Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.They look to financial planners to be a resource for these people.When you... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level of professionalism, from the first telephone call to the final delivery.Your business can be on the Really Big 500 list, employ only a handful of people, or be a business of one but what is said by that business to... Read More
Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People
Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the... Read More
Attention PR Shoppers!
As a business, non-profit or association manager, what do you want?Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives?Special events that attract a lot of people, or public relations that persuades your most important outside... Read More
A PR Surprise for Managers
For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.Truth is, your PR budget can deliver results far beyond such limited publicity placements.For example by embracing the kind of PR... Read More
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key part of your job description is ? or should be ? do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR... Read More
Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender's computer to the reporter's trash box. Or from out of the envelope into the "round file."That's part of the reason reporters don't like... Read More
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a... Read More
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Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show?... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
Say What?
As the comedian Steve Martin once said, "some people have... Read More
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger... Read More
Dont Get Eaten Alive!
If you don't have a grip on public relations, how... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
The Ultimate PR Scam
It happens to business, non-profit and association managers when their... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you... Read More
Public Relations Mixup?
When you pay good money for public relations services, you... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for... Read More
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested... Read More
How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up.... Read More
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art... Read More
Public Relations
The wind of changes...The digital world has changed the form... Read More
Managers and PR Genius
The real public relations geniuses might be managers. You know,... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a... Read More
Building Credibility Through Bylined Articles
As if making sure your company runs smoothly on an... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager,... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the... Read More
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
Do You See PRs Real Value?
As a business, non-profit or association manager, do you see... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Do You Have A Press Package?
How do you make a friend of the media? A... Read More
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember... Read More
Make Sure Your Media Room Rocks
If a reporter was writing a story about you and... Read More
The Art Of Persuasive Pitching
Media placement is an art. Practicing it often requires as... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
How To Write More Powerfully For PR, Offline And Online
Years ago when my Dad owned a group of local... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
A common complaint you'll hear is that the media is... Read More
When Tactics Are Not Enough
Your public relations people are busy. The buzz is all... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long... Read More
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and... Read More
Press Release Preparation
Small Business Owners should send press releases out at least... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on... Read More
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product... Read More
All You Need to Know About Press Release Writing and Distribution
Before you even think about writing a press release, there... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
Public Relations |