Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.Hopefully, if your public relations mission is yet to be accomplished, you agree that its primary thrust MUST be to take advantage of the fact that people act on their own perception of the... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually,... Read More
Media Relations: When Google Got Googled
Before meeting my soon-to-be-wife for the first time, I "Googled" her. Google, with its amazing alacrity, turned up several documents in less than a second.It turned up a paper she had written for a medical journal. It displayed her dissertation. Iteven showed me an article she had written for her... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.Inaccuracy isn't tolerated in newspapers or magazines. Look at the outcry after Mitch Albom, bestselling author of Tuesdays with Morrie and The Five People You Meet in Heaven, mis-stated the... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you're doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that... Read More
A Great Way to Do PR
As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favorites like high-visibility speech appearances and newsworthy special events.But... Read More
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the form of top-notch public relations, she AND he get to make rules like these:Our PR concentrates on delivering what we really need.Our PR does something positive about the behaviors of those outside audiences that MOST affect our organization.Our PR persuades... Read More
Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you're in the breakfast cereal business. You make the best corn flakes. So do you just back a truck-load of them up to every supermarket, then wait for the customers to buy?Of course not. Because you understand that packaging smartly ? the right size boxes, the right look ?... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clarín. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small "evangelist groups", who promote its use? but... Read More
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.And particularly so when that tool helps you persuade your most important external stakeholders to your way of thinking, and then moves them to take actions that lead to your... Read More
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Effective Media Relations Tips- What To Do After The Media Interviews You!
Effective Media Relations Tips - What To Do After The... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one... Read More
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
Right PR Focus A Powerful Advantage
Powerful is a strong word. But it fits here. As... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the... Read More
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I... Read More
The 7 Deadly Sins of Press Releases
A press release is often your only chance to make... Read More
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had... Read More
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a... Read More
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public... Read More
Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you... Read More
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you... Read More
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be... Read More
PR Failure Defined
I define public relations failure this way:key audience perceptions are... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
How About MANAGING Your Own PR?
It's one thing for a senior manager to approve story... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Writing A Press Release
News releases (also called press releases) are an important part... Read More
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought,... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and... Read More
How To Create A News Angle
Think of a triangle. On the left, imagine the story... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People... Read More
Radio Interviews - How To Get Them!
Getting on the radio can be a great tactical move... Read More
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is... Read More
What Does Your Telephone Say About You When You Are Away?
Business to Business relationships come to expect a certain level... Read More
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three... Read More
Networking: 17 Essential Strategies In The 21st Century
It is virtually impossible to succeed professionally and personally without... Read More
Levines Laws For Pitching With Panache
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for... Read More
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points... Read More
Getting Free Publicity with Radio Interviews
Imagine that you are a radio producer. You have to... Read More
PR: Short Form for Managers
Experience tells me that too many business, non-profit and association... Read More
Public Relations Mixup?
When you pay good money for public relations services, you... Read More
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or... Read More
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR... Read More
The Ultimate PR Scam
It happens to business, non-profit and association managers when their... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help... Read More
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like... Read More
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
As the year starts to wind down, many businesses and... Read More
Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and... Read More
Recessions Dont Last Forever!
It could, but what if it doesn't?Will you be prepared?Will... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought,... Read More
How to Get PR
There is a process for successfully getting publicity about your... Read More
How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
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