Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Two of the easiest ways to find good... Read More
7 Great Ways to Market Yourself and Your Business to Help Increase Sales
Do you own a business and need ideas on how to market your products or services to your customers? Well, the one thing that every business owner needs to know is that in order to survive, you need customers willing to spend their hard earned money for your products or... Read More
6 MUST Have Strategies To Make Big Bucks with Big Ticket Items
Strategy #1: Change Your Mindset That's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark. It's the intangibles which make Big Ticket marketing tougher to come... Read More
Network Marketing Is Definitely A Relationship Business
Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the... Read More
Key Marketing Strategy - You Need To Stay Visible!
If you want to get consistent results from your marketing, you need to stay visible to clients and prospects. But, how do you do that?It's not going to do you a whole lot of good if you produce a bunch of great marketing stuff and nobody ever reads it. And,... Read More
Misrepresentation - Through Silence!
We're back to the subject of ethics, more specifically, business ethics.But unlike ethical dilemmas we've discussed in the past - when people are confronted with bizarre, freak circumstances they had never planned for, and then face agonizing choices regarding how to react - I'm now talking about cases where people... Read More
How to Up-Sell Change
As Freud cautioned, it's insanity to keep doing the same thing and expect different results. You know things have to change. Business as usual is a guarantee to fail. Your boss supports you, but is fairly lukewarm about resources and time commitments. Your staff agrees but then claim they are... Read More
The X Factor
So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10.Eagerly, you monitor your site's progress as it slowly makes its way up the... Read More
Gaining Business Intelligence
A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset ? your customers ? can make or break... Read More
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.1)... Read More
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The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is... Read More
How to Avoid Giving Away Free Consulting
After spending 30 minutes in a coffee shop with a... Read More
So What Do You Do?
Once you have the attention of a business prospect, at... Read More
Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars?Just follow... Read More
Effective Tips For Telemarketers
I had a telemarketer call me recently. Here's a rough... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy.... Read More
Recipe for Success
Special event and a special recipe- hand it out on... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
Keep Costs Down and Keep the Marketing Strategy Simple
One of the biggest mistakes we could make as business... Read More
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the... Read More
The Six-Step Process That Grows Your Business
1. Examine your clientele and define your ideal client. Of... Read More
Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's... Read More
Plant a Seed and Watch Your Business Grow
Do you have all the business you could possibly want... Read More
Networking Basics Turn Yourself Into A Profit Making Giant
I would like to introduce you to one of my... Read More
Youre Halfway There!...Or Not Part 1
The year is almost over and the last half of... Read More
Why Direct Mail Advertising Works And How To Lower Your Costs
I met a lady who said she received a notice... Read More
Whats Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of... Read More
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can... Read More
50 Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
The 5 Musts of Marketing
For most of the small business owners I work with,... Read More
Five Tips to Make Your Marketing More Creative
Same old same old just doesn't sell anymore. To... Read More
Tipical Mistakes in Marketing
To prevent the risks of a promotion campaign for our... Read More
The Importance of Business Marketing
Business marketing is one of the most important parts that... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength... Read More
Quick and Instant Marketing Soup
Everything happens Quickly and Instantly on the Internet. In the... Read More
Encouraging Contact
The small time promoter has to work hard and on... Read More
How To Create A Complete Referral Marketing System
These steps are taken from the Referral Flood Marketing Program.... Read More
Increase Sales With Travel Incentives
Today's business environment has changed dramatically over the past 10... Read More
Target Your Market
Your market is not everybody, as so many small businesses... Read More
How to Add Warmth, Color & Texture to Your Advertisements
"?A powerful agent is the right word?" --Mark TwainAnd what... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got... Read More
Meaning and Marketing - The Trigger
In previous articles under "Meaning and Marketing", we have learned... Read More
Want To Impress Customers, Win Clients and Influence People?
Remember the baseball cards kids traded while... Read More
Celebrity Product Placement: A Primer
With more and more companies wanting to integrate their products... Read More
After Your Postcard Mailing: Follow Up with Finesse
I've heard a lot of people lament the fact that... Read More
Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or... Read More
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business... Read More
Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing... Read More
Your Marketing Message
Your message is first among your weapons in the battle... Read More
Incestuous Relationship Between Football and Marketing
Thousands eyes were fixed. Hearts were beating hard against the... Read More
Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2
As discussed in part 1 of this article, "Your Private... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Marketing Through Associations
©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More
How Can I Break Into Cliques?
Have you ever gone to a networking function and seen... Read More
Demographics For the Masses
Information is the lifeblood of the economy. That's especially true... Read More
How to Brief a Marketing Agency
A new client recently emailed us a brief here at... Read More
There?s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms... Read More
Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon
This is how the conversation went on my follow-up visit... Read More
To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
Arts Marketing : Suggestions for Students and Beginners
Many artists create art but when it comes to marketing... Read More
Tracking Your Way to the Top!
I often wonder how people without a plan know where... Read More
Limited Time Only (Shh! Its A Secret)
Under normal circumstances, you'd shout it from the rooftops. After... Read More
How To Create Urgency So People Buy Now
..products or services now. They may not revisit your web... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client.... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell... Read More
Pre-Cleaning and Updating Addresses in Your Database
When you send a direct mail piece using the Addressed... Read More
What Does Your Business Card Say About You? - Making A Great First Impression!
Interesting article in USA Today that I read this week... Read More
The Power Of A Story
If you want your marketing to be effective, you absolutely... Read More
What Is Multi-Level And How Should It Be Worked
Multi-level marketing is really a partnership. You go into... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
The Surprise Inside!
Think about all those Cracker Jacks you ate as a... Read More
Direct Mail Postcard Rules
It's a fact that your customers are your best leads.... Read More
How to Expand Your Target Markets
Are your products or services geared towards only one target... Read More
Marketing on the Cheap: Write? Right!!
We all know the value of writing articles for promoting... Read More
5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires... Read More
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