D.A.N.C.E. With Me
Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us.Let's take a look at... Read More
Survival Strategies
1. Do the moneymaking things first.For an entrepreneur, generating income is the most important job. Without income, your business will cease to exist.2. Develop a sales and marketing plan.What are you selling? Who is going to buy it? Where and how will you find them? Establish your sales goals, and... Read More
If You Do No Other Preparation
Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get a brochure made up, develop a web site, and get out and start networking without much... Read More
Money Making Real Estate Marketing Ideas
Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality.However, effective real estate marketing does not have to be expensive, complicated, or sophisticated. Sometimes, plain, simple, direct and to the point makes lasting impressions that result in... Read More
Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed
What is a Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services.Joint venture ideas are virtually... Read More
Your REALTORŪ Marketing Plan
The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market... Read More
Business Promotional Items ? How to Stimulate Word of Mouth Advertising
If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances... Read More
Five Cheap Tricks for Promoting Your Business
If you're like me, you're always looking for ways to promote your business - without spending a ton of money. Well, you're in luck. This article lists five of my top 10 favorite ideas for promoting your business or organization for next to nothing (and in some cases, completely fr*e).... Read More
The Power of because...
"Do it!", "Do it now!", or "Do it because..."Which of these commands is most likely to get the response you want?If you picked the third, the one that includes 'because', you'd be right. Of course, if you're a parent, aunt, or uncle you may know that already.The idea behind 'because...'... Read More
Are You Marketing Backwards?
Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over... Read More
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Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?
When it comes to your marketing message, the little things... Read More
The Marketing Recipe: Money, Marketing and Me ? 3 Keys For Success
You have a great product or service? Now, how should... Read More
Do Not Consider Running the Same Yellow Page Ad until You Read This
Grant Businesses have a love-hate relationship with the Yellow Page... Read More
The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives... Read More
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out
I don't know about you, but I am still waiting... Read More
Chamber Of Commerce Meetings
If you run a small business you should be a... Read More
Judge Rules in Consultant?s Favor with 80-20 Rule
I opened the registered letter and was shocked. My best... Read More
Profitable Marketing Programs (Part 1)
Deciding whether a particular marketing program is profitable to your... Read More
Finding a Brochure Printing Company
A brochure can be a great promotional tool, whether it... Read More
Loyalty Cards Systems ? Beware, Some Should Be Avoided
Recently, I discussed a loyalty card system with a vendor... Read More
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade... Read More
How to Win a Price War
Any economics student can tell you that price is a... Read More
Marketing Strategy - Spell Out Your Unique Value
I attended a "Sales Focus" seminar a few years back... Read More
To All Internet Marketers - How To Get My Business?
More and more people are realizing that the Internet offers... Read More
Color Part 2: Formats and Systems
There are several color formats and systems available for mixing... Read More
Where to Find Cheap Brochure Printing
Whether it is for is a real estate listing, a... Read More
Creative Marketing: Just Your Style
You've enlisted some of the traditional marketing methods to sell... Read More
Networking the Media
The media is a business's absolute best friend. It is... Read More
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service... Read More
Marketing Lessons from Santa
If a nonexistent man can change the world and millions... Read More
FREE Means MORE Business
Why give freebies?We have all seen freebies at trade shows... Read More
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it... Read More
The Right Logo
The Logo: a little historyLogotype, commonly know as a logo,... Read More
15-Minute Marketing: Lots of Results in Little Time
Do you think you don't have enough time to market?... Read More
Trade Show Display Booth ? A Marvelous Contact System
Trade show booths are one of the best direct contact... Read More
Increase New Customer Traffic to Your Business
One person tells another, who tells another, who tells another... Read More
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an... Read More
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten... Read More
Dont Let Your Business Cards End Up in the Trash
Business cards are such wonderfully creative little marketing products. Most... Read More
Marketing: Are You Focused?
In early 1992, President George H.W. Bush was riding high.... Read More
How to Brief a Marketing Agency
A new client recently emailed us a brief here at... Read More
How to Get the Right Clients and Avoid the Wrong Ones
If you are like most service professionals and small business... Read More
For Ongoing Success, Make Marketing a Habit
Make Marketing a Must, Not a MaybeWhen business is booming,... Read More
What Does Your Business Address Say?
If you are operating a business from your home and... Read More
Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to... Read More
Ten Ways to Market Your Business by Doing What You Love To Do
Most business owners get so involved in the work of... Read More
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on... Read More
8 Instant Ways to Create Consistently Successful Marketing Campaigns
It's almost a given that when I speak to a... Read More
Tradeshow Booth Cures - Ancient Cures for Modern Day Problems
At first glance, nothing seems more chaotic than a trade... Read More
Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail
The most crucial aspect of having a high response rate... Read More
Walking Talking Advertisements
So you've made a sale. Great!Now what? You're not just... Read More
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More
Top 5 Tips For Media Selection
Marketers have a wide variety of media at their disposal.... Read More
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this... Read More
The Future of Marketing Part 1
It used to be if you were a small business,... Read More
These Four Things Will Make Your Direct Marketing Successful
Direct marketing is built on four things. The other way... Read More
Write Effective Fundraising Letters By Being Conversational (Includes Examples & Samples)
I am doing what you do, sitting at my computer,... Read More
Package Your Products for Thunder Thigh Women - Big Butts Too
Wake up women (and you men too). I think we... Read More
Budget Your Branding
It is very important to regularly monitor your advertising activities... Read More
The Lone Wolf is Blind
When Advertising, it's not always better to be the lone... Read More
25 Ways To Get More Business
Special Requirements for Reprint: we ask only that... Read More
Build Your Business Through Networking
Here's one of the most important success principles you'll ever... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Set Your Business Apart With A Unique Selling Proposition
Unless your company has absolutely no competition now or in... Read More
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing... Read More
Big Money With Folios
One of the easiest, if not the easiest, ways of... Read More
Make More Sells With Colors
How Colors Effect Our Emotions?One of the most interesting things... Read More
Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing
Lanyards are fast becoming the new "must have" promotional item.Events... Read More
How to Profit from Your Expertise (Part 1 of 2)
Are you looking for a natural way to market your... Read More
Marketers VS Consumers Predators VS Prey
The distance between marketing consultants and the real world can... Read More
Marketing to Success on a ZERO Budget
TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More
How To Get Business With Your Business Card?
So, you have a business card? And you have given... Read More
Trade Show Exhibit Booth ? 7 Tips to Improve Yours
Once you have decided to participate in a trade show,... Read More
Itchin For Some Nichin
The whole idea of Niche Marketing is exciting! The possibilities... Read More
Marketing Person You Think You Arent
Have you thought about starting your own business? Have you... Read More
Youre Halfway There!...Or Not Part 2
Now that you have had a chance to create a... Read More
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