The Ratings are Coming

Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth.But now the landscape is changing, making word of mouth more important than ever - only now, that word... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. And let's face it, relationships are what make the world go 'round.... Read More

Publicity: Nailing a Media Interview, Part III (Staying on Topic)

In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.Sometimes, when you are doing a great job of keeping on topic, the reporter is leading to you talk about different topics, some of which you aren't as knowledgeable about. If the... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"For her -- and for those of you who have a business -- the answer is yes. Here's... Read More

Some Cool P.R. Tips for These Dog Days of Summer

Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.But the summer months can actually be a great time to get publicity. Think about it. In these lazy days of summer, chances are your competitors have... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective. In each case, you'll need public relations activity that creates behavior change among your key outside audiences. Behavior change that leads... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Media Training: How to Avoid Being Misquoted

I often begin my media training sessions by asking members of the audience to raise their hands if they've been interviewed by the media. Almost all of the hands in the room go up. I then ask them to keep their hands up if they've ever been misquoted. Not only... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.This is how:Living in a media-driven world is... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives.A good first step is to base the restructure on a reality like this: People act on their own perception of... Read More

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Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

I Cant Afford A PR/Publicity Campaign -- Can I?

It's a phrase I hear over and over again from... Read More

How to Get a Story About You or Your Business in USA Today

I am often asked by clients to target USA Today... Read More

A PR Surprise for Managers

For those business, non-profit and association managers committed to PR... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that... Read More

Keep The Publicity Machine Rolling with Reprints

More than half of America skips the Super Bowl, the... Read More

Managers: Why Not PR Like This?

I mean public relations that presumes from the get-go that... Read More

Networking: 17 Essential Strategies In The 21st Century

It is virtually impossible to succeed professionally and personally without... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More

Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch

Sometimes a phone call isn't intimate or long enough to... Read More

Turn Your Business? New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many... Read More

A Well-Oiled Strategy Machine

Yes, that's what public relations really is when it tracks... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

Sure-Fire Recipe for a Successful Public Relations Career

Without a solid, well-designed foundation, few buildings successfully withstand the... Read More

Recessions Dont Last Forever!

It could, but what if it doesn't?Will you be prepared?Will... Read More

Press Releases

How do press releases or interest stories have an effect... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

What Some Pros Know About PR

They know they had better do something positive about those... Read More

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

Dont Be Incredible

Public relations is all about credibility and trustworthiness. If you... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really... Read More

All You Need to Know About Press Release Writing and Distribution

Before you even think about writing a press release, there... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public... Read More

Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

PR: Lets Cut to the Chase

If your key ? that's KEY ? outside audiences don't... Read More