10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly ? relatives, friends, ex-colleagues etc. Send each of them a friendly email or postcard to let them know what you're up to. Ask them for feedback,... Read More

Positioning For Success

According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as a general on the field of battle.To what did Chandler attribute Napoleon's great string of successes? First, he was a master of translating... Read More

Building Credibility for Your Business

Small companies that rely on business-to-business sales often find it difficult to be seen as credible in the eyes of larger companies. If this is true for you, then this assessment might help you determine where you need to focus your attention in order to build your credibility. Rate each... Read More

Increase New Customer Traffic to Your Business

One person tells another, who tells another, who tells another and so on. You get the idea. Let's see how to make that an actuality.You have a great company and you provide the highest level of customer service. But as the old cliché says: "A happy customer tells a friend,... Read More

What Our CAT Taught Me About Marketing!

Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!Many of Toby's days are spent perched on the top of my monitor as I work here on my computer.... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.The following 7 tips will help you get the maximum response from postcards at the lowest cost.Tip 1: Focus on the... Read More

Twelve Places to Buy a Mailing List

©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle owner registrations... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results?provided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at the same... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business

Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort.I remember vividly watching a training session where my... Read More

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If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to... Read More

How You Can Make Money From Competitors Easy

Are you market products and services using PPCs? PPC Advertising... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

Developing a Contact List- Part Two

In a previous installment, we spoke about how to come... Read More

Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me... Read More

Marketing: Are You Focused?

In early 1992, President George H.W. Bush was riding high.... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Future of Marketing Part 2

In Part 1, I discussed how traditional marketing is no... Read More

Independent Professionals: What Stands Between You and Your Artist Statement?

What Stands Between You and Writing an Artist Statement or... Read More

Keeping Marketing Simple / Ten Simple Steps

1. Business CardsIt is very important to market yourself via... Read More

Wife?s Marketing Prowess Helped Edison See the Light

It is well known that Thomas Edison was an inventor,... Read More

8 BIG Benefits To Selling Big Ticket Items

Ok, before we get down to the benefits of... Read More

Brainstorming Techniques as New Product Development Strategies

When developing new products and strategies, coming up with unique... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More

SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?

Imagine having at your disposal a means to immediately inform... Read More

The Lone Wolf is Blind

When Advertising, it's not always better to be the lone... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a... Read More

Marketing Is A Long-Term Investment

"Dig your well before you're thirsty" is the title of... Read More

Down To The Wire

When you want to win and woo new clients with... Read More

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials

Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

Standing Above The Crowd

In today's highly competitive business environment it is critical to... Read More

So You Want To Cut The Crap And Get Into The Money?

So, you´ve been around for a while, and maybe even... Read More

Twelve Places to Buy a Mailing List

©2004 Jeffrey DobkinThere are two types of lists, determined by... Read More

How to Successfully Promote your Business to an International Audience

Breaking into the international marketplace can catapult a company into... Read More

Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided... Read More

Guerilla Marketing Lesson 2: Why Do People Call Me?

Before we begin, I want you to think about how... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and... Read More

Whats In It For Me?

Sometimes, one of the most difficult things to teach beginning... Read More

Happy Hunting!

Before you ever get on the telephone, send a marketing... Read More

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More