Getting to Know Your Local City Council Members
The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed. Many will not ever answer the phone, but events they must be cordial and open to all. Explain who you are and your business... Read More
Pressure From the Top?
Yes, and that pressure often comes from a CEO who knows what a public relations investment SHOULD produce.And do public relations folks fear such pressure? Not those who've got the answers!For example, "we're spending your public relations investment in the most effective way - insuring that our most important external... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice. Actually,... Read More
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association.However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial professionals will join an association like the Financial Planning Association or the Society of Financial... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. But media relations does not simply end with an interview or article... Read More
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else.Is that what you... Read More
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is not a press release ? chances are it will only lead the publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic the audience needs... Read More
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up, boss. I'll have it to you soon," Cindy shouted back."Yesterday isn't soon enough!"Cindy clicked on her screen. "You have mail." She looked at the messages. "Three news releases," she murmured. "I don't have time for this now." [delete] [delete] [delete]Stop!... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else ? the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.It happens when the right kind of public relations alters individual perception, thus doing... Read More
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.In so doing, managers employ their public relations resources to do something positive about the... Read More
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PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the... Read More
Not Getting the PR Results You Want?
The reason might be this simple: as a business, non-profit... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class... Read More
Radio Interviews - How To Get Them!
Getting on the radio can be a great tactical move... Read More
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's... Read More
How To Write A Press Release
A well structured press release in an excellent way of... Read More
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business?... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and... Read More
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that... Read More
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had... Read More
Why Managers Need the PR Advantage
Where is there a business, non-profit or association manager who... Read More
Managers: Why PR is SO Key
When outside audiences important to your operation do not understand... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy... Read More
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is... Read More
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health... Read More
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is... Read More
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free... Read More
So Whats Wrong With Strategic?
Some folks see the word "strategic" as a needlessly tiresome... Read More
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or... Read More
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want... Read More
How to Take Advantage of Public Relations
Decide once and for all to do something about those... Read More
Easy to be Foolish About PR
In fact, here are three really foolish goofs made by... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
Between Now and Economic Recovery
There's still time to review your public relations program like... Read More
Writing a Press Release: Inverted Pyramid Style
A term you'll hear in newsrooms, in editing meetings, in... Read More
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to... Read More
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash... Read More
Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take... Read More
How Real PR Works
For some, public relations works well when their news release... Read More
Making Your Own News
Getting a press release published in a newspaper or magazines... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
Watch Your Attitude
So many restaurants spend money on publicity and then practically... Read More
PR Buyers Beware!
It can bite you and waste your public relations budget... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Top Five Publicity Myths
Most people consider getting publicity the most important part of... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for... Read More
Public Relations
The wind of changes...The digital world has changed the form... Read More
The Truth About Public Relations
The truth is, you CAN attract the support of those... Read More
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your... Read More
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism)... Read More
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio... Read More
Do You Have Issues?
Every organization has issues that could affect its operation. The... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company... Read More
Media Relations: Making Your Story More Newsworthy
During my career as the head of media relations for... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
Business Growth for Financial Planners in Five Easy Steps
Attracting new business: sometimes it happens by luck, sometimes by... Read More
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