Slow Day? Create News

Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:* The List* The Index* The Hall of Fame.Best of, worst of, most of, least... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here's what you don't know: The vastmajority of e-mails sent to journalists never get read. Bottom line: if... Read More

PR Secrets for Small Business

Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. No one within the small business knows the mechanics of writing a press release, and if they did, they don't know what to say. Instead, small business owners wait for a... Read More

Its CNN! They Want To Talk To You!

Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. Today, almost anyone in responsible positions could be called on to... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective. In each case, you'll need public relations activity that creates behavior change among your key outside audiences. Behavior change that leads... Read More

Dont Need No Stinking PR?

Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.With that attitude, you could have a long wait before you see community leaders strengthening their bonds with you; customers making repeat purchases; unions bargaining more frequently... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these "news" programs will air a puff piece about your company or organization.But in most cases, these pay for... Read More

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that... Read More

Creating Event Magic through Planned Video Production

Once upon a time, there was a young, stressed out corporate events planner called Tanya. She was organising a large-scale event for her firm's biggest client.In the midst of organising the guest list, Tanya's boss told her that the client had requested some video footage be edited together to open... Read More

PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's the thing!," "the care and feeding of reputations and "sales support is primary" to "gain and hold public acceptance," and "issue management's the thing." among many, many others.But for business, non-profit and association managers, the big, bang theory of public... Read More

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Where is the Best PR Value?

Wherever the fundamental premise of public relations is practiced.Look at... Read More

How To Write A Killer Press Release

One of the primary tools still used by PR professionals... Read More

How to Write Press Releases That Work And Get Free Publicity

One study found that as many as 90% of the... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

Managers: Why Not PR Like This?

I mean public relations that presumes from the get-go that... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

Public Relations: Understanding Educated Gambling

As an entry level position to PR, I found myself... Read More

Do You Have Issues?

Every organization has issues that could affect its operation. The... Read More

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there... Read More

For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact

Just because a publication is small doesn't mean that getting... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

Making the News - Tips from A News Journalist

What makes a good media release and how do you... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

Media Relations: How We Landed on the Wall Street Journals Front Page

Media relations is a great profession.On good days, I earn... Read More

Building The Best Network

If you want to succeed, build a great team. A... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

Get Outsiders on Your Side

Especially good advice for business, non-profit and association managers whose... Read More

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really... Read More

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does... Read More

Television Reporters - Questions to Ask Before Agreeing to an Interview

Prior to a TV interview it is guaranteed the journalist... Read More

A Winning Game Plan

You want to sell your products or services, and that... Read More

Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets

Sure, any publicity is good. But don't invest time and... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more... Read More

Media Exposure Validates And Legitimizes Your Business

Although repetition is extremely important, there are times when advertising... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

So Whats Wrong With Strategic?

Some folks see the word "strategic" as a needlessly tiresome... Read More