A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them ? their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from... Read More
Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.A mouthful, but true.Here's the obvious core of this approach: persuade your most important outside audiences with the greatest... Read More
For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.Period.If, however, as a manager you choose to view public relations... Read More
As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. If we are a mobile service business we see hundreds per day on... Read More
When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they... Read More
Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving their managerial objectives.And strong when they do something positive about the behaviors of those outside audiences that most affect their... Read More
I say to business, non-profit and association managers, a key part of your job description is ? or should be ? do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR... Read More
Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). Anyway, I did what I usually do when I need to find... Read More
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for a service or product? Or, perhaps, you're doing what you really should do, persuade your key external stakeholders to your way of thinking, then move them to take actions that... Read More
From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology. Twenty years ago, the fax machine was anewfangled novelty. Our primary means of communicating withjournalists was the telephone and the US Mail. The advent of e-mail and... Read More
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That big story the media pursue each day is what... Read More
As a business, non-profit or association manager, do you see... Read More
"Advertising is what you pay for. Publicity is what you... Read More
Everyone has an opinion on something, and you can leverage... Read More
The next time a newspaper photographer takes your photo, remember... Read More
Why, public relations that stays true to its fundamental premise,... Read More
As a business, non-profit or association manager, your public relations... Read More
Sometimes there seems to be no client news worthy of... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
Because PR can be difficult to control, it is often... Read More
Photographs are essential for getting good publicity in the print... Read More
What do your customers say about your company?Would you let... Read More
The most important thing to remember for any interview: stay... Read More
What makes a good media release and how do you... Read More
As an owner of an independent record label, I often... Read More
About a year ago I read a feature story in... Read More
It took me a while to see just HOW crucial... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
Recently someone asked me why so many restaurants go out... Read More
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
The call came into my office and the voice on... Read More
As eyes look forward to a new business year, many... Read More
Business to Business relationships come to expect a certain level... Read More
You have a story to tell. Your company has developed... Read More
One portion of your marketing plan that you probably don't... Read More
Media relations, simply put, is the business of building and... Read More
As a business, non-profit or association manager, let the tacticians... Read More
I believe this about public relations.People act on their own... Read More
For some, public relations works well when their news release... Read More
The least expensive, most effective way for you to promote... Read More
There is a process for successfully getting publicity about your... Read More
As a business, non-profit or association manager, what do you... Read More
You've probably noticed, if you live on this planet, that... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
Got a huge need for publicity and a tiny publicity... Read More
Once upon a time, there was a young, stressed out... Read More
Media management has become one of the strategic tools for... Read More
Managers, please take a minute and read two sentences: People... Read More
The annual detailing of the Kentucky Derby Train is an... Read More
How can media training help you create a successful Hispanic... Read More
Photographs are essential for getting good publicity in the print... Read More
When ABC News anchor Peter Jennings announced he had lung... Read More
Done right, it helps modify the behaviors of your most... Read More
Be a ResourceThe media people that are likely to want... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
A well structured press release in an excellent way of... Read More
So you have spent hours and hours writing, shaping and... Read More
Imagine that you are a radio producer. You have to... Read More
And here it is: public relations alters individual perception leading... Read More
Where is there a business, non-profit or association manager who... Read More
Do it by restructuring your business, non-profit or association public... Read More
Public relations and news releases are synonymous in the minds... Read More
Looking to get your name into a magazine? You need... Read More
Many of my clients have had the misguided perception that... Read More
Most business, non-profit and association managers live to tell about... Read More
At the core of any successful public relations campaign is... Read More
Southern grandmothers have often said, "there are only three... Read More
The media need you. Need the information and expertise you... Read More
The next time a newspaper photographer takes your photo, remember... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
A musician spends years honing his craft. He writes world-class... Read More
There's the old joke about the two buzzards sitting in... Read More
Often the first point of contact the media has with... Read More
Do you have a great idea for a story, but... Read More
Media relations is a great profession.On good days, I earn... Read More
When it comes to launching a new business or product,... Read More
Public Relations |