Meaning and Marketing -- The Links
You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it -- your definitions. If you don't, you will. Just get on the road. That's all you have to... Read More
Website Promotion Strategies For Targeted Web Site Traffic
If you're looking to drive more targeted traffic to your web site, you'll want to pay close attention to the website promotion strategies presented in this article. As an internet marketer, or a want to be internet marketer, you know that web site traffic is your livelihood. Without it you... Read More
Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.Five common mistakes many people make are;1. Talking too much.Enthusiasm sells! But don't talk too much... Read More
Niches - The Path to More Profits
Hey, as business owners we CAN'T be all things for all customers. I mean it would be fantastic if we could, however, you just can't meet the needs and wants of everyone, you would run yourself ragged trying :o(BUT ... that doesn't mean you throw your hands up in dispair... Read More
Writing Guarantees that Sell
"This offer is good but can you guarantee it."Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.So, what makes a good guarantee? Besides the obvious, "I guarantee it," strong guarantees... Read More
Take My Commitment (to Your Biz) Quiz!
Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?Here's 10 questions to help you find out:(1) Have you taken the time to... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling ? The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with -... Read More
Two kinds of Advertising for a Marketing Strategy
Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and... Read More
Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated... Read More
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have difficulty nailingdown time to market. I too fritter away time at trivialtasks like organizing paper clips, shuffling paper from onestack to another, updating... Read More
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What Are Focus Groups & How Do They Work?
Businesses and other organizations use focus groups to research consumer... Read More
Be a Smarter Marketer - Learn the L-A-W for Trade Shows
People attend trade shows because they are in a specific... Read More
Are Your Prospects Walking Out on You?
After 11 years in sales, I've put together and delivered... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives... Read More
Online Advertising Versus Traditional Media Advertising
Before I compare today's online advertising with traditional media advertising... Read More
Reinventing The Wheel
Revolutionary ideas have always been the mark of mankind. It's... Read More
How To Choose a Qualitative Research Market
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More
Who is Your Perfect Client
When I started my coaching practice I believed that I... Read More
Marketing Flat? Is It Your Plan or Your Vision?
60+ hour workweeks, cash flows that constantly keep you up... Read More
Trade Show Exhibit Booth ? 7 Tips to Improve Yours
Once you have decided to participate in a trade show,... Read More
Is Most Marketing by Small Businesses KILLING THEM?
I just collected my mail. As usual, more than 80%... Read More
Business Promotional Items ? How to Stimulate Word of Mouth Advertising
If the promotional items you give out end up in... Read More
What Can Star Wars Teach You About Creating a Buzz for Your Business?
Many people think marketing is some type of mystery that... Read More
Beyond Fear And Greed: Emotions That Sell
Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More
Packaging Trends You Cannot Overlook (part #1):
1) People are buying in smaller quantities. Our busy lifestyle... Read More
The Power of Thank You
Sometimes we loose site of the small things in life... Read More
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You... Read More
Ten Tips for Creating a Winning Proposal ? Part 2
Part 1 of this series described five critical components for... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More
5 Ways To Entice Your Parallel Market to Trade Links
Lots of people get confounded when attempting to exchange links,... Read More
Future of Marketing Part 2
In Part 1, I discussed how traditional marketing is no... Read More
Trade Show Marketing ? Getting Prepared for the Big Event
With the increase in number of tradeshows being held across... Read More
How to Turn More Referrals Into Paying Clients
60% of all small business owners, sales and solo-professionals claim... Read More
Referrals . . .The Secret Weapon
Are you getting referrals from you customers? If not, you... Read More
A Tool For Selling New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
10 Effective Ice Breaking Questions
Whether you go to a Chamber of Commerce event, a... Read More
Write Better Web Content
If you're reading this article, chances are that you, like... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
Winning At Business With Your Marketing Game Plan
Stuart from Colorado had talked to a number of marketing... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing... Read More
The Most Powerful Marketing Strategy Available To Small Businesses
Most small business owners want to generate huge profits, with... Read More
How to Use Business Cards to Network and Market Your Business
You've had one thousand of the finest, most eye-catching business... Read More
Why Referral Business Is So Valuable
With so much money invested on innefective advertising, it's time... Read More
Communicating Our Attitude
The goal of successful marketing is to create long lasting... Read More
How Effective Customer Surveys Will Help Innovate Your Business
Have you ever wondered why the phones aren't ringing the... Read More
Sell Your Name, Not Your Product
Do you know what the majority of people sell? I... Read More
What Does Your Logo Color Say About Your Business?
And not only your logo, but also your website, your... Read More
The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking... Read More
Budget Your Branding
It is very important to regularly monitor your advertising activities... Read More
How to Set (and Get) the Right Prices
Which product feature of yours is every buyer keen to... Read More
Your REALTORŪ Marketing Plan
The steps to creating an effective marketing plan begin with... Read More
50 Unbelievable Benefits Of Joint Venture Marketing
What Is A Joint Venture?A joint venture is an agreement... Read More
Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?
Maybe you've heard these different marketing terms, maybe you haven't.... Read More
Create Your Own Rumors
A consultant new in the city asked me how I... Read More
How to Give Your Biz a Boost with a Summer Marketing Makeover
Are you on track for hitting all your business goals... Read More
Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- I discussed how to consider both... Read More
Small Business Pricing Strategies
Think the best way to get more customers is to... Read More
Creating Your Unique Selling Proposition or USP
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
Color Part 1: Accuracy
Color is one of the most difficult parts of a... Read More
Rising Postal Rates? Don?t Cut Down the Direct Mail
The United States Post Office in the past had some... Read More
Judge Rules in Consultant?s Favor with 80-20 Rule
I opened the registered letter and was shocked. My best... Read More
Be Prepared for Marketing
For most businesses, making a sale is all important. However,... Read More
When The Stars Align - Choosing the Right Entertainment
Savvy event producers follow the Golden Rule: know thy audience.... Read More
Marketing the Government for Profit
Steps and tips on marketing your business to the government.Fact:... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials
You DO use direct marketing for your small business? right?... Read More
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only... Read More
Off The Shelf Software for Making Business Lists
Available to all small businesses are business lists, which come... Read More
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making... Read More
Marketing Messages: Your 10 Most Important Business Principles
As a self-employed professional, you have two basic strategies for... Read More
Take the Logo Litmus Test
Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional... Read More
Marketing Tips: Free First
When people think about promoting their business, the first thought... Read More
T.E.A.M Profit
As you network and meet other business owners, keep this... Read More
Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll... Read More
Develop Your Curiosity And Increase Profits
If anyone was to ask me what my greatest strength... Read More
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