Words that Sell
We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. When you know what these proven words are and how to use them to your company's benefit, you'll save both time... Read More
The Future of Marketing Part 1
It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.No more. Small business owners will actually have an edge over bigger companies thanks to the emerging marketing model.Yes, you heard right. Emerging marketing model. The old... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and... Read More
Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can't succumb to impulses. Instead, you must carefully decide on an item that will help meet your... Read More
Improving Lead Generating and Conversation Rates: Think Like a Farmer
John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two... Read More
4 Steps to Successful Offline Event Booths
A great way to gain more local sales is to rent a booth at a fair or bizaar. These can be a fun way to spend the day, and if done correctly a profitable one at that. The following are steps you can take to ensure you receive the most... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. A source that will give you the contact information you need to send a direct mail package to prospective customers who need, want... Read More
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure." But what should you really be sending them? I'm often asked to review brochures or asked about brochure design. But before I make any comments I always ask one question-... Read More
How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, "The Age of Skepticism."Your sales letters must... Read More
How to Avoid Giving Away Free Consulting
After spending 30 minutes in a coffee shop with a potential client, I realized that the sheet of paper they were writing on was almost full; full of ideas that I had just given away for free. If you consult, coach, or are in the advice-giving field, you may have... Read More
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a... Read More
10 Simple Ways to Boost Your Sales IMMIDIATELY!
Alright you've got yourself a nice website with a great... Read More
How to Use Flyers to Increase Your Business
What benefits will you get from flyers?Flyers are much different... Read More
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are "giving away" their... Read More
Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
Selling To Your Affiliates
While success with any internet marketing program falls on the... Read More
Direct Mail Marketing Generates Sales Leads: Heres How
1. Personal Unlike an advertisement in a trade publication, which... Read More
How to Get a 100% Return on Your Marketing Investment Guaranteed!
One of the most effective ways to market your products/services... Read More
Give It Away Now - The More You Share, the More You Sell!
Give away your knowledge, and you'll make money. How does... Read More
Why Surveying Matters
What is the single most important thing you can do... Read More
Fertilizer For Your Grassroots Marketing
Looking for a great way to drive traffic to your... Read More
Top 5 Ways to Generate Qualified Leads for Your Small Business
Do you ever wonder if you could be doing a... Read More
Focusing Your Marketing Efforts
One of my favorite quotes is often used to describe... Read More
Want To Be A Stronger Marketer? Work Your Marketing Muscles!
You want to be more flexible? You have to stretch... Read More
Market Research ? How Good is the Data?
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
Finding Your Niche: What Do You Want To Be Known For?
In my experience, there are two kinds of small business... Read More
Devious and Deceptive Packaging
Have you read anything in the news lately about childhood... Read More
Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger
Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with,... Read More
A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows
A Complaint? It's a Compliment!What made you mad last week?In... Read More
Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2
As discussed in part 1 of this article, "Your Private... Read More
To Be Successful Sell to Wants not Needs
My mother used to tell me, tongue in cheek, that... Read More
B2B Marketing - Why it Should be Subtle
Subtle adj. Showing or making, or capable of showing or... Read More
Client Attraction Technique #1: Niche Marketing
When asked "what business are you in" many business owners... Read More
Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what... Read More
Nice Guys Finish First
Volunteering your services can be an excellent way to form... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall... Read More
Trade Show Videos Need to be Planned
A few months ago, we attended the recent Austech 2005... Read More
Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll... Read More
Design Does Matter
The idea that good design can improve how people perceive... Read More
Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker
Today, more than ever, the success of meetings relies heavily... Read More
Four Super-Deadly Marketing Sins - And How To Fix Them
It seems nowadays every marketing guru and their brother-in-law has... Read More
Trade Show Display Booth ? A Marvelous Contact System
Trade show booths are one of the best direct contact... Read More
Starting Small Business Promotional Campaigns
So you're starting a small business. You figured out what... Read More
Marketing On The Cheap: Become a Joiner
Recently I wrote an article on the benefits of joining... Read More
Putting Your Website to Work
Websites have replaced the brochure as the "must have" marketing... Read More
Direct Marketing ? Brand Identity Guru Tips
If your company doesn't have a direct marketing program in... Read More
Are You Guilty Of Interruption Marketing?
You muted the commercials on the TV last night because... Read More
Tracking Your Way to the Top!
I often wonder how people without a plan know where... Read More
Sowing and Growing Your Network
The N-word! We all know the value of networking and... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Effective Marketing for Small Businesses
Effective marketing for the small business begins with market researchIf... Read More
Assumption Based Marketing Vs. Fact Based Marketing
One of the most common mistakes in marketing is making... Read More
Everybody Loves Raymond....You Should Too!
Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More
Communication Breakdown - Dont Let It Happen To You
Do you have Communication breakdown?How are you communicating with your... Read More
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a range... Read More
Design, Design, Design
You need only one card, but make it noticeable. Make... Read More
Build a Dynamic Business - 10 Steps to Start You Off
It's where your employees are in a 'special place' when... Read More
10 Surefire Ways to Add Sizzle to Your Brochures
Businesses rely on brochures as their front line in communicating... Read More
Strategic Marketing and Tactical Marketing Know The Differences And Profit
Most people mistakenly assume that when you talk about marketing,... Read More
Timing and the Right Product Will Make Your Dreams Come True
Are you looking to erase your debt, buy that new... Read More
How to Conduct a Successful Fax Marketing Campaign
1. Focus your fax marketing on one objectiveFax is a... Read More
Like Brushing Your Teeth
What do the following things have in common: brushing your... Read More
Why Do They Buy?
A recent issue of Entrepreneur magazine included a marketing story... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
Your 30 Second Commercial
This tip is so simple, that many people we've talked... Read More
Increase Your Profits Through Customer Loyalty
The job of convincing your existing customers to spend higher... Read More
The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable AssetA mailing list of valued customers... Read More
Lead Generation: What Is It worth?
Our business environment has changed dramatically. Companies must now be... Read More
Mobile Auto Detailers and Newspaper Companies as Clientele
If you are a mobile auto detailer or mobile car... Read More
Are Corporate Awards and Corporate Gifts Beneficial for Your Business?
With the increased challenges that all companies are faced with,... Read More
10 Steps To Getting Paid For Your Marketing Materials
How many times have you heard the same sound bites... Read More
Marketing |