Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits
With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers. Here is a concrete example to illustrate my point.Joe's Civil War... Read More
Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can't succumb to impulses. Instead, you must carefully decide on an item that will help meet your... Read More
Incentives For Customers? Whats New?
Lost & Found for the 21st CenturyHere in the 21st century our lives have become more and more reliant on mobile items. As we go through our days, keeping a mental log of everything we have and where we have it becomes more and more difficult. It is inevitable that... Read More
What Does Your Business Address Say?
If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think your marketing strategy.A Rural Route 2 address can plainly say your business might be in a bedroom at home, or worse, in the barn. Does 27... Read More
The A-Z of Exhibiting Overseas
Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product's export suitability; explore the strength and scope of your... Read More
Help! What Happened?
Let's be honest, when you're writing sales material for a product, there are a frightening number of things that can go wrong, aren't there?Remember Murphy's Law: what can go wrong will, and at the worst possible moment. Well, we're going to try to gain some control over events and the... Read More
Top 10 Tips To Market & Build Your Professional Practice
In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at... Read More
2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around
Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.I've used this technique for... Read More
How to Develop an Effective Company Profile -- and Why
What is a company profile? A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve. Your company profile helps potential customers to understand your business as well as to understand... Read More
10 Start Up Marketing Tips
This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long... Read More
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How Simple, Small Changes Can Add Real Money To Your Pocket
I want to share with you a story. This story... Read More
Mastering the ABCDs of Small Business Marketing & Selling
I believe that small business marketing and selling follows a... Read More
Marketing With Brochures
With the explosion of the internet and online businesses many... Read More
How to Turn a Marketing Calendar into Marketing Success!
Do you have a list of marketing ideas that you'd... Read More
Optimizing Your Email Marketing
Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More
Every Days a Holiday!
You probably know that February 2nd is Groundhog Day. But... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
An Example of Understanding Consumer Thinking
A church in my community provided me with one of... Read More
Increase Sales With Travel Incentives
Today's business environment has changed dramatically over the past 10... Read More
Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More
If you want to substantially increase your tourism prospects and... Read More
Three Simple Keys Will Make Your Customers Stick
Do you spend a lot of time and energy courting... Read More
Color Part 2: Formats and Systems
There are several color formats and systems available for mixing... Read More
What The Heck Is An Eponym, And What Does It Mean For Your Brand?
Today I've decided to share with you a new word... Read More
Pricing Strategies in Marketing
Price is an often overlooked marketing strategy, as many tend... Read More
Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny... Read More
Six Ways To Attract New Customers To Your Restaurant
Without new business, your restaurant won't be able to grow.... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives... Read More
Attracting New Business on a Shoestring Budget
In a recent marketing workshop I attended, I discovered that... Read More
The Exiler
THE EXILER (your search for true brand attributes ends here!)With... Read More
Budgeting for a Postcard Mailing
If you've never done a postcard mailing, you're probably wondering,... Read More
Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits
"What do you do?""I'm a CPA. What do you do?""I'm... Read More
Marketing to Success on a ZERO Budget
TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to... Read More
A Simplified Marketing Plan that Works!
When I started my first business in 1981, I researched... Read More
Timing and the Right Product Will Make Your Dreams Come True
Are you looking to erase your debt, buy that new... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given... Read More
Provacative Research Works
If you want to double your business, then you need... Read More
Why Most Marketing Videos Dont Work
Every now and then I will meet someone who has... Read More
Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords
Fellow Publicity Insiders, what does... Read More
The Advantage to Buying Promotional Products Online
Buying your promotional products and corporate apparel online provides five... Read More
7 Cheap & Easy Ways To Get Prospects
Here are some quick techniques you can put into place... Read More
The Six-Step Process That Grows Your Business
1. Examine your clientele and define your ideal client. Of... Read More
Putting Your Website to Work
Websites have replaced the brochure as the "must have" marketing... Read More
Marketing Brain Trust
Rest assured that no matter how smart you are, you... Read More
Marketing Yourself and Your Business to Thriving!
We all watch the commercials on TV. We hear them... Read More
Create a Blueprint for Your Success
Having a strong foundation enables you to build a thriving,... Read More
When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips
There comes a time in every small businessperson's life when... Read More
Simple Marketing Idea - Big Marketing Results!
Have you ever noticed how many times it's the simplest... Read More
Marketing From Both Sides Of The Ball
In the world of business, marketing is often conveyed as... Read More
Take My Commitment (to Your Biz) Quiz!
Starting and managing a successful small business takes time, energy,... Read More
Whats Your Selling Sentence?
What's your Selling Sentence? If you have a business, you... Read More
More Marketing Dope
Direct marketing can make you very successful, but you've got... Read More
Promotional Lanyards to Market Your Products and Services
It has become fairly common place to see Id badges... Read More
Where Are Your Leads Coming From?
Most B2B marketers spend a great deal of time analyzing... Read More
Marketing Got You Stumped?
It's not unusual for entrepreneurs to find the whole idea... Read More
Overcoming Resistances To Marketing a Practice-Part 2
In Part 1 of this article, "Resistances to Marketing a... Read More
Receiving a Brochure Printing Quote
Brochures are a great way to get your message across.... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and... Read More
Slogans: Creating and Using Them In Life, Career and Business
Information is coming at us from all directions nowadays. This... Read More
Marketing On The Cheap: Become a Joiner
Recently I wrote an article on the benefits of joining... Read More
Top Web Site Blunders by Coaches, Consultants and Experts
Of all the web sites belonging to coaches, consultants and... Read More
4 Steps To Increase Your Job Sign Marketing
It's no secret that using a job site sign can... Read More
Take the Logo Litmus Test
Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More
Standards for Dry Washing and Pressure Washing in Mobile Car Care
The industry standard for mobile washing is completing the car... Read More
Packaging Trends You Cannot Overlook (Part #2)
Part #26) Food safety is becoming paramount.What this means to... Read More
Five Tips for Trade Show Success on a Small Budget
No matter how small your marketing budget, your business can... Read More
Private Practice Marketing: 3 More Things I Wish I Knew When I First Started
1) Create systemsCreate systems for everything you do, especially those... Read More
Radio Ads That Get Results
Radio advertising can be a small business's best friend. It's... Read More
Cave Paintings, Baseball and Connecting
There's no such thing as a captive audience--any of us... Read More
Increase Sales With Travel Incentives
Today's business environment has changed dramatically over the past 10... Read More
Marketing to the Affluent - with Wine
With its association to an affluent, sophisticated lifestyle, wine can... Read More
An Internet Marketing Strategy that Works
You can't put up a beautiful (or any) web site... Read More
Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or... Read More
Developing a Contact List- Part Two
In a previous installment, we spoke about how to come... Read More
Packaging Trends You Cannot Overlook (part #1):
1) People are buying in smaller quantities. Our busy lifestyle... Read More
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