Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program. Recent studies by the Custom Publishing Council and Publications Management show leading U.S. companies... Read More

PR: Heres All You Need to Know

Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial objectives.And all because the core of your public relations lies in doing something positive about... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter.Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy to a reporter.If this is the... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story.President Bush told the crowd he had recently spoken... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When the item is very low cost: If the press release you're sending is about a product that is under $10.00, you may want to consider sending a sample of the product to the editors. Since the item is low cost,... Read More

How PR Helps Managers Win

Anything that lets managers achieve their managerial objectives is a winner.It's a bullseye when the right public relations alters individual perception leading to changed behaviors among key outside audiences.How that comes about is the story of the day!As a business, non-profit or association manager, you've got to do something positive... Read More

Publicity for Financial Planners--Eight Tips For Success

Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don't mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules:1. Don't invest in expensive packaging. Skip the fancy, slick-looking press kits and... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?Do you see the value in persuading those key outside folks to your way of thinking?Do you see the value... Read More

The Ten Ps of PR

Everyone is talking about the Ps of successful marketing, so I thought it was time that PR had it's own Ps - essentials that will help you maximise your PR activities and results.1. Pin-pointThe first thing you have to do in a campaign is to pin-point your market. There's no... Read More

Which PR? Judge for Yourself

You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.Which means you can make your decisions stick.Like deciding whether a publicity placement is more important to you than creating external stakeholder behavior change leading directly to achieving your... Read More

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3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a... Read More

Tactics Vs. Endgame - Endgame Wins

It took me a while to see just HOW crucial... Read More

Hey, Mr/Ms Manager!

Does it really make sense to bet your PR budget... Read More

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures... Read More

If Your PR Cant Do This, Bag It!

As a business, non-profit or association manager, why continue a... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations... Read More

Publicity - Use This System to Track Publicity Progress

Tracking your correspondence with reporters, via phone or email, is... Read More

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be... Read More

5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you?By "them" I mean... Read More

Company Dress Codes for Small Business; Shorts and Pants

Most small businesses have logo'ed shirts, usually polo shirts with... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

Are You PR-Challenged?

You won't be if you accept a very simple premise.... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

Trade Show Tactics Revealed

Being part of a trade show gives small business a... Read More

Are You Sure You Know What Youre Doing?

Because when it comes to public relations, non-believers can produce... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

How to Work with Newspaper Photographers

The next time a newspaper photographer takes your photo, remember... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More