Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. When you first start your business, inform your local newspaper by using a press release that you are starting a... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved.Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor... Read More

Etymology- How Words Change Over Time

Etymology is the study of the origins of words.As languages develop the meaning of words can change over time. This causes confusion and misunderstanding when communicating with other people. In a world were you make a living at communicating, advertising or marketing, it is not only important to have... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.But even a yes response to the headline above leaves the really big question unanswered ? does your current public relations plan help persuade your most important... Read More

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.Fill... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1. Journalists receive hundreds of press releases every weekDepending on the publication they're writing for, they may even get hundreds... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

How PR Helps Fiercely Competitive Managers

Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.Still, many realize they need more than that to win the long-range battle. Fact is, they need a... Read More

Talk Back Radio - Tips To Be A Star On-Air!

Talkback radio offers a fantastic opportunity to access thousands of people instantly and relay your or your company's messages. An interview opportunity is highly sought after in today's business and to learn ways of working effectively with the media invaluable to any business.In the media business radio producers and presenters... Read More

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How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

How to Write a Press Release

Why You Should Write Press Releases: A press release is... Read More

Post Your Press Release Online ? For Free!!

Are you launching a new product or website? Announcing a... Read More

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More

The Right Hook

Have you fantasized about spreading word of your business on... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

Managers, Which PR Is Right For You?

An effort built around a string of print and broadcast... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external... Read More

Publicity: Five Tips for Calling a Reporter

Always ask, "Is now a good time?"Deadlines in journalism are... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're... Read More

Rise of the Creative Class

The fast changing dynamics of the world economy is forcing... Read More

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event.... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure

1) Establish Rapport, then get the editor/producer excited.There's not a... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Can Newbies Avoid The Pitfalls?

Yes indeed! If you are a young person who has... Read More

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!

It doesn't matter how cruel the reality programs get, there... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

The Role Of Public Relations In Branding

Because PR can be difficult to control, it is often... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing... Read More

Managers Who Leave PR to Others

You're a business, non-profit or association manager who needs to... Read More

Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR... Read More

Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

A Simple Formula for Success

Leaders in the business world need public relations big time,... Read More

Talk Radio Success

You do not have to hire a publicist or advertise... Read More

Publicizing Your Company

Got a huge need for publicity and a tiny publicity... Read More

Why PR is an Engine for Economic Growth

Business, non-profit and association managers committing their public relations resources... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More