Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases.And speaking... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

What is News?

What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization?... Read More

Managers: Do You Trust Your PR?

You can if, as a business, non-profit or association manager, you can honestly say you are doing something positive about the behaviors of those important external audiences of yours that most affect your department, group, division or subsidiary.And particularly so when you persuade those key outside folks to your way... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.You may think that... Read More

What Determines PR Success?

As a business, non-profit or association manager, occasions will arise when you'll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success of your public relations effort.Here's the underlying premise: people... Read More

Public Relations Mixup?

When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.Often, however, that primary focus is limited to a communi- cations tactics debate about... Read More

Writing A Press Release

News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure youanswer "yes" to... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold-... Read More

What Some Pros Know About PR

They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external "publics" to the manager's way of thinking, then move those people to actions that allow that manager's department,... Read More

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Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

Public Relations: Why it Works

The short answer is, it works best when its fundamental... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business.... Read More

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get... Read More

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on... Read More

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best... Read More

Ready For A Business Recovery?

Who wants to face the challenges of a business recovery... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

Managers, Start Your PR

There'll never be a better time for a manager working... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really... Read More

Say What?

As the comedian Steve Martin once said, "some people have... Read More

A Powerful PR Strategy

It really is powerful when a business, non-profit or association... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major... Read More

Is PR Right for You? 6 Questions to Ask

When most people think about marketing, they think advertising. While... Read More

Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

Transparency in Online Transactions

In these days of every increasing demand and competition, there... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

Oprah! How to Appear on The Oprah Winfrey Show

Do you dream of being on Oprah Winfrey's television show?... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More