Are You a PR Chowderhead?
You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.No slap at communications tactics. They come in real handy at the right time, as noted later in this piece.But the... Read More
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters' inboxes every day, few... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your... Read More
Writing A Press Release
News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure youanswer "yes" to... Read More
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the local news. Your boss asks you how many people saw it."Well," you say, "The latest Nielsen ratings showed that 211,000 people watch the 11 o'clock news on Channel 7 each night.""Terrific," your boss says. "Nice work."But do those numbers really... Read More
Ill Alert The Media
There is something newsworthy happening at your organization right now. Here are some tips on how to tell your story.First, make sure your story contains all the relevant facts. Ask yourself: Who, What, When, Where, Why and How?Next, make your story readable. Here's how:? Use short sentences. (Best single thing... Read More
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic market campaign? There are plenty of examples of Hispanic market campaigns with a broad range of results. Many of you have heard of the infamous airline that invited travelers to fly 'naked'. In the same way, the slogan for pork... Read More
There Is No Such Thing as Competition
A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!Whenever I mention this, most... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a real challenge.When writing press releases the most important part is the headline or title.This is the information the media reads first so it has to grab their attention.How can you write better press releases that get used instead of deleted?Well... Read More
The Right Hook
Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.Understanding the News NookDo-it-yourself PR people... Read More
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How Real PR Works
For some, public relations works well when their news release... Read More
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that... Read More
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your... Read More
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be... Read More
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you... Read More
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you... Read More
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While... Read More
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning,... Read More
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You
A reporter's job is to get the most accurate and... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject... Read More
Recessions Dont Last Forever!
It could, but what if it doesn't?Will you be prepared?Will... Read More
PR Essential to Your Success
Whether you are a business, non-profit or association manager, your... Read More
How to Stay Composed During Contentious TV Interviews
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for... Read More
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than... Read More
Is PR All About Image? NO!!
That's like asking if advertising is all about type faces... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way... Read More
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention... Read More
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of... Read More
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures... Read More
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find... Read More
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and... Read More
Speak Up
Another way to really become known in your area is... Read More
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's... Read More
How Video Production can be used in PR
At the core of any successful public relations campaign is... Read More
How to Create Quality PR Results
For many of us, the word quality is closely related... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or... Read More
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't... Read More
So, How Do I Answer That?
How you answer questions depends on many factors. Example what... Read More
Something New For Managers?
A new public relations blueprint could be a good idea... Read More
Crisis Management
The Internet may have opened worlds for businesses and consumers,... Read More
Making Great Announcements
When do you use the newspaper for publishing announcements for... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
PR - More Than News Releases
Public relations and news releases are synonymous in the minds... Read More
The Power of Radio - Tips for Great Radio Interviews
Many people are intimidated by radio interviews, whether live or... Read More
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything,... Read More
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art... Read More
What People Believe Can Bring You Success
Just think about it.If I come to believe that you... Read More
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying... Read More
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Is This Any Way to Run Your PR?
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a... Read More
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in... Read More
The Ratings are Coming
Small businesses have always known the importance of word of... Read More
PR: How Sweet It Is!
The public relations goal and strategy make sense; the message... Read More
6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing... Read More
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position... Read More
What Some Pros Know About PR
They know they had better do something positive about those... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Mastering the Media
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So,... Read More
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but... Read More
Are You a PR Chowderhead?
You are if you stand by while your public relations... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help... Read More
Is There a Plumber in the House?
I don't know about you but I get really frustrated... Read More
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack... Read More
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