Culture As A Barrier To Communication

Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us.... Read More

Does the PR Blueprint Work?

Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect... Read More

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you?When people see you in the media, you become familiar, even famous! And it gives you credibility.... Read More

E-Mail Media Releases

E-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts, e-mail releases are more likely to be read than faxes and faster than snail mail.Collect e-mail addresses for your preferred media contacts from the web sites... Read More

Asian Media Relations: Increase Your Profile and Image in China

China's media is booming creating opportunities for marketing-savvy businesses. But many companies have little understanding of how to harness the power of the media in the world's most populous country.The following are ten points to consider when embarking on a media relations strategy in the Chinese market and identifying with... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.A mouthful, but true.Here's the obvious core of this approach: persuade your most important outside audiences with the greatest... Read More

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed.But that takes a very special plan, one that... Read More

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:"Who do you know in the media? (Or, sometimes they frame it as, "Who do I need to know in the... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.Especially sad when tactics are placed in motion before you really know how your key target audience views your... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.In your own best interests, here's what you'd better be doing about them.Accept the fact that the right PR actually CAN alter individual perception that leads to... Read More

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Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new... Read More

Using Media and PR to Your Advantage.

Lights...camera...ACTION.That's what often happens when people think of using media... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

Writing A Press Release

News releases (also called press releases) are an important part... Read More

Cultivating Positive Media Relationships

Some people think that publicity is all about paparazzi snapping... Read More

Doubt PRs Clout? Dont!

Done right, it helps modify the behaviors of your most... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are... Read More

Managers: Can We Agree on This?

Your public relations effort really should involve more than press... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

The Ultimate PR Scam

It happens to business, non-profit and association managers when their... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

Using Publicity As A Creative Marketing Tool

Publicity is an important and often overlooked tool of creative... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Competition in the News Creates Spin

In larger cities with many outlets they are competing for... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

How To Get Zero Cost Publicity For Your Business Part 1

Would you like to expand the volume of your business?... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

Media Training: When Reporters Bully You

UNDER FIREA friend whose organization is often in the media... Read More