Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really need to get this down pat if they are to meet their managerial objectives.They need to do something positive about the behaviors of those important external audiences of theirs that most affect their operation. And as they persuade those key... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new approach to television advertising. Some advertisers, she said, are producing 30 second commercials without even a hint of sound.That approach goes counter to every rule of television advertising. Since the combination of visual messages and audio allows for the greatest... Read More

Public Relations 8 Fix Factors

I say to business, non-profit and association managers, a key part of your job description is ? or should be ? do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career successes and personal triumphs-heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. Think about it from your own perspective as an investor-when you read a story about a... Read More

Easy to be Foolish About PR

In fact, here are three really foolish goofs made by too many business, non-profit and association managers.If that's you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.You foolishly fail to create external stakeholder behavior change leading directly to... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics ? press releases, publications and brochures and, particularly, fun-to-manage special events ? while failing to plan for the perceptions and behaviors of the very people who probably hold their managerial success in... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.It's true - while some PR people spend months trying to win over cynical reporters in order to wrangle a company profile or CEO interview (and get nowhere), an army... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.This is how:Living in a media-driven world is... Read More

Ignore PR at Your Peril!

If you do, it means:you don't value tracking the perceptions of important outside audiences whose behaviors could sink your ship:you don't care about setting a public relations goal designed to correct misconceptions, inaccuracies or rumors that can hurt you;you care even less about strategies to get you from here to... Read More

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. It's important to promote your online business with press releases because of the media all over the... Read More

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Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Commit this to memory, please: To get in the media,... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

Publicity: When Calling a Reporter, Keep it Short

When you are planning to call a reporter for the... Read More

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

PR Secrets for Small Business

Most small businesses do little to no public relations (PR)... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Media Training: How To Speak During a Media Interview

WHITE NOISEA client recently told me about a fascinating new... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager... Read More

Publicity Tips from the Pros

If you want to know the best way to approach... Read More

Dont Expect to Bump Oprah From A Magazine Cover

"I want a pony, a tree house and the fastest... Read More

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel... Read More

Getting Traffic Through Publicity

If your reading this, you must be online and most... Read More

Want This Kind of PR?

PR that really does something positive about the behaviors of... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three

HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to... Read More

PR Power: How to Write a Killer Press Release

I'm what we in the business (the "business" being journalism)... Read More

Asian Media Relations: Increase Your Profile and Image in China

China's media is booming creating opportunities for marketing-savvy businesses. But... Read More

24 Killer Press Release Secrets

1. Your press release should sound like news, not an... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

33 Reasons To Do A News Release

News releases are not the best way to get major... Read More