6 MUST Have Strategies To Make Big Bucks with Big Ticket Items
Strategy #1: Change Your Mindset That's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark. It's the intangibles which make Big Ticket marketing tougher to come... Read More
Deceptive Marketing and Procrastination
Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly how many times have we waited to see how a company or product sells before joining?There is a very fine line between researching the background history of a company before joining and should I join or not!By carried out proper... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":6. ExclusivityDuring the few hours that you're in the theatre, they have the market cornered by being the only ones... Read More
Walking Talking Advertisements
So you've made a sale. Great!Now what? You're not just going to sell your new customer a product and let them walk away, are you?Not when you're marketing on tight budget! You now have to use the customer in front of you to build your business, and you do that... Read More
How to Tie a Tie and How To Kiss - What Do They Have In Common?
How to Tie a Tie and How To Kiss - What Do They Have In Common?Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away.For most - men anyway - they learn how to do one of... Read More
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:Assume for a moment that... Read More
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
First, some background on today's topic. I've had a terrible week. Not terrible as in I got nothing done because I did actually get quite a bit done. But man, I struggled. And I didn't even really understand why. I have to admit, most of what I got... Read More
The Information Publishers Secret Resource Guide To Blow Customers Away!
Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer... Read More
Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers
Marketing is actually very simple. It involves telling people what you do...over and over and over. The key to successfully marketing your massage therapy business is consistency.So, first, let's take a look at the difference between marketing a service and marketing a product.Products are tangible... you can touch and feel... Read More
Consumer Thinking And Search Marketing
12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as "televisions" or "Adoption Services". The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms.Consumers who... Read More
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Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the... Read More
Spike TV - Know Your Audience
What do Klingons, giant rubber bands, and monster trucks all... Read More
How To Use The Og In All Of Us To Make More Money
5000 B.C. -- somewhere near a cave in MontanaOg the... Read More
Your Ultimate Competitive Advantage
The biggest secret to success in business is to always... Read More
The X Factor
So you've invested more time than you ever believed possible... Read More
Small Business Marketing Tip - Focus on a Niche or Target Market
I think selling and marketing today often feels a bit... Read More
Benefits of Developing & Maintaining a Database
A database is more than a simple list of names... Read More
Don?t Put All Of Your Eggs Into One Basket
I vaguely remember a particular story from my childhood. It... Read More
Brainstorming Techniques as New Product Development Strategies
When developing new products and strategies, coming up with unique... Read More
How to Make Profits With a Commission Mailing Business
There are many mailorder publications that will list... Read More
The Importance of a Marketing Plan
There aren't many things in life that you would get... Read More
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you... Read More
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just... Read More
What?s Next? A Guide to Marketing Your New Business
Coming up with an idea, seizing the opportunity, and setting... Read More
5 Tips to Help You Identify WHO To Market To
If you have your own small business, it's important to... Read More
Writing Guarantees that Sell
"This offer is good but can you guarantee it."Why write... Read More
Postcard Direct Mail Marketing Tips And Ideas
Postcards are perhaps the least expensive way of reaching a... Read More
Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of... Read More
5 Steps to Success: A Surefire Way to Achieve Your Goals
No doubt you started this year with some big ideas... Read More
The Art of the Business Card
Use a business card as a note pad for recording... Read More
Supply And Demand And Marketing
According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More
Stop Searching - Joint Ventures are the Solution to Doubling Your Business
First, define the end user (or ideal client) of your... Read More
Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how... Read More
Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords
Fellow Publicity Insiders, what does... Read More
Print Marketing Campaign, Whats Important and Whats Not!
Every company searches to lure customers to their product. Unless... Read More
Devious and Deceptive Packaging
Have you read anything in the news lately about childhood... Read More
Always On Stage - 3 Quick Tips for Trade Show Exhibitors
Do you feel uncomfortable when you're in the trade show... Read More
Marketing - The One Marketeer
I'm regularly asked to speak to people, that have either... Read More
Earning the Right To Sell With Stats ? 10 Steps to Greatness
We could learn a thing or two from pro sports.Baseball... Read More
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct... Read More
Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
Effective List Management Can Save You Big
Let's talk about how to keep your postage costs down.So... Read More
CRM: Strategic Engine or Just Another Tool?
CRM?strategic engine or just another technology tool? How would you... Read More
A Guide to Brochure Printing
Brochure printing can be easy if you first identify your... Read More
Put Your Marketing To The So What? Test
Want to get Better at your Marketing today?For many service... Read More
The M-Word
It was a real eye-opener to hear the perceptions people... Read More
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Advertising Campaigns That Get Results
"Advertising doesn't work." I hear it from my clients all... Read More
Budget Marketing: Managing Your Marketing Money Wisely!
There's a saying that half of all marketing efforts are... Read More
How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample)
Thank-you letters are one of the most important letters that... Read More
Packaging Trends You Cannot Overlook (Part #2)
Part #26) Food safety is becoming paramount.What this means to... Read More
Promotional Marketing Products ? Selecting the Perfect Item
People are known to shop on impulse- buying an item... Read More
Flesh Eating Spiders And Other Marketing Horrors
After a friend was bitten by a spider, I decided... Read More
Marketing Yourself and Your Business to Thriving!
We all watch the commercials on TV. We hear them... Read More
Marketing Tips 101 - Where Can I Get Clients From?
The following tips have come from a wide variety of... Read More
What to Include in Your Marketing Plan Write-Up
For those new to marketing planning, the thought of completing... Read More
21 Ways To Expand Your Subscriber List
Expanding your subscriber list, whether it be for your ezine,... Read More
Marketing ? Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet?It... Read More
Work Backward And Make More Sales!
It goes against the grain, especially for those of us... Read More
The REAL Key To Successfully Marketing Any Product!
The REAL key to successful marketing of any product is... Read More
Marketing Lessons From Apples iPod
Apple Computer just announced that their earnings from the last... Read More
How To Successfully Launch A New Business Activity
I often talk with business owners who tell me how... Read More
People Pleasing Postcards
Why are more businesses turning to full-color postcards as a... Read More
Voice Mail Can Be Your Buddy
Voice Mail is a classy name for "answer Machine". Problem... Read More
Hold Onto What Youve Got
You probably spend a great deal of your time looking... Read More
How To Get New Business
Market, Market and then market some more. So many small... Read More
Let It Ring
Telemarketing has its place in the marketing arsenal. But telespammers... Read More
Client Attraction Technique #3: Study the Competition!
One very powerful and cost-effective marketing strategy is to study... Read More
How Do You Get Past The Gatekeeper?
The best joint ventures are with people in your own... Read More
The Six-Step Process That Grows Your Business
1. Examine your clientele and define your ideal client. Of... Read More
Consistent Marketing Provides Big Rewards
Being inconsistent when it comes to marketing your business can... Read More
How to Put Law & Order into Marketing Your Legal Practice
First in a series of three articlesRegardless of your law... Read More
Small Business Pricing Strategies
Think the best way to get more customers is to... Read More
Marketing Brain Trust
Rest assured that no matter how smart you are, you... Read More
Logo Facts
What makes one logo better than another?Simplicity.A good logo works... Read More
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