11 Ways to Turnaround a Cash-Strapped Business or Practice
This past weekend I received a disturbing message from a dear friend. His business wasn't generating all the income he needed. He's exhausted all savings, started depleting credit card reserves and badly needed money to pay this month's mortgage... Ouch! I wish I knew sooner...Whether it's pride or just human... Read More
Boost Your Business With Testimonials
When used correctly, testimonials can boost your response dramatically. They help build the prospect's perception of believability, stability, honesty, and value in your product or service. When prospects see all those testimonials, especially from people to whom they can relate, they gain confdence in you. They become less worrried about... Read More
20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou can get an order, the recipient of your mailing package mustfirst open the envelope. Unfortunately, many recipients ofdirect mail simply discard the material without opening theenvelope. Because of the high costs of printing, envelopes, and postage,your mailing package represents a... Read More
How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern... Oprah Winfrey... and Paul McCartney all have in common?Well, the simple truth is... they're all... "Baby Boomers"!The "Baby Boomer" generation accounts for all of us born between January 1, 1946 and December 31, 1963.Here's a few interesting facts about the baby boomers in general:First,... Read More
Want to Increase Your Business? First You Need to Understand where You are at!
Are you having trouble understanding basic situational marekting concepts? Then this article is for you.Alex Margarit shows you a simple step by step way on how to put together a basic situational analysis. Before developing any given marketing strategy it is important to conduct some form of analysis.... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
Effective Use of Promotional Products and Ad Specialties
1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery... Read More
A Different Perspective On The No-Call List
The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. He is far and away not the only one with that viewpoint; I find it almost everywhere... Read More
Small Business Bonzai Marketing
Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales... Read More
10 Ways to Get Your Flyers Noticed
An inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis. Hereare 10 tips on how to get your flyer noticed and remembered. 1. Include your picture.... Read More
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?
Most professional copywriters would say that headlines account for 80%... Read More
Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
Many times when a trade show is planned for there... Read More
Marketing is More Important Than Expertise
Being a master of your craft, skill, or talent doesn't... Read More
Simple Marketing Idea - Big Marketing Results!
Have you ever noticed how many times it's the simplest... Read More
Business Marketing Strategies
For many small business managers, finding the time and commitment... Read More
Maslows Marketing Filter
One of the basics of all marketing and advertising training... Read More
Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
First, some background on today's topic. I've had a terrible... Read More
Marketing Discipline and the Joy of Success
Discipline Is Important.I recently read an article about why discipline... Read More
Can Message Board Marketing Work For You?
One of the things that makes the Internet fun is... Read More
How To Get New Business
Market, Market and then market some more. So many small... Read More
Word of Mouth Marketing
'Word of Mouth' is still one of the most effectivemarketing... Read More
Direct Mail - Dont Assume, Just Test and Track
Where to Start:Most novice marketers have definite fixed ideas about... Read More
B2B Marketing - Why it Should be Subtle
Subtle adj. Showing or making, or capable of showing or... Read More
Psychology of Setting Prices
Pricing is one of the four major components of marketing.... Read More
Who are Those People Youre Selling To?
If you're in the IT business, that's an important question.Most... Read More
How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing
Powerful Marketing has become elusive to many companies seeking strong... Read More
The Sweet Aroma of Highly Effective Marketing
Highly effective marketing is accomplished when your marketing materials and... Read More
Design, Design, Design
You need only one card, but make it noticeable. Make... Read More
Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item... Read More
Writing Guarantees that Sell
"This offer is good but can you guarantee it."Why write... Read More
2 Little Words That Work Marketing Magic
In his classic best-seller, "How To Win Friends And Influence... Read More
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are... Read More
6 MUST Have Strategies To Make Big Bucks with Big Ticket Items
Strategy #1: Change Your Mindset That's right, change your mindset!... Read More
Marketing Tips: Free First
When people think about promoting their business, the first thought... Read More
8 BIG Benefits To Selling Big Ticket Items
Ok, before we get down to the benefits of... Read More
Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!
What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More
How Nearly Going Broke Taught Me The Value Of Niche Marketing
If you want to learn how effective Niche Marketing can... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come... Read More
The Bare-Bones Basics Of Multi-Level Marketing
Multi-level marketing is the biggest growth industry in the 1980's.... Read More
A Forgotten Marketing Tool ? The Postcard
The postcard can be a very powerful marketing tool. Many... Read More
The Building Blocks to Effective Marketing
The Building Blocks to Successful MarketingIt's More than Sales and... Read More
Down To The Wire
When you want to win and woo new clients with... Read More
Lessons Learned at the Harvard Business School
"If God wanted to create a perfect punishment for a... Read More
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we... Read More
Creating Your Future with a Marketing Plan
Almost everyone who dreams of starting their own business is... Read More
Tradeshow Booth Cures - Living Color
Feng Shui is the Ancient Chinese practice of configuring home... Read More
The Marketing Secret Every Child Knows
Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More
You?re In Charge. Now What?
For years now, you have been waiting patiently for that... Read More
People Do Business with People They Like
People do business... Read More
Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll... Read More
Medias Dirty Little Secret
I'm constantly amazed by all of the media reps from... Read More
Strategic Internet Marketing
I met Sue at a recent networking event. She is... Read More
10 steps to promote your business
1) Word of mouth is the most cost-effective, powerful form... Read More
Why Surveying Matters
What is the single most important thing you can do... Read More
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in... Read More
How to Tie a Tie and How To Kiss - What Do They Have In Common?
How to Tie a Tie and How To Kiss -... Read More
Top Four Marketing Secrets of Building a Professional Practice
Building a coaching or consulting practice can be rewarding and... Read More
Knowing Your Customer Is The Key
Without doubt, understanding what a customer's wants and needs are... Read More
When, Why, and How to Use Mailing Lists
Mailing lists may be the cause of more heartbreaks than... Read More
Stretching Your Marketing Dollars--7 Cheap and Easy Ways to Market on a Budget
Just because you have to stretch your marketing dollars doesn't... Read More
Getting More From Your Customer
We are all customers of one product or another. How... Read More
Marketing to Hispanics/Latinos
A powerful consumer market with annual spending power exceeding $350... Read More
Market Your Identity
One of the most critical but overlooked parts of business... Read More
What Your Customers Want
Your customers don't know what they want. And to assume... Read More
The Power of because...
"Do it!", "Do it now!", or "Do it because..."Which of... Read More
Connecting With Your Clients
Many service professionals tell me that they are uncomfortable with... Read More
Do I Need an RSS Feed?
RSS has been around for more than 10 years but... Read More
Top Five 2004 Required Marketing Tips Needed to Succeed
When marketing your practice, as well as designing yourbrochure, web... Read More
Networking Basics Turn Yourself Into A Profit Making Giant
I would like to introduce you to one of my... Read More
Powerful Direct Marketing Numbers
Direct Marketing works!Why? It works because it's personal. It carries... Read More
The Role of Marketing for Boards of Directors
Small and emerging companies often do not put together a... Read More
Is It Time To Kill Your Marketing Program?
Ouch . . . sounds pretty drastic I know, but... Read More
Use a Guarantee In Your Headline To Increase Trust
Sometimes you can use a guarantee effectively in your headline.... Read More
Business Cards that Make Them CALL
How would you use business cards for gift certificates?I asked... Read More
Marketing |