Ten Crucial Questions
Ten Crucial Questions for Your Business Future I'm a business coach. I've worked with hundreds of small, medium and very large business, and over the course of the past eleven years, I've asked my business coaching clients endless questions which have helped them achieve much greater levels of... Read More
7 Ways a Copywriter Can Help Your Business Succeed
Think you can't afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business.#1 ? Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web... Read More
An Internet Marketing Strategy that Works
You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic... Read More
Collecting Customer Data The Easy Way
Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. But, if you don't have a large marketing budget for market research, what can you do? There a four easy and inexpensive ways to gather marketing data by using your... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all. The noise from the crowd rises and falls in a steady drone while flashing lights... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card? If you belong to a large corporation, you were probably issued... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul McCartney all have in common?Well, the simple truth is... they're all... "Baby Boomers"!The "Baby Boomer" generation accounts for all of us born between January 1, 1946 and December 31, 1963.Here's a few interesting facts about the baby boomers in general:First,... Read More
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art that needs to be learned and perfected. Depending on the type of business you run, the development of a good classified ad can boost your annual sales by an average of £5,000 to £20,000 or more.You must first of all... Read More
Creative Online Marketing For Salespeople and Business Professionals
New to a sales career? Want to market yourself but don't have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?Does this sound like you? This was what I felt like when I got... Read More
When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips
There comes a time in every small businessperson's life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient.But how many times have you gained... Read More
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Online Magazine Subscription Services Make Shopping Online Fun For Magazines
If recreating the old experience of subscribing to magazines by... Read More
Five New 5 Ps!
NO! When I say "5 P's", I'm not talking about... Read More
Inform vs. Excite
excite v. 1 a: to call to activity b: to... Read More
What The Heck Is An Eponym, And What Does It Mean For Your Brand?
Today I've decided to share with you a new word... Read More
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is... Read More
How to Tie a Tie and How To Kiss - What Do They Have In Common?
How to Tie a Tie and How To Kiss -... Read More
Developing a Contact List- Part Two
In a previous installment, we spoke about how to come... Read More
How to Leverage Your Most Powerful Marketing Tool
Second in a series of three articles:What if you could... Read More
URL Everywhere? Offline Marketing For Online Success
Your URL (www) should be everywhere and more.I know many... Read More
Fundraising Letter Envelopes: How To Make Them Irresistible
Readers spend only a few seconds deciding the fate of... Read More
Why You Buy
Behavioral economics is a new science that sheds light on... Read More
5 Ways To Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links,... Read More
Marketing to a Critical Mass
In "Developing a Marketing Plan", we covered the first steps... Read More
Business Marketing Strategy
The term business marketing strategy might sound like it is... Read More
Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do... Read More
Why Target the Matures
The "Matures" are the generations that came along between 1909... Read More
Small Business Marketing Tip - Get Attention and Be Remembered
We live in a world of noise ? not just... Read More
Positioning For Success
According to military historian David Chandler the campaigns of Napoleon... Read More
How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!
How Toyota Captured the #1 Market Share . . .... Read More
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my... Read More
20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
How Can I Break Into Cliques?
Have you ever gone to a networking function and seen... Read More
How Gratitude Works
Want to know what the highest-impact, lowest-cost tool is in... Read More
Do this One Thing and Beat 85% of Your Competition!
Maybe you don't want to work that hard, or maybe... Read More
Direct Marketing: Overlooked, Underappreciated, and Unstoppable
Every business needs customers, but more importantly every business needs... Read More
Happy Hunting!
Before you ever get on the telephone, send a marketing... Read More
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v.... Read More
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
How to Pick a Winning Business Name
What's in a name?Think of your business name as an... Read More
Meaning and Marketing - The Hurricane
I step outside my back door and look at some... Read More
Do You Really Know Your Prospect?
I'd like to introduce you to someone. I don't actually... Read More
Massage Therapists Can Now Make More Money
As a massage therapist, your income is usually limited by... Read More
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable... Read More
Small Business Pricing Strategies
Think the best way to get more customers is to... Read More
What You Need in Your Marketing Calendar
Marketing calendars are used by many businesses to help keep... Read More
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash... Read More
How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit
Motivating strangers to give their money away is one of... Read More
Explode Your Sales With Free & Exclusive Content
Offering free and exclusive content to ezine publishers and webmasters... Read More
Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
Loyalty Cards ? Tips To Consider Before Committing To One
Loyalty marketing has been around for as long as retailing... Read More
How Your List Affects Postage Costs
HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More
Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just... Read More
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come... Read More
Communication Breakdown - Dont Let It Happen To You
Do you have Communication breakdown?How are you communicating with your... Read More
Your Marketing Plan - Prerequisite to Success
Marketing is a vital aspect of a business' operations. It... Read More
Marketing Strategy - Whats Your System?
Where Do Most of Your Clients Come From?Is it from... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing... Read More
What to Look for in Display Graphics and Trade Show Graphics
Display graphics are graphic images used for illustration or "display"... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a... Read More
Networking, iNetworking, What Is The First Rule?
Networking on the Internet is the same as networking in... Read More
Consumer Thinking And Search Marketing
12/20/04According to a recent article by ComScore Networks, about three-quarters... Read More
The Most Powerful Marketing Weapon Ever Invented
It was probably first discovered out there in the caves... Read More
Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item... Read More
Top 10 Marketing Pitfalls
Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More
Networking Basics Turn Yourself Into A Profit Making Giant
I would like to introduce you to one of my... Read More
Market Planning -- Getting the Word Out
"There are those who get things done and those who... Read More
Your Elevator Speech ? Have You Updated Yours Recently?
Do you have an elevator speech? Does it get people's... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
Why Smart People Dont Know How to Market
As an educated professional, your success is based on what... Read More
Ready, Aim, Fire...Oops...Wheres The Target?
Everywhere you go on the Internet you find the words,... Read More
Sleigh Bells Ring...And Cash Registers, Too
During the holidays, folks everywhere shop many long hours to... Read More
Effective Marketing
For any business to be successful whether on or offline... Read More
Breaking The Voice Mail Barrier
Even if you never place a cold call, you still... Read More
Why You Dont NEED a Marketing Plan
If you pick up a copy of the November 2003... Read More
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