Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems.The good news was that around 40% of the exhibitors had a trade show video running. It was inspiring that many exhibitors understood the... Read More

Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results!

Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. And writing a good one takes a lot of time, research and effort. But?a good letter will make you money.The... Read More

How To Successfully Launch A New Business Activity

I often talk with business owners who tell me how excited they are about a new product or service they are offering ...or a new business they are launching. Their comments usually include something like, "Everybody needs this. I know I'm going to make a lot of money with it."They... Read More

The Money Making Secret of The Toll Booth Position

I'm a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar business one of the people I work withfrequently has jokingly given herself the title, 'Vice President,Back-End.' Although that clearly opens her up to... Read More

The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information."Accurate, yes. And also incomplete.For one thing, brochures aren't always small. Sometimes they're quite large. As for brochure contents,... Read More

Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response.During the conversation you can determine whether the claim will be paid in full and when. This is the time to... Read More

Business Cards and Business Etiquette

One of the very basic conditions of being a successful businessman is to get people (your existing or prospective customers) to like you and a very basic requirement for being liked by people is to have proper business etiquette. We all like to be in companionship of well-cultured people and... Read More

Developing the Unique Selling Proposition

The "Unique Selling Proposition" advertising campaign was developed by Reeves in 1961. Reeves proposed that marketers offer products different from their competitor' offerings by developing products that have a special formula, design, or feature. The product or service being marketed must be unique and important to the prospect. Finally, the... Read More

How to Use Flyers to Increase Your Business

What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Many consumers will look at the specials and head out to purchase them either when they... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people's attention in this high-tech age takes the same know-how we had in neolithic days.The evidence of cave paintings points to our ancestors' grasp of the... Read More

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Attracting New Business on a Shoestring Budget

In a recent marketing workshop I attended, I discovered that... Read More

A Successful Solution: 10 Things to Consider

A provocation for the coming year, decade, century or millennium.By... Read More

How to Up-Sell Change

As Freud cautioned, it's insanity to keep doing the same... Read More

Advertising Your Private Practice: Beware of the Problems-Part 1

One of the biggest mistakes coaches, counselors and other healing... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website

A marketing tag line is the one or two line... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny... Read More

21 Ways To Expand Your Subscriber List

Expanding your subscriber list, whether it be for your ezine,... Read More

The Importance of a Marketing Plan

There aren't many things in life that you would get... Read More

Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger

Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More

Make Your Mailing a Home Run, Not a Strike Out!

You can use great design and copy to get a... Read More

If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to... Read More

Telemarketers Dont Like Them? Heres An Idea For Ya!

Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More

Market Planning -- Getting the Word Out

"There are those who get things done and those who... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

Sales and Marketing: Can One Exist Without the Other?

Simply put the marketing people and the sales people depend... Read More

Design Does Matter

The idea that good design can improve how people perceive... Read More

To All Internet Marketers - How To Get My Business?

More and more people are realizing that the Internet offers... Read More

8 Ways to Fill a Workshop in a Bum Economy

Yes, you can fill a workshop when spending is down... Read More

Direct Mail Response Rate Boosters (12 tips and ideas)

1. Mail to a different list Your list is the... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business... Read More

The Seven Deadly Sins of Ineffective Nametags

Your nametag can be your best friend. It can be... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is... Read More

Business Postcard Marketing: 35 Ways to Use It

Postcards are an effective way for many business owners and... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting... Read More

Six Essential Principles for Marketing to Women Business Owners

Marketing to women entrepreneurs is not difficult. You just have... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

Non-Profit Success Requires Ongoing Marketing

In a crowded marketplace of ideas, it is important for... Read More

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well,... Read More