8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially... Read More

Publicity - How to Write a Headline That Will Garner Free Publicity

Taking your ad and turning it into paragraph-style prose is not a press release ? chances are it will only lead the publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic the audience needs... Read More

How To Create A News Angle

Think of a triangle. On the left, imagine the story you want to tell. On the right, you have zeitgeist , or curent events.The object of the game is to create a unified, triangulated center...literally an "angle" for your story.For example, if you have improved your business practices, you might... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.You respond by promptly ignoring 38 million Americans.According... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public... Read More

Effective Media Relations ? You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions.Setting up and maintaining good relationships with the media can be of enormous benefit.... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.But even a yes response to the headline above leaves the really big question unanswered ? does your current public relations plan help persuade your most important... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best. Therefore, the sensible idea is to make all avenues available for... Read More

10 Secrets to Free Publicity

Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.Businesses that want a leg up on their competition need to focus on boosting their... Read More

Does Your Small Business Have a Grooming Policy?

They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the "Borg"... Read More

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Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

How to Get PR

There is a process for successfully getting publicity about your... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a... Read More

R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More

How to Get a Story About You or Your Business in USA Today

I am often asked by clients to target USA Today... Read More

Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts

It's the time of year when calendars crowd out the... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that... Read More

Media Relations: Ending the Press Release Crutch

When most people think of media relations, they think of... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

How Video Production can be used in PR

At the core of any successful public relations campaign is... Read More

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

The media need you. Need the information and expertise you... Read More

GETTING YOUR MESSAGE ACROSS

You have a story to tell. Your company has developed... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

The Press Release Method to Get Great Publicity

If you have had any experience in public relations or... Read More

Auto Detailing Public Relations; United Way Withholding

As a mobile detailing company it is important to have... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you... Read More

Publicity: Nailing a Media Interview, Part I

The most important thing to remember for any interview: stay... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More