Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"Here are ten reasons why media coverage can help your online business grow:Every one... Read More

Is PR All About Image? NO!!

That's like asking if advertising is all about type faces and photography. The answer to both questions is a teeth-clenched "of course not!"What public relations IS all about, rather than hollow images, is the very real business of dealing effectively with target audience perceptions and behaviors that have a major... Read More

Managers Who Tap Into PRs Value

Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so... Read More

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than advertising can. A feature story on a start-up's new product or service, for example, can send the business into a new stage of growth. Publicity can help bring your business greater visiblity and success. Publicity lets the public know you... Read More

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees. Thus,... Read More

Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the success of their department, division or subsidiary.Could this be you? If so, you may need to reduce your emphasis... Read More

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.In your own best interests, here's what you'd better be doing about them.Accept the fact that the right PR actually CAN alter individual perception that leads to... Read More

The Non-business Business

Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? 'Doubtful' is a certainty, to say... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. And let's face it, relationships are what make the world go 'round.... Read More

---

Showing 1 - 10 of 556 Articles
« Previous	1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56	Next »

Public Relations ? Defining Your Organization from the Inside Out

What do your customers say about your company?Would you let... Read More

Financial Planners Garner Free Publicity by Making it Easy for the Media

Would you advise clients to buy a stock based on... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

How To Get Press To Come To You

Have you ever noticed how the same people's names always... Read More

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)

A common complaint you'll hear is that the media is... Read More

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three

HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

How to Stay Composed During Contentious TV Interviews

NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perception leading... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points... Read More

The Key to Great PR

The Key to Great PR is PerseveranceBy Paula Gardner of... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions... Read More

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

Between Now and Economic Recovery

There's still time to review your public relations program like... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More

The Non-business Business

Think for a moment! If you were to do a... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a... Read More

The Only Way to Get Free Advertising?

Receiving free advertising is the dream of most business people.... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More