Many business owners do not understand the authenticity and validation that a simple toll-free number adds to their business presence.It is particularly important that any business owner whose market is not exclusively local consider beefing up the image of the business with a toll-free number. Even for a business whose... Read More
Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."Natural marketing refers to the action you take to get the word out... Read More
I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. But I have purchased many products after... Read More
If you're doing any sort of marketing effort, whether it's getting news coverage or sending a postcard, you must be prepared for what happens next. If you're sending postcards promoting your business, and you have people working for you, tell them that you sent the card. There's nothing worse than... Read More
Sales Copy? eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material.You begin with a fancy graphic, your company logo, a slogan, and perhaps a special offer. However, more needs to be included in your sales... Read More
The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated. But what is marketing anyway?Marketing is doing what it takes to convince enough customers to pay the necessary price for your products and/or services to produce the desired profits for the business.Let's... Read More
Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing... Read More
Fellow Publicity Insiders, what does this phrase mean? "We envision a center of excellence where our accelerated changeagents can maximize their core competencies." Huh? - or - "The company is a global leader in pressure-sensitivetechnology and innovative self-adhesive solutions for consumerproducts and label... Read More
With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts. From the boardroom to the frontlines to the client across the country, corporate... Read More
With the arrival of Spring, I decided to get outside and into my garden. I had neglected to do some basic maintenance during the previous months and wondered if my plants suffered any permanent damage as a result.My flower bed was full of dead foliage and there wasn't a sign... Read More
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The most crucial aspect of having a high response rate... Read More
To tell you the truth (and about 53% of this... Read More
This newsletter is full of opportunities staring you in the... Read More
Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More
Marketing is actually very simple. It involves telling people what... Read More
You know those bad habits we get. Like raiding the... Read More
It was probably first discovered out there in the caves... Read More
Are you market products and services using PPCs? PPC Advertising... Read More
Does your Web site talk about your company? Yes, I... Read More
Postcards are perhaps the least expensive way of reaching a... Read More
Trade show rentals allow you more flexibility and the opportunity... Read More
"If God wanted to create a perfect punishment for a... Read More
You are an expert. You have lots of content -... Read More
TIP #1: Avoid the "Too Much Information" Syndrome... Read More
It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More
Alright you've got yourself a nice website with a great... Read More
It goes against the grain, especially for those of us... Read More
One of the easiest, if not the easiest, ways of... Read More
Some of the most successful package introductions have come from... Read More
Marketing can be expensive. It doesn't have to be, but... Read More
A simple answer to that is: Yes, Marketing Miracles happen!... Read More
Wake up women (and you men too). I think we... Read More
All small businesses can benefit from inexpensive off the shelf... Read More
What is it like from a marketing perspective to be... Read More
Of all the web sites belonging to coaches, consultants and... Read More
You may not realize it, but you already have a... Read More
At first glance, nothing seems more chaotic than a trade... Read More
The term business marketing strategy might sound like it is... Read More
Promotions are everything you do to let your customers know... Read More
No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More
Most of the service providers I've worked for or with... Read More
Behold! He with the light cometh!He shall light thy darkest... Read More
In "Developing a Marketing Plan", we covered the first steps... Read More
If you have your own small business, it's important to... Read More
Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More
In a recent marketing workshop I attended, I discovered that... Read More
Our bodies work like our small businesses. They work best... Read More
It's a fact that your customers are your best leads.... Read More
What is a Joint Venture?A joint venture is an agreement... Read More
Okay. Raise your hand if you think brand management is... Read More
Here are 5 high-impact marketing tips you can use to... Read More
Do you know what Howard Stern... Oprah Winfrey... and Paul... Read More
When it comes to marketing there's simply too many choices.... Read More
This list contains 25 powerful strategies to improve your direct... Read More
What?!? Sabotage your own success? Who would do that? Well,... Read More
Today's business marketing rules are different than they were in... Read More
To help promote your small business or professional practice, consider... Read More
A powerful consumer market with annual spending power exceeding $350... Read More
Things have to change. Cross selling is not going to... Read More
Real estate marketing is a lot simpler than most Realtors... Read More
Recently, I discussed a loyalty card system with a vendor... Read More
The Driver of All Marketing EffortsYou need to determine what... Read More
Have you ever heard the saying, "Give and you shall... Read More
Imagine having at your disposal a means to immediately inform... Read More
Toby is one of our two family pets (both cats).... Read More
While I am not talking about the movie "Matrix", you... Read More
When people think about promoting their business, the first thought... Read More
Building a business that grows steadily in size and profits... Read More
What's a small business owner to do if they have... Read More
How to Tie a Tie and How To Kiss -... Read More
With the advent of spring, trade shows begin to blossom.... Read More
Many people ask me, "What is a postcard campaign, exactly?"... Read More
There are other names given to "Back-End Selling". You may... Read More
Secret #4 - Get very comfortable asking for paymentOne of... Read More
So you've invested more time than you ever believed possible... Read More
Your URL (www) should be everywhere and more.I know many... Read More
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