The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame. The heads that fell were the victimizers, and the axe that fell, fell too late, and the punishment received, was way too... Read More
I address this article to businesses, associations, non-profits and public entity managers seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.We can save a lot of time - you and I - if we can agree on one... Read More
1) Do you NEED solid, consistant media exposure...week after week, or are you satisfied with "occasional" exposure? Now, this question alone is important... but not enough. The main component of this question is the IMPORTANCE of PR.2) Do you have the internal staff and expertise to commit the internal resources... Read More
As small businesses we have an opportunity and an obligation to help keep our communities strong. As small business people we have an awesome distribution system, reaching hundreds of people every day who come into our stores. If we are a mobile service business we see hundreds per day on... Read More
Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don't need to be a writer, but you need to clarify exactly what it is you are selling.All press releases embody... Read More
How you answer questions depends on many factors. Example what type of situation is it. Are you working with your colleague or talking with your boss. Are you doing an interview with the media or announcing a breakthrough with your business.Most people have told me that they worry the most... Read More
What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization?... Read More
A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?Tell the story of your success using one of these five approaches, which... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
Some financial planners think that they shouldn't share their top tips with the media.I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Then all those people who might have been paying customers won't... Read More
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Business people often spend time and money trying to find... Read More
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
If you want to succeed, build a great team. A... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
Early in my career as a public relations consultant, I... Read More
Almost assuredly you do, especially when your most important external... Read More
Well, autumn is upon us and with the onset of... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
In fact, here are three really foolish goofs made by... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
Sure. What else do you call a human discipline whose... Read More
Commit this to memory, please: To get in the media,... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
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Even after a nice piece in a national publication, or... Read More
Non-news professionals often have a hard time understanding why their... Read More
Do editors of newspapers, magazines and online news sites really... Read More
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It seems difficult to believe at the dawn of the... Read More
Here's the point: people act on their own perception of... Read More
The toughest thing about writing a news release is getting... Read More
The right kind of PR, that is, the kind that... Read More
If you are in Australia at the moment, it is... Read More
Business, non-profit or association managers hurt their own public relations... Read More
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? Don't wear all black. You'll look as though you're... Read More
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Ever get the feeling that your public relations program isn't... Read More
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Years ago when my Dad owned a group of local... Read More
As the kids say, how cool is this?You're a business,... Read More
You never want to inundate a reporter with information, but... Read More
As a business, non-profit or association manager, you have a... Read More
There's the old joke about the two buzzards sitting in... Read More
If you're like most of my clients, you're probably interested... Read More
If a reporter was writing a story about you and... Read More
Many of my clients have had the misguided perception that... Read More
Demand that it pull its own weight in your boat... Read More
And not results you can measure only in terms of... Read More
The public relations goal and strategy make sense; the message... Read More
Did you Know That Even TV Remote Control Units... Read More
Should it be measured in "publicity by the pound," or... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Yes, that's what public relations really is when it tracks... Read More
Question: Why should your business issue a press release? Answer:... Read More
Press releases are a useful tool for announcing news and... Read More
The reason might be this simple: as a business, non-profit... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
Just think about it.If I come to believe that you... Read More
One portion of your marketing plan that you probably don't... Read More
The power of public relations is its ability to alter... Read More
If you have had any experience in public relations or... Read More
There are many ways you can get tons of free... Read More
Media relations, simply put, is the business of building and... Read More
Another way to really become known in your area is... Read More
You are a spokesperson for your company, representing it for... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
You know, where you do something positive about the behaviors... Read More
That's like asking if advertising is all about type faces... Read More
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