Or Not Part 1

The year is almost over and the last half of... Read More

The Power of Thank You

Sometimes we loose site of the small things in life... Read More