The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available... Read More
Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. We learned quickly that professional auto... Read More
Take a moment to reflect on the current reality of your business. Is it everything you dreamed it would be or is it more like a nightmare?Regardless of the current reality, your business can always improve. But how do you grow your business from its current reality to the business... Read More
The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience.My Dad and I attend every year.... Read More
Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising.1. Maximum Exposure for Your Sales MessagePostcards are delivered "ready to read".... Read More
Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking.The solution? Create a marketing brain trust.Use the... Read More
TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem. And the poor recipient, who only has limited time in his/her day,... Read More
Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network: "Simply based on population growth trends, if a... Read More
You're probably familiar with e-mail signature (or "sig") files - they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files - even the newer versions of AOL.I've heard... Read More
Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with... Read More
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We all work hard to attract even one paying client.... Read More
Do sales come from your ezine regularly? How many well-written... Read More
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As Claude Hopkins presented in his Scientific Advertising many decades... Read More
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Building business relationships through networking is a great way to... Read More
A seasoned networker knows the real meaning of networking --... Read More
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There aren't many things in life that you would get... Read More
One of my associates sent me a promotional email she'd... Read More
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Here are some questions to get your thoughts and cash... Read More
Do I need a web site? That is the question... Read More
I nearly panicked recently! Well, maybe a slight exaggeration but... Read More
I recently drove by a business that had a sign... Read More
"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More
The Driver of All Marketing EffortsYou need to determine what... Read More
Thank-you letters are one of the most important letters that... Read More
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1. Personal Unlike an advertisement in a trade publication, which... Read More
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A marketer whose advice I generally respect recently published an... Read More
Ten Crucial Questions for Your Business Future I'm... Read More
Fellow Publicity Insiders, what does... Read More
The challenge in business-to-business direct mail is knowing where to... Read More
You couldn't help but be captivated by the unbelievably cute... Read More
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