Youre Halfway There!...Or Not Part 1
The year is almost over and the last half of this year will fly by just as fast as the first half. Are you on target for meeting your business goals for this year?If you answered yes, congratulations! Keep reading for ideas that will help you stay on track.If you... Read More
Mastering the ABCDs of Small Business Marketing & Selling
I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you're selling, but I still see the flow for virtually every small business. If you acknowledge and understand the flow for your own business then you can implement... Read More
When Designing Postcards, Aim for Refrigerator Door Mindshare
If you want to design effective marketing postcards, then aim for "Refrigerator Door Mindshare." By this, I mean that you should create a card that someone would be proud to display on his or her refrigerator door.The image on the front of your postcard should be simple, but attractive. I?ve... Read More
Refresh Your Web Site
So you have a Web site. And so does most every business these days. But what you really need is a way to set your business apart from the competition, an online presence that will keep clients and prospects coming back again and again.As usual, outstanding content may be your... Read More
Determining Visitor Types
The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with... Read More
One-A-Day Marketing Vitamins
Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one.Below is my... Read More
Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act together over the past year. Well, there are.(1) Review your past marketing activities and resultsTake some time to review all of... Read More
Motivating Shoppers with Online Coupons (Part 2 of 2)
Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Today we'll focus on how to create great landing pages and the use of... Read More
The Top Seven Marketing Mistakes
In my view, nearly all government statistics about reasons for business failures are nonsense.Undercapitalization, inexperience, or poor management are usually blamed for all business disasters.Of course, there can be one or several more causes that result in a business going "belly up."However, from what I've seen, marketing mistakes are by... Read More
The Fine Art of Relationship Marketing
The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. It's gathering support of your friends, peers, and business contacts. It's developing strong, lasting, unique relationships with your most valuable asset, your customer. It's what keeps... Read More
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Small Business Marketing; Abstract Philosophical Discussion
Our bodies work like our small businesses. They work best... Read More
Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted
Business marketing is essential for professional services, such as consultants,... Read More
Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal... Read More
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great... Read More
The Money Making Secret of The Toll Booth Position
I'm a marketing consultant and at one of my client-companies,... Read More
Marketing Strategy - Getting the Marketing Groove
Wouldn't it be great to have a year where your... Read More
Promote your Business and Products through Submitting Articles to Top Web Sites
Articles submitted to online publishers bring your site new visitors... Read More
Get More Clients From Networking - Follow The Rules Of Dating!
If you're a business owner, you probably spend quite a... Read More
What the Heck is a Campaign and Why Do I Need to Do One?
Many people ask me, "What is a postcard campaign, exactly?"... Read More
Notable News - Its Not About You!
You enjoy what you do. In fact, you love your... Read More
Beware of Magazine Style Yellow Pages Ad Design.
I have been designing Yellow Page ads for the past... Read More
Nine Advance Networking Skills for Seasoned Networkers
A seasoned networker knows the real meaning of networking --... Read More
How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
The Bare-Bones Basics Of Multi-Level Marketing
Multi-level marketing is the biggest growth industry in the 1980's.... Read More
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
4 Easy Ways to Get Free Marketing Exposure
Are there really ways you can get valuable marketing exposure... Read More
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market... Read More
A Perfect Partnership for Business
Too often we small business owners get caught up in... Read More
5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically... Read More
How To Use Humor Successfully In Your Business Communications
For generations people have been saying that laughter is good... Read More
Newsletters - A Great Way to Build Business Relationships
This is an excellent way to grow your business using... Read More
Smart Ways To Rocket Launch Your Profits
If you really want to pull more profits from your... Read More
Beyond Repair: The Fixed-price Model
Don't get me wrong. I certainly don't think the majority... Read More
Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write
In the fundraising profession, appeal letters that you mail to... Read More
The Magic of Using Booklets for Tradeshow Giveaways
Candy, squeeze balls, pens, and key chains -- these provide... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message.... Read More
Three Simple Ideas That Increase Profit? FAST!
Are you spending more time trying to get new clients... Read More
Fair Measures Corporation
A case study in online "thinking outside the box" The... Read More
Stretch Your Marketing Reach
One of the most cost effective marketing strategies you can... Read More
Marketing Strategy - Whats Your System?
Where Do Most of Your Clients Come From?Is it from... Read More
How To Start A Mail Order Business
The Mail Order business is not a business of itself,... Read More
Refresh Your Web Site
So you have a Web site. And so does most... Read More
Keeping Pace with Business Marketing
Today's business marketing rules are different than they were in... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Listen To What The Marketing Experts Say
But more importantly, watch what they do. If you do... Read More
Budget Your Branding
It is very important to regularly monitor your advertising activities... Read More
Secrets of Trade Show Success
The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More
Who is Your Perfect Client
When I started my coaching practice I believed that I... Read More
5 Ways To Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links,... Read More
Reach Thousands of Your Prospects, Absolutely Free
I'm big on getting maximum marketing exposure at the lowest... Read More
Winning At Business With Your Marketing Game Plan
Stuart from Colorado had talked to a number of marketing... Read More
So What Do You Do?
Once you have the attention of a business prospect, at... Read More
Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials
1. It costs less to delegate to a professional than... Read More
Two of the Biggest Hurdles
As I was preparing for a presentation recently, I was... Read More
Determining Marketing Effectiveness Even If You Didnt Track
What if you've done a variety of marketing activities over... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Business Leads
Anyone who runs their own business can tell you how... Read More
Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers
Are you willing to spend $1.25 to raise $1? To... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
Beware of Magazine Style Yellow Pages Ad Design.
I have been designing Yellow Page ads for the past... Read More
Translation and Your International E-Commerce Strategy
Most businesses realize that they are simply a click away... Read More
Money-Makers Secrets to Renting Profitable Mailing Lists
As an entrepreneur involved in selling and/or promotion... Read More
Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords
Fellow Publicity Insiders, what does... Read More
5 Tips to Grow Your Business Globally
Entering into Global markets is a great way to organically... Read More
Can Message Board Marketing Work For You?
One of the things that makes the Internet fun is... Read More
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed... Read More
Marketings Nuclear Weapon
Three seconds. That's what you have to convey your message.... Read More
Motivating Your Target
There's just no time to waste in a cyber day;... Read More
Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward... Read More
Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business
"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More
Three Alternative Methods On Getting Quality Testimonials with Bonus
Here are three alternatives to increase your testimonial numbers or... Read More
Marketing Mimics Life
Clichés. We've all heard them...and hear some of them so... Read More
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications... Read More
Developing a Contact List- Part Two
In a previous installment, we spoke about how to come... Read More
Postcard Mania
Will postcards be an advantage for you?The latest craze these... Read More
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