Public Relations Primer Part III: 10 Donts
There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you're aiming to heighten your public profile.1. Don't make the story about you. The media care about, and want to use, your knowledge and expertise. Build your... Read More
Managers and PR Genius
The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire.Their "secret" is probably a PR blueprint something like this one: people act on their own perception... Read More
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will never get that talented mammal on the TV news.But that same press release, accompanied by video of Stevie jumping over mini-ramps in an inflatable pool, will make the news 99 days out of 100.Words on paper or screen alone do... Read More
Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don't behave as you want them to. For example, capital donors or... Read More
Guerrilla PR- Chapter One
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, "The medium is the message." Today I would amend that to, "The medium is the media." Our civilization is utterly dominated by the force of media. After our own families, no influence holds... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all the time and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company. However, many people over look the 17 Deadly Sins that you... Read More
PR Essential to Your Success
Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.You need to create external stakeholder behavior change ? the kind that leads directly to achieving your... Read More
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it. So you own your story. At least you do until you send it to the media.At that point, they are free to do whatever they want with the information you gave them.Your job from then on: control and communicate it... Read More
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Get PR Off the Bench
Something that results in your most important outside audiences doing... Read More
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought,... Read More
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the... Read More
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public... Read More
PR and the Small Matter of Results
As a business, non-profit and association manager, how satisfied are... Read More
What is GuerrillaPR Anyway?
Public relations is the art, as one of my colleagues... Read More
How to Write a Media Release That Wins You Coverage & Exposure
The Today show? The New York Times? Vanity Fair? What's... Read More
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic... Read More
How to Get More Mileage Out of Your Media Coverage
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art... Read More
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to... Read More
Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have... Read More
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When... Read More
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
Is There a Plumber in the House?
I don't know about you but I get really frustrated... Read More
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too... Read More
Knowing the Community
You are in business for yourself, but how well do... Read More
Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch
Sometimes a phone call isn't intimate or long enough to... Read More
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public... Read More
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean... Read More
A Simple Formula for Success
Leaders in the business world need public relations big time,... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
Grow Your Financial Planning Practice by Taking Your Publicity National
Think that you aren't big enough for national media coverage?... Read More
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can... Read More
Transparency in Online Transactions
In these days of every increasing demand and competition, there... Read More
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
Everyone has something that drives them up a wall. You... Read More
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain... Read More
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or... Read More
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years,... Read More
How To Write More Powerfully For PR, Offline And Online
Years ago when my Dad owned a group of local... Read More
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent... Read More
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you... Read More
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out... Read More
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
Press Releases
How do press releases or interest stories have an effect... Read More
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or... Read More
Media Training: How to Tell a More Interesting Story
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
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