Build Relationships

Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Secrets of Power Marketing; Canada's first guide to personal marketing for non-marketers.Say thank youEveryone wants to... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for old advertising or marketing campaigns? If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling your services to is your target market. This is not to be confused with the problem you will be solving for this group.Why choose a target market? You need to decide exactly who your audience is before you sell your... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns for women. Following the unparalleled success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a "campaign... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?How... Read More

Embracing The Future - Marketing Yourself, Your Business And Your

IntroductionMany businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It's also a fact that it costs far less... Read More

Build Lifelong Networks With Your Own Barter Group

I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. Why? Well, besides the fact that both parties involved in a barter leave feeling satisfied, it can also build lifelong personal or business connections. Building a network of... Read More

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Top Five Tips for Marketing that Gets Results

When marketing your practice, as well as designing your brochure,... Read More

Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria.... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest... Read More

Writing Sales Letters That Sell

The most important part of any marketing you do is... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with... Read More

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

The Silver Bullet For Success: Revealed

Looking for the magic formula or the whiz-bang approach that... Read More

Brochures that Generate Sales Leads (and How to Write Them)

One rule in direct mail is that your letter sells... Read More

Benefits of Developing & Maintaining a Database

A database is more than a simple list of names... Read More

Know Thy Competition

BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More

Direct Mail Formats: How to Choose the Right One for Your Next Mailing

Which pulls the best response, a postcard, a self-mailer or... Read More

The Art of the Business Card

Use a business card as a note pad for recording... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where... Read More

Promotional Freebies

What's a promotional freebie? A promotional freebie is something you... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting... Read More

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing... Read More

New Years Planning Critical Success Factors

New Year's is a good time for strategic planning or... Read More

Basic Brand Building

A brand is the essence of who you are. The... Read More

Direct Mail Personalization

A colleague who does work for a nonprofit organization contacted... Read More

Image is Key to Your Marketing Success

In virtually any business first impressions are lasting impressions. Most... Read More

Marketing Gurus : Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More

Write Better Web Content

If you're reading this article, chances are that you, like... Read More

Are Keywords Destroying the Flow of Your SEO Copy?

With all the shuffling that's been seen in the search... Read More

Did Jesus Get Killed for Practicing Interruption Marketing?

I'm reading Seth Godin's Permission Marketing and he brings up... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More

Color Part 1: Accuracy

Color is one of the most difficult parts of a... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one... Read More

When The Stars Align - Choosing the Right Entertainment

Savvy event producers follow the Golden Rule: know thy audience.... Read More

Lead Generation: What Is It worth?

Our business environment has changed dramatically. Companies must now be... Read More

What Does Your Business Card Say About You? - Making A Great First Impression!

Interesting article in USA Today that I read this week... Read More

D.A.N.C.E. With Me

Recently, a client asked what he could do to help... Read More