Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.When you use your knowledge of the media to package a story, you:--Know when and how to call the media--Know what to send (hint-it's not always a press release)--Know how individual reporters like to get information--Think... Read More
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.But even a yes response to the headline above leaves the really big question unanswered ? does your current public relations plan help persuade your most important... Read More
The Story The Media Really Wants
If you're like most of my clients, you're probably interested in getting the media to cover the success of your business. These "business success stories" can be used for future marketing efforts -- including reprints of the story in your marketing materials or on your Web site, or framing the... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. They can often tell your story better than you can. They also have the attention of the public.No promotional tool is more underused than product news coverage. I know because... Read More
The Best PR Has to Offer Managers
How cool is this? You're a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2),... Read More
PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice ? properly applied ? does just that.How? The driving force is public relations' fundamental premise which promises to harness your most important external audiences in a way that actually helps reach... Read More
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. When you first start your business, inform your local newspaper by using a press release that you are starting a... Read More
What is News?
What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization?... Read More
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"Here are ten reasons why media coverage can help your online business grow:Every one... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.Fill... Read More
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PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
The Worst PR Mistakes
For a business, non-profit or association manager, they could be... Read More
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business... Read More
How To Write A Killer Press Release
One of the primary tools still used by PR professionals... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be... Read More
Using the Media - Five Reasons Why
The media has the power to shape public opinion and... Read More
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations... Read More
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising... Read More
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper... Read More
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it.... Read More
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is... Read More
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
PRs Big Bang Theory
Lots of theories out there about public relations.Everything from "publicity's... Read More
Austin?s Annual Charity Event with KVET
In my travels around the country while building my business... Read More
Media Training: Three Reasons to (Almost) Always Stay On-The-Record
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is... Read More
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the... Read More
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed,... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for... Read More
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for... Read More
Speaking to the Press
If you get the hang of speaking to the press... Read More
The Medias Muscle: Make it Work for You
The least expensive, most effective way for you to promote... Read More
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed... Read More
How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations... Read More
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out... Read More
Publicity Tips from the Pros
If you want to know the best way to approach... Read More
Media Relations: When Google Got Googled
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
Photographs - Ten Tips For Getting Good Shots
Photographs are essential for getting good publicity in the print... Read More
How PR Helps Managers Win
Anything that lets managers achieve their managerial objectives is a... Read More
The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often... Read More
PR: The Thrill of a Good Idea
The notion that a business, non-profit or association manager can... Read More
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I... Read More
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
Hey, Mr/Ms Manager!
Does it really make sense to bet your PR budget... Read More
Recessions Dont Last Forever!
It could, but what if it doesn't?Will you be prepared?Will... Read More
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when... Read More
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't... Read More
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity... Read More
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in... Read More
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce... Read More
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit... Read More
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases.... Read More
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences... Read More
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new... Read More
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and... Read More
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of... Read More
Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to... Read More
Doubt PRs Clout? Dont!
Done right, it helps modify the behaviors of your most... Read More
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about... Read More
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn... Read More
The Right Hook
Have you fantasized about spreading word of your business on... Read More
PR tips for business
Question: Why should your business issue a press release? Answer:... Read More
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As... Read More
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